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From Greg Stein <gst...@gmail.com>
Subject Re: Policy suggestions for associated marks?
Date Fri, 04 Feb 2011 20:47:14 GMT
The Subversion community has said "use 'svn' as you like. we don't care."

Not sure that we need anything more formal than that.

On Fri, Feb 4, 2011 at 15:29, Shane Curcuru <asf@shanecurcuru.org> wrote:
> How can we allow friendly third parties maximum freedom to use names that
> are related or associated to our key Apache marks, while still keeping a
> reasonable expectation of protection for Apache marks?
>
> This is a case best described by example - although please note, I'm more
> looking for general advice or policy suggestions rather than specific
> comments on existing cases.
>
> Example: The Apache Maven project ships the Maven software product that does
> cool build things, and the "Maven" mark is important to us. However the
> project has also encouraged (via documentation for developers) third parties
> to use the "MVN" name in their software that is related to Maven.
>
> I.e. we encourage third parties to hypothetically build something like MVN
> Accelerator, which might let you use Maven and MVN Accelerator together for
> lighting fast builds.  In one way, this may be an advantage to the Apache
> Maven project itself, because it encourages third parties to build software
> associated with our software products.
>
> A separate example is the Powered By metaphor [1].  The httpd project has
> long had a graphic that displayed "Powered by Apache" which we explicitly
> allow third parties to display on servers that use httpd software.
>
> ----
> - What are the best ways to create these "associated" or "related" brands,
> especially to encourage third parties to respectfully name their related
> software products in an appropriate way?
>
> - What issues do we need to watch out for to ensure that third party use of
> these associated brands (like MVN) does *not* significantly weaken our
> trademark claim to our primary brands for our software products (like Maven
> or "Apache")?
>
>
> I believe if we can have some positive and easy to use guidelines in this
> are for Apache projects, that both a number of our projects, as well as a
> number of third parties, would start taking advantage of it pretty quickly.
>
> - Shane
>
> [1] discussed in more detail:
> http://www.apache.org/foundation/marks/faq/#poweredby
> http://httpd.apache.org/docs/1.3/misc/FAQ.html#logo
>
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