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Date: Thu, 2 Apr 2015 13:42:43 -0600
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 <CAOuYVCwuaf=3tBZW1X86u4dUJNiaozZj3QBxiNGcM3amGheDMA@mail.gmail.com>
Subject: Re: [NOTICE] Submissions for the new CouchDB logo are open
From: Nick Pavlica <linicks@gmail.com>
To: "marketing@couchdb.apache.org" <marketing@couchdb.apache.org>
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Hi Alexander,

  You make a good point, and is something that I have spent many hours
thinking about.  The reality is that these projects are so similar in name,
heritage, and scope that there will always be some overlap in their
identity without making some changes.  One of the easy changes that could
be done to help separate the two identities would be to select a different
color pallet for the project.  The most effective move to separate the
identities would be to change the name of the project, but i'm speculating
that wont happen.  As you know, I'v submitted many design concepts, and in
my opinion they were unnecessarily complex trying to make too large of a
distinction between the two projects.  In the end, this image, and many of
the other submissions that have made it to the finals list are all simply
red couches of varying shapes.  From a design perspective, it's difficult,
if not impossible to create a design that's good on the web, mobile, print,
etc.,  is timeless, and doesn't share some commonality with a project that
is so similar.  In fact, this is currently a problem with the existing logo
as mentioned before.  With the image that I'm currently advocating, it
would be trivial to change the color at any time, use it in a positive or
negative color space, stack it, or anything else that the project would
like to do with it.  The example PDF, just illustrates a few of the options
we have.  I didn't include more because I don't want to overwhelm everyone
with options.  From my perspective, the two logos are as distinct as they
can be given the current set of constraints, and following good design
practices.

Here is  a link to a pdf with the same examples that I shared earlier with
the Couchbase logos added to it so that it's easier to directly compare and
contrast the two:


https://drive.google.com/file/d/0B1tDFdIIJePNQjhKcWhmV25IMU0/view?usp=sharing

Here is a link to an older comparison that I did with some earlier
submissions:


https://drive.google.com/file/d/0B1tDFdIIJePNQWU5MW1VZm4xb00/view?usp=sharing

This is definitely a unique design problem, and has been a joy to work on.
Hopefully, I've added some clarity from a designers perspective.

Best Regards!
-- Nick


On Thu, Apr 2, 2015 at 11:59 AM, Alexander Shorin <kxepal@gmail.com> wrote:

> Hi Nick,
>
> Thank you for your effort and submissions. Unfortunately, this one is
> looks too similar to Couchbase logo. We already have confusion among
> the users which thinks that these projects are similar (actually, they
> don't) because of the name and if they will have similar logos that
> will only make things worse.
> --
> ,,,^..^,,,
>
>
> On Thu, Apr 2, 2015 at 8:38 PM, Nick Pavlica <linicks@gmail.com> wrote:
> > Hi Robert,
> >   Here is a link to my favorite submission that isn't on the list yet:
> >
> >   https://drive.google.com/file/d/0B1tDFdIIJePNYlJUbFo4M2VBVXc/view
> >
> > I really like this image because it scales well on the web and in print.
> > It's distinctly different from other project logos in the "Couch" family,
> > and was developed with open source tools, and fonts.   The simplicity of
> > this design accommodates  a large number of design options that will make
> > it easy to evolve for many years to come, and is essentially timeless.
> The
> > linked pdf demonstrates just a small portion of this logos flexibility.
> As
> > with all of my submissions, they are based on SVG's that can be used to
> > produce a number of output formats making them easy to use.  I hope this
> > submission will benefit the project and this redesign effort.
> >
> > Regards!
> > --Nick Pavlica
> >
> > On Wed, Apr 1, 2015 at 12:43 AM, Andy Wenk <andy@nms.de> wrote:
> >
> >> Robert,
> >>
> >> awesome "put together". Thanks so much!
> >>
> >> Cheers
> >>
> >> Andy
> >>
> >> On 29 March 2015 at 16:39, Robert Kowalski <rok@kowalski.gd> wrote:
> >>
> >> > Hi list,
> >> >
> >> > as announced in [1] there will be a vote for a new logo for CouchDB
> >> > soon. I listed all submissions minus the ones that resulted in a 404.
> >> > I hope I did not forget anyone. If I have, and that might happen,
> >> > please add your links to this thread!
> >> >
> >> > Please refrain from commenting on the logos in this thread, it is just
> >> > for collecting the missing logos. If you want to provide feedback for
> >> > the logos, please do so on the thread for the logo on the marketing
> >> > list.
> >> >
> >> > If you are a fan of the old logo, don't worry, the old logo will also
> >> > be part of the vote.
> >> >
> >> > Paul Davis:
> >> > http://f.cl.ly/items/3U0A1s0r361Z1Y3v1p1b/big-couch-logo.png
> >> >
> >> > Nick Pavlica:
> >> >
> >> >
> >>
> https://docs.google.com/document/d/1x_MiNkTQrS8CHI7IkfzWoLbV_Chdpku3fnwj041rYFI/edit?usp=sharing
> >> >
> >> >
> >>
> https://drive.google.com/file/d/0B1tDFdIIJePNVC1UOVVxZ0FUWWM/view?usp=sharing
> >> >
> >> >
> >>
> https://drive.google.com/file/d/0B1tDFdIIJePNMnA5bHBfOV80TU0/view?usp=sharing
> >> >
> >> > Brad Noble:
> >> >
> https://www.dropbox.com/s/7nqptqjrupj54no/2014-11-04%2009.54.55.jpg?dl=0
> >> >
> >> > Sean Barclay:
> >> > https://app.box.com/s/cko5yt2hqbcbejgu2qtl
> >> >
> >> > Constantin Angheloiu:
> >> >
> >> >
> >>
> https://drive.google.com/file/d/0BwCSb3J9EzV3UEJ1SU41NWk2Q1E/view?usp=sharing
> >> >
> >> > Old logo:
> >> >
> >>
> https://svn.apache.org/repos/asf/couchdb/supplement/logo/couchdb-logo.png
> >> >
> >> > If you are missing your logo for the upcoming vote, please reply to
> this
> >> > thread.
> >> >
> >> > Thank you <3
> >> >
> >> > [1]
> >> >
> >>
> http://mail-archives.apache.org/mod_mbox/couchdb-marketing/201503.mbox/%3CCAJ1bcfHWwu%3DYhmkuP1pTwkaOHHr%3D%2B%3D2xgSbGPCAafuKHw0gDQQ%40mail.gmail.com%3E
> >> >
> >>
> >>
> >>
> >> --
> >> Andy Wenk
> >> Hamburg - Germany
> >> RockIt!
> >>
> >> http://www.couchdb-buch.de
> >> http://www.pg-praxisbuch.de
> >>
> >> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
> >>
> >> https://people.apache.org/keys/committer/andywenk.asc
> >>
>

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