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From: Jason Smith <jason.h.smith@gmail.com>
Date: Tue, 7 Apr 2015 13:13:06 +0700
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 <CACLy94WdnPXgmX3wwGU-+JqUPZidMYUE7y4w4Na0_J6r6=nRrA@mail.gmail.com>
Subject: Re: [VOTE] CouchDB Logo - Round #2
To: marketing@couchdb.apache.org
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+1 Constantin Angheleloiu

Thanks to everybody who submitted logos. I am so excited to see this sort
of community effort!

On Tue, Apr 7, 2015 at 12:34 PM, Johs Ensby <johs@b2w.com> wrote:

> Hi everyone,
>
> +1 Old logo
>
> The logo is the =E2=80=9Cmemory chip=E2=80=9D for the brand experience he=
lping the
> audience to quickly identify the brand and recall previous impressions.
> Changing the logo resets our audience=E2=80=99s "memory chip" and you sta=
rt pretty
> much all over again.
> I think the logo itself is good enough to take CouchDB all the way, it
> could be strengthened by a not having to carry around a slogan or its
> mother brand Apache. These are separate parts of the identity program as =
I
> have tried to illustrate here.
> https://s3.amazonaws.com/johs/couchdb-old-logo.pdf <
> https://s3.amazonaws.com/johs/couchdb-old-logo.pdf>
>
> Constantin=E2=80=99s proposal is the only one that qualifies as a logo in=
 design
> quality for me. This sofa is an icon, and as such it is functional and
> supports the name and makes it easy to recognise and remember, which is t=
he
> most fundamental function of the logo.
> My reason for still voting on for the old one is that a sofa in it self
> does not carry the Relax or Rest message, which I would think is the whol=
e
> point with =E2=80=9CCouch=E2=80=9D in the first place.
> The old logo is a symbol of relaxation, remove the guy and you have a
> furniture.
>
> I want to say thanks to the contributors with a reason for not voting for
> their proposal:
> Paul Davis: This is Couch (symbol) + Couch (word) without the key message
> and the sofa dull on its own.
> Nick Pavlica: Overambitious symbolism
> Brad Noble: Looses the link to the name, and too generic a symbol
> Sean Barclay: The 3D logo makes even more of a furniture (rather than a
> symbol) out of the logo. The proposal to rebrand and look at alternative
> names is the way to go if the existing logo was to be abandoned. If we wa=
nt
> to start over again, we should dig deep for something really valuable, bu=
t
> for that there needs to be a process to support a multistep approach.
>
> johs
>
> > On 06 Apr 2015, at 19:09, Alexander Shorin <kxepal@gmail.com> wrote:
> >
> > Hi everyone,
> >
> > as announced in [1] we are voting on a new CouchDB logo today.
> > Multiple votes are possible.
> >
> > Options to vote for:
> >
> > Paul Davis:
> > http://f.cl.ly/items/3U0A1s0r361Z1Y3v1p1b/big-couch-logo.png
> >
> > Nick Pavlica:
> > Logo 1:
> https://docs.google.com/document/d/1x_MiNkTQrS8CHI7IkfzWoLbV_Chdpku3fnwj0=
41rYFI/edit?usp=3Dsharing
> > Logo 2:
> https://drive.google.com/file/d/0B1tDFdIIJePNVC1UOVVxZ0FUWWM/view?usp=3Ds=
haring
> > Logo 3:
> https://drive.google.com/file/d/0B1tDFdIIJePNYlJUbFo4M2VBVXc/view
> >
> > Brad Noble:
> > https://www.dropbox.com/s/7nqptqjrupj54no/2014-11-04%2009.54.55.jpg?dl=
=3D0
> >
> > Sean Barclay:
> > https://app.box.com/s/cko5yt2hqbcbejgu2qtl
> > (Logo 1, Logo 2, Logo 3)
> >
> > Constantin Angheloiu:
> >
> https://drive.google.com/file/d/0BwCSb3J9EzV3UEJ1SU41NWk2Q1E/view?usp=3Ds=
haring
> >
> > Old logo:
> >
> https://svn.apache.org/repos/asf/couchdb/supplement/logo/couchdb-logo.png
> >
> >
> > [1]
> http://mail-archives.apache.org/mod_mbox/couchdb-marketing/201503.mbox/%3=
CCAJ1bcfHWwu%3DYhmkuP1pTwkaOHHr%3D%2B%3D2xgSbGPCAafuKHw0gDQQ%40mail.gmail.c=
om%3E
> >
> >
> > --
> > ,,,^..^,,,
>
>

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