Return-Path: X-Original-To: apmail-couchdb-marketing-archive@minotaur.apache.org Delivered-To: apmail-couchdb-marketing-archive@minotaur.apache.org Received: from mail.apache.org (hermes.apache.org [140.211.11.3]) by minotaur.apache.org (Postfix) with SMTP id CE6D810355 for ; Tue, 2 Dec 2014 16:58:05 +0000 (UTC) Received: (qmail 22799 invoked by uid 500); 2 Dec 2014 16:58:05 -0000 Delivered-To: apmail-couchdb-marketing-archive@couchdb.apache.org Received: (qmail 22768 invoked by uid 500); 2 Dec 2014 16:58:05 -0000 Mailing-List: contact marketing-help@couchdb.apache.org; run by ezmlm Precedence: bulk List-Help: List-Unsubscribe: List-Post: List-Id: Reply-To: marketing@couchdb.apache.org Delivered-To: mailing list marketing@couchdb.apache.org Received: (qmail 22757 invoked by uid 99); 2 Dec 2014 16:58:05 -0000 Received: from mail-relay.apache.org (HELO mail-relay.apache.org) (140.211.11.15) by apache.org (qpsmtpd/0.29) with ESMTP; Tue, 02 Dec 2014 16:58:05 +0000 Received: from mail-ig0-f174.google.com (mail-ig0-f174.google.com [209.85.213.174]) by mail-relay.apache.org (ASF Mail Server at mail-relay.apache.org) with ESMTPSA id EDCE21A0019 for ; Tue, 2 Dec 2014 16:57:43 +0000 (UTC) Received: by mail-ig0-f174.google.com with SMTP id hn15so15298807igb.1 for ; Tue, 02 Dec 2014 08:58:01 -0800 (PST) X-Gm-Message-State: ALoCoQkIe7CTgf44s0gkopu4UX+gWlBF419t13I2vX1pNXB5OWqDkoZ4JviDnymh2LrUroX0QjwO MIME-Version: 1.0 X-Received: by 10.43.89.68 with SMTP id bd4mr3300421icc.63.1417539481921; Tue, 02 Dec 2014 08:58:01 -0800 (PST) Received: by 10.107.27.129 with HTTP; Tue, 2 Dec 2014 08:58:01 -0800 (PST) X-Originating-IP: [83.170.117.176] In-Reply-To: <6499555C-CB88-4C65-9B5D-006C2BC7CCA5@b2w.com> References: <28934882.75.1416502681095.JavaMail.joant@Joans-MacBook-Pro.local> <480F160A-0E95-42AB-A7E6-CFEEBF4CD977@b2w.com> <98A7A1AB-664B-4707-9F8C-A1E605BD9320@b2w.com> <27BC9803-2245-43F7-9950-A174E8FC7334@apache.org> <6499555C-CB88-4C65-9B5D-006C2BC7CCA5@b2w.com> Date: Tue, 2 Dec 2014 17:58:01 +0100 Message-ID: Subject: Re: New motto? From: Noah Slater To: "marketing@couchdb.apache.org" Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Yup. The emotional appeal is important. That's the driving force behind trying to find our "Why?" We're trying to find that vision that we all share that will resonate with people. I think that "Data wherever you need it" hits it. I wouldn't like to muddy the precision of that with "Relax" at the end of it. On 2 December 2014 at 06:36, Johs Ensby wrote: > Keeping =E2=80=9Crelax=E2=80=9D with the new slogan would both make it un= ique and build on the established brand value. > > Data where you need it. Relax. > > It=E2=80=99s another way of saying > Data where you need it. Cool. > > =E2=80=9CRelax=E2=80=9D is the emotional appeal, while the first part is = the =E2=80=9Crational appeal=E2=80=9D. > In marketing and brand building the emotional appeal is often more import= ant and the rational appeal is used to, exactly, rationalise your =E2=80=9C= gut feel=E2=80=9D choice. > Why is this so important in B2B/professional/hi-tech marketing? > Choosing a platform involved a massive amount of reasoning and evaluation= s, there is never a perfect answer, but as pros & cons pile up most people = develop a gut feel for their choice. > To capture this gut feel in an =E2=80=9Cemotional appeal=E2=80=9D is impo= rtant to a brand, it gives you a hook into the right side of the brain. > > Johs > > >> On 01 Dec 2014, at 19:36, Jan Lehnardt wrote: >> >> I agree that this is a really strong position now. :) >> >> Good job everyone! >> >> Best >> Jan >> -- >> >>> On 01 Dec 2014, at 18:33 , Noah Slater wrote: >>> >>> "Data where you need it." -- This is good as a single sentence. >>> >>> "Data. Wherever you need it." -- I think I prefer a period here... >>> >>> So my understanding is that: >>> >>> WHY -- Getting your data where ever you need it (mobile, geolocations, >>> cloud, etc) >>> >>> HOW -- Sync protocol (with CouchDB as the reference implementation) >>> >>> WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript, etc.,= etc. >>> >>> Is