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From Rob Weir <robw...@apache.org>
Subject Re: AOO 4.0 Logo: We're not done yet!
Date Mon, 24 Jun 2013 18:43:46 GMT
On Mon, Jun 24, 2013 at 6:25 AM, Kevin Grignon
<kevingrignon.oo@gmail.com> wrote:
> KG01 - see comments inline.
>
> On Jun 24, 2013, at 12:18 PM, Juergen Schmidt <jogischmidt@gmail.com> wrote:
>
>> Am Freitag, 21. Juni 2013 um 18:28 schrieb Kay Schenk:
>>> On Thu, Jun 20, 2013 at 4:47 PM, Dave Fisher <dave2wave@comcast.net> wrote:
>>>
>>>>
>>>> On Jun 20, 2013, at 11:46 AM, Rob Weir wrote:
>>>>
>>>>> In case you are not following the discussion on the dev list, Juergen,
>>>>> the 4.0 Release Manager, has proposed an endgame schedule for the AOO
>>>>> 4.0 release:
>>>>>
>>>>
>>>> http://mail-archives.apache.org/mod_mbox/openoffice-dev/201306.mbox/%3C51C16876.402%40gmail.com%3E
>>>>>
>>>>> The date relevant to the logo is Monday July 1th. That is the
>>>>> deadline for getting the logo changes integrated into Subversion for
>>>>> the OpenOffice product.
>>>>>
>>>>> Changes on the website and social networking don't have a hard
>>>>> deadline and can come later, perhaps synched up with the actual
>>>>> release of AOO 4.0, which is planned for later in July.
>>>>>
>>>>> So what needs to be done?
>>>>>
>>>>> 1) Kevin said he wanted to make some fine tuning of the text kerning
>>>>> in the logo.
>>>>>
>
> KG01 - ok, I've adjusted the keening and will post updated .svg.
>

Where is it?


>>>>> 2) Alexandro said something about adjusting the colors. But I'm not
>>>>> certain I understood that correctly.
>>>>>
>>>>> 3) We need to update the graphics in the product. And there are a lot
>>>>> of them, around 25 of them, which I've laboriously transcribed onto
>>>>> the wiki:
>>>>>
>>>>> https://cwiki.apache.org/confluence/display/OOOUSERS/Product+Logo+Use
>>>>>
>>>>> Most of them will be simple. It is just a matter of replacing one
>>>>> logo with another, and preserving the right formats, dimensions, color
>>>>> depths, etc.
>
> KG01 - I will start to work on these images. Will send along progress notes as I go.
>

If you can check in the revised master logo then we can do some of
this in parallel.   Or, if you prefer, mail the new SVG to me and I
can check it in.

>>>>>
>>>>> A few exceptions, of placements which will require some more thought:
>>>>>
>>>>> a) The splash screen is here:
>>>> https://svn.apache.org/repos/asf/openoffice/trunk/main/default_images/introabout/intro.png
>>>>>
>>>>> It has integrated text and graphics and the text is rather ugly. Can
>>>>> we do better here? This is a place where some "wow" is appropriate.
>>>>>
>>>>
>>>>
>>>> Consider
>>>>
>>>> (1) Take the logo SVG
>>>> (2) Add "4"
>>>> (3) Scale to the 550 x 365 px size.
>>>> (4) Add updated and well written text in the same font.
>>>> (5) Add quality Apache Feather.
>>>> (6) Include trademark.
>>>> (7) Cool contextual graphics?
>>>> (8) Create a PNG from the SVG.
>>>>
>>>> Regards,
>>>> Dave
>>>>
>>>
>>>
>>> Could you post an image for us?
>>>
>>> I truly liked the idea of incorporating the feather, somehow, but well,
>>> none of the submitted logos with it got high ratings.
>>>
>>>
>>
>> and this should be accepted. We use the feather in combination with our logo in some
cases and that is ok and enough.
>>
>> We don't have to combine the logo with the feather. See the flex logo.
>
> KG01 - Our logo type includes the Apache name. This is sufficient. Their logo needs a
refresh :)
>

To me this looks like an opportunity to do something nice.  It is the
single largest space that we have to illustrate.  And it will show up,
briefly, every time a user loads AOO.   But it is too brief, I think,
to put a long text block.  For example, the current text is probably
not readable for most users.  It is not translated, either.  So I'd
focus on something graphical, but maybe more than just a larger
version of the core logo.

Regards,

-Rob



>>
>> Juergen
>>>
>>>
>>>
>>>>>
>>>>> b) Some of the placements have "high contrast" versions, needed for
>>>>> when this mode is enabled in the operating system. This improves
>>>>> visibility for users with low vision. For example:
>>>>>
>>>>
>>>> https://svn.apache.org/repos/asf/openoffice/trunk/main/default_images/framework/res/backing_hc.png
>>>>>
>>>>> I think we need to consult with someone with expertise in this to know
>>>>> exactly what we should be doing here.
>>>>>
>>>>> c) This is from the SDK install:
>>>> https://svn.apache.org/repos/asf/openoffice/trunk/main/instsetoo_native/inc_sdkoo/windows/msi_templates/Binary/Image.bmp
>>>>>
>>>>> As you can see it is a more elaborate, 3D image showing
>>>>> "OpenOffice.org" in the title bar. This will require someone skilled
>>>>> with their graphics editor to replace that text and make it look
>>>>> natural. Or redo the image.
>>>>>
>>>>> So plenty of work to do here for anyone who is good with a graphics
>>>>> editor and wants to help.
>>>>>
>>>>> But first we need Kevin and Alexandro to make their changes to the
>>>>> master SVG. After that we can work in parallel on the remaining
>>>>> pieces.
>>>>>
>>>>> The master SVG, from Chris, is here:
>>>> https://svn.apache.org/repos/asf/openoffice/ooo-site/trunk/content/marketing/art/galleries/logos/aoo-working/
>>>>>
>>>>> We have a little more than a week to do this, so can I strongly
>>>>> suggest that Kevin and Alexandro make their changes ASAP, and by
>>>>> Monday June 24th at the latest?
>>>>>
>>>>> Thanks!
>>>>>
>>>>> -Rob
>>>>>
>>>>> ---------------------------------------------------------------------
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>>>>> For additional commands, e-mail: dev-help@openoffice.apache.org
>>>>>
>>>>
>>>>
>>>>
>>>> ---------------------------------------------------------------------
>>>> To unsubscribe, e-mail: dev-unsubscribe@openoffice.apache.org
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>>>>
>>>
>>>
>>>
>>> --
>>> -------------------------------------------------------------------------------------------------
>>> MzK
>>>
>>> "If you stick with a vision, it might not all work,
>>> but some of it will be absolute genius."
>>> -- Kim Cattrall
>>>
>>>
>>
>>
>
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