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From: Andy Wenk <andywenk@apache.org>
Date: Wed, 16 Sep 2015 09:56:34 +0200
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 <CADA9kr8nHO5JCU=ojVhbaqAGW8eQZLWcBacRR_a8YcnmMZymbw@mail.gmail.com>
Subject: Re: [VOTE] WHY/HOW/WHAT
To: "marketing@couchdb.apache.org" <marketing@couchdb.apache.org>
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Hi all,

I suggest to stop the vote at this pint because obviously

* we do not seem to get any positiv consensus
* more ideas have arisen and people want to show them

I am not sure why this happens because there was a very long discussion
about the slogan. So I have the feeling, we have done sth. wrong. Before we
start again, we should clarify these points in my opinion:

* what went wrong?
* how and where do we collect ideas about a slogan?
* should we create a simple template which info we need? I think this
already there in Jan's initial email. Imo this should be a form where
everybody fills in his ideas.
* how do we discuss these ideas - I suggest NOT on the ML (I know that this
might break rules but if it doesn't work ... ?)
* what is the schedule? As we had along a thread already, I suggest to not
schedule it longer than two weeks

I am a bit confused why this vote is going in this direction. To say it
clearly: what did we discuss if most of the proposals are voted with -1?
But on the other hand, this is a community process and I am happy to learn
from it ("there are no errors - there is only experience we made what helps
us to learn")

What do you think?

Jan - thanks a lot for starting the vote. You did this with the best
intentions!

All the best

Andy


On 16 September 2015 at 08:38, Johs Ensby <johs@b2w.com> wrote:

> Hi,
> I think using the present official description is a good idea, use this a=
s
> the briefing then try and get more proposals on the slogan/mission
> > On 16. sep. 2015, at 07.28, Alexander Shorin <kxepal@gmail.com> wrote:
> >
> > CouchDB is a database that completely embraces the web. Store your
> > data with JSON documents. Access your documents and query your indexes
> > with your web browser, via HTTP. Index, combine, and transform your
> > documents with JavaScript. CouchDB works well with modern web and
> > mobile apps. You can even serve web apps directly out of CouchDB. And
> > you can distribute your data, or your apps, efficiently using
> > CouchDB=E2=80=99s incremental replication. CouchDB supports master-mast=
er
> > setups with automatic conflict detection.
> >
> > P.S. I'm not sure how it should be, but for me Mission should be
> > actionless statement. Mission is something you aimed to reach, it's a
> > goal, the holy grail. "Data that sync" is not a mission, it's a
> > feature and even incorrect because data itself cannot sync (;
> I agree on this
>
> 'Data that sync' is at best a slogan candidate assuming that the data is
> what the target group care about and that the syncing is the key
> differentiator.
> Mission need to more like a raison d'etre
> The "what" description will explain and inform, and the one above is good
>
> A comment on how hard it seems to agree on any of this...
>
> When you position a solution that does not fit into conventional
> categories, the quest is really about pinpointing what is different, usin=
g
> existing terms and concepts.
> In branding this is the classic dilemma,
>
> identity is about belonging and uniqueness at the same time;
> you need to reference what is in people's mind already to position
> something as new and unique.
>
> If people cannot place it in between what is already in their head you
> have no hook, if it fits into a well established category it will be
> another grey mouse, just smaller. Both ways you loose.
> A technique used in positioning is triangulation, you pick two well known
> "fix points" and use them to explain your position.
> Company C can position itself by comparing itself to company A and B, if
> both are very good alternatives and thus convey, "we are as good as A and
> B, but we are different, come have a look."
>
> If there is a new round on the slogan quest, I would suggest the followin=
g
> pre-round:
> Let the web site description be the WHAT for now
> Discuss what 2 words need to be in the slogan or mission to connect
> CouchDB to well established and valuable concepts.
>
> Johs
>
>


--=20
Andy Wenk
Hamburg - Germany
RockIt!

GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588

https://people.apache.org/keys/committer/andywenk.asc

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