it just me, or is this looking really strong now? >>> >>> Alexander, BTW: I do not think it's an issue to have a slogan that >>> someone else has used. Unless these people are also building database >>> software, I don't think it's an issue (much like trademark law). >>> >>> On 21 November 2014 at 16:13, Johs Ensby wrote: >>>> Heartwarming to see an advocate for the =E2=80=9CRelax=E2=80=9D (word = and logo) attractive, differentiating and cool >>>> How about.. >>>> >>>> Data where you need it. Relax. >>>> >>>> Johs >>>> >>>>> On 21 Nov 2014, at 16:01, Benjamin Young wrot= e: >>>>> >>>>> Weighing in a bit late here, but here's some thoughts out of reading = the thread and various suggestions: >>>>> >>>>> Relax with your data. >>>>> Your data's here. Relax. >>>>> Relax. Your data is here. >>>>> Data where you are. >>>>> Cuddle with your data. ;) >>>>> Data delivered. >>>>> Marxist Data Management. ;) >>>>> Relax. It's data time! >>>>> >>>>> k...that's probably too many. :-P >>>>> >>>>> One short comment on the logo. In it's current form, it's very inviti= ng. Many of the alternatives put forward (over the years) make it feel corp= orate, distant, or generic. My CouchDB shirt (which is aging badly) still g= ets compliments--from all kinds of people! >>>>> >>>>> There's something very promising about any product that might make on= e feel that relaxed, confident, happy, "chilling"--especially in a space (d= ata management) where it's usually all stress, corrupted backups, latency, = lag, and rejected writes and data loss. >>>>> >>>>> Mario doesn't want a fire flower. He wants to shoot fire balls and de= stroy goombas! >>>>> http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/= mario1.gif >>>>> >>>>> :) >>>>> >>>>> Keep up the greatness, all, >>>>> Benjamin >>>>> >>>>>> -----Original Message----- >>>>>> From: Andy Wenk [mailto:andywenk@apache.org] >>>>>> Sent: Friday, November 21, 2014 7:26 AM >>>>>> To: marketing@couchdb.apache.org >>>>>> Subject: Re: New motto? >>>>>> >>>>>> I like most in order: >>>>>> >>>>>> "Data where you need it." >>>>>> >>>>>> "Data wherever you need it." >>>>>> >>>>>> "Data everywhere=E2=80=9D >>>>>> >>>>>> I love the word "need" in the slogan because it transports reliabili= ty. Not only >>>>>> everywhere but where I need the data. The proposed version of Jan (= and >>>>>> Noah) with "wherever" is a bit stronger than only "where" but when y= ou >>>>>> speak the sentence (at least for me) the version with "where" rolls = more, or >>>>>> is more concise. >>>>>> >>>>>> Nick - thanks for the good overview. I highly appreciate you work. >>>>>> >>>>>> * The approach in R3 to change the position of the man is good, but = it will not >>>>>> end the discussions unfortunately, >>>>>> >>>>>> * R4 is bit too hippi for me. It reminds me of '70 music what is a s= uper super >>>>>> cool thing but at the time of writing, I wear my CouchDB hat and not= the >>>>>> music hat :D >>>>>> >>>>>> * R5 is perfect for a sticker but ... I dunno - a lot of heavy red >>>>>> >>>>>> * R6 is the one I like most even though I don't know if it is better= than we >>>>>> have today. It is modern, abstract and forces attention. Even though= , the red >>>>>> halt circle is very massive still .... >>>>>> >>>>>> All the best and Cheers >>>>>> >>>>>> Andy >>>>>> >>>>>> On 21 November 2014 06:38, Johs Ensby wrote: >>>>>> >>>>>>> All, >>>>>>> >>>>>>> - "Data where you need it=E2=80=9D >>>>>>> or >>>>>>> - =E2=80=9CLive data where you need it" >>>>>>> >>>>>>> to try an squeeze in the VALUE of the replication feature. >>>>>>> We would then cover >>>>>>> - the product category =E2=80=9Cdata=E2=80=9D >>>>>>> - the main feature =E2=80=9Cwhere=E2=80=9D (mobility across platfor= ms, devices and >>>>>>> scale) >>>>>>> - the differentiator =E2=80=9Clive" >>>>>>> >>>>>>> Looking at the candidates: >>>>>>> - "Data where you need it" >>>>>>> - "Data wherever you need it" >>>>>>> - "Data everywhere=E2=80=9D >>>>>>> >>>>>>> I would argue that >>>>>>> =E2=80=9Cwherever" is a stronger, but longer version of =E2=80=9Cwh= ere=E2=80=9D, =E2=80=9Cwhere=E2=80=9D >>>>>>> sounds to me more precise, and you certainly don=E2=80=99t need dat= a >>>>>>> =E2=80=9Ceverywhere=E2=80=9D, the =E2=80=9Cneed=E2=80=9D is importa= nt, it is what moves us from >>>>>>> =E2=80=9Ceverywhere=E2=80=9D to =E2=80=9Cwhere=E2=80=9D, the specif= ic places >>>>>>> >>>>>>> The question remains who =E2=80=9Cyou=E2=80=9D are >>>>>>> I guess we are marketing the technology to developers, so the >>>>>>> developer (be it a system or biz developer) is the =E2=80=9Cyou=E2= =80=9D. >>>>>>> The =E2=80=9Cyou=E2=80=9D has a challenge: providing data where she= /he needs it =E2=80=94 and >>>>>>> that is what CouchDB is the solution to. >>>>>>> >>>>>>> Nick, >>>>>>> following my many negative responses to your logo proposals: >>>>>>> I find R6 a fresh direction that could be an evolution of the curre= nt >>>>>>> logo without just diminishing or cluttering it >>>>>>> - it keeps a symbol that could be a couch, but in a new form >>>>>>> - it retains the simplicity, and the red C could become the icon al= one >>>>>>> >>>>>>> - Johs >>>>>>> >>>>>>> >>>>>>> >>>>>>>> On 20 Nov 2014, at 21:32, Nick Pavlica wrote: >>>>>>>> >>>>>>>> All, >>>>>>>> The slogan, "Data(,) wherever you need it", does summarize CouchDB >>>>>>>> and the surrounding community quite effectively. I would like to >>>>>>>> add a >>>>>>> couple >>>>>>>> of options that are a little more succinct to the mix. >>>>>>>> >>>>>>>> - "Data where you need it" >>>>>>>> - "Data Everywhere" >>>>>>>> >>>>>>>> I have created a sample board with some of the updated logos that >>>>>>>> I've >>>>>>> been >>>>>>>> working on that use these potential mottos. >>>>>>>> >>>>>>>> >>>>>>> >>>>>> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd >>>>>> f?d >>>>>>> l=3D0 >>>>>>> >>>>>> >>>>> df? >>>>>>> dl=3D0 >>>>>>>> >>>>>>>> >>>>>>>> I hope this helps cement some of the ideas that have been presente= d >>>>>>>> thus far. >>>>>>>> >>>>>>>> Regards! >>>>>>>> -- Nick Pavlica >>>>>>>> >>>>>>>> >>>>>>>> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet >>>>> >>>>>> wohali@apache.org>> wrote: >>>>>>>> >>>>>>>>> +1 to "Data, wherever you need it." though I think I prefer it wi= th >>>>>>>>> +the >>>>>>>>> comma. >>>>>>>>> >>>>>>>>> ----- Original Message ----- >>>>>>>>> From: "Jan Lehnardt" > >>>>>>>>> To: marketing@couchdb.apache.org >>>>>>>>> >>>>>>>>> Sent: Thursday, November 20, 2014 5:25:39 PM >>>>>>>>> Subject: Re: New motto? >>>>>>>>> >>>>>>>>> >>>>>>>>>> On 20 Nov 2014, at 16:24 , Mike Broberg >>>>> >>>>>> mbroberg@us.ibm.com>> wrote: >>>>>>>>>> >>>>>>>>>> Just some ideas -- if only to kick this thread back up when peop= le >>>>>>>>>> have >>>>>>>>> returned from Apachecon Europe :P >>>>>>>>>> - Data that moves >>>>>>>>>> (from a short doc that Diana Thayer wrote: >>>>>>>>>> http://docs.cloudant.com/ < >>>>>>> http://docs.cloudant.com/> >>>>>>>>> guides/moving-clusters.html) >>>>>>>>>> - Data, with all the right moves >>>>>>>>>> - Set your data in motion >>>>>>>>>> - The freedom to move >>>>>>>>>> (a basic human right: https://en.wikipedia.org/wiki/ < >>>>>>> https://en.wikipedia.org/wiki/> >>>>>>>>> Human_rights#Freedom_of_movement) >>>>>>>>>> - Data that moves. Data that's freed. >>>>>>>>>> - Your data, wherever you need it >>>>>>>>> >>>>>>>>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came = up >>>>>>>>> with >>>>>>>>> >>>>>>>>> =E2=80=9CData wherever you need it.=E2=80=9D =E2=80=94 which I st= ill think is succinct, >>>>>>>>> neat, captures both the mobile and the big-data case, isn=E2=80= =99t too >>>>>>>>> convoluted and totally memorable. >>>>>>>>> >>>>>>>>> Sleeping on this a couple of nights, I really like it :) >>>>>>>>> >>>>>>>>> CouchDB >>>>>>>>> Data wherever you need it. >>>>>>>>> >>>>>>>>> Best >>>>>>>>> Jan >>>>>>>>> -- >>>>>>> >>>>>>> >>>>>> >>>>>> >>>>>> -- >>>>>> Andy Wenk >>>>>> Hamburg - Germany >>>>>> RockIt! >>>>>> >>>>>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 >>>>>> >>>>>> https://people.apache.org/keys/committer/andywenk.asc >>>> >>> >>> >>> >>> -- >>> Noah Slater >>> https://twitter.com/nslater >> > --=20 Noah Slater https://twitter.com/nslater