Return-Path: X-Original-To: apmail-couchdb-marketing-archive@minotaur.apache.org Delivered-To: apmail-couchdb-marketing-archive@minotaur.apache.org Received: from mail.apache.org (hermes.apache.org [140.211.11.3]) by minotaur.apache.org (Postfix) with SMTP id 83F04106D2 for ; Mon, 1 Dec 2014 17:33:37 +0000 (UTC) Received: (qmail 27328 invoked by uid 500); 1 Dec 2014 17:33:37 -0000 Delivered-To: apmail-couchdb-marketing-archive@couchdb.apache.org Received: (qmail 27294 invoked by uid 500); 1 Dec 2014 17:33:37 -0000 Mailing-List: contact marketing-help@couchdb.apache.org; run by ezmlm Precedence: bulk List-Help: List-Unsubscribe: List-Post: List-Id: Reply-To: marketing@couchdb.apache.org Delivered-To: mailing list marketing@couchdb.apache.org Received: (qmail 27283 invoked by uid 99); 1 Dec 2014 17:33:37 -0000 Received: from mail-relay.apache.org (HELO mail-relay.apache.org) (140.211.11.15) by apache.org (qpsmtpd/0.29) with ESMTP; Mon, 01 Dec 2014 17:33:37 +0000 Received: from mail-ig0-f173.google.com (mail-ig0-f173.google.com [209.85.213.173]) by mail-relay.apache.org (ASF Mail Server at mail-relay.apache.org) with ESMTPSA id 037281A0019 for ; Mon, 1 Dec 2014 17:33:17 +0000 (UTC) Received: by mail-ig0-f173.google.com with SMTP id r2so13439077igi.0 for ; Mon, 01 Dec 2014 09:33:35 -0800 (PST) X-Gm-Message-State: ALoCoQnJbOGt73UAl83mhkDzlvMtJWrrHAxtRsi+JTMCfnG0ucARoFSeQ46EDFvUMfcJe23/vt+r MIME-Version: 1.0 X-Received: by 10.42.84.83 with SMTP id k19mr43785157icl.93.1417455215465; Mon, 01 Dec 2014 09:33:35 -0800 (PST) Received: by 10.107.27.129 with HTTP; Mon, 1 Dec 2014 09:33:35 -0800 (PST) X-Originating-IP: [46.28.49.140] In-Reply-To: <98A7A1AB-664B-4707-9F8C-A1E605BD9320@b2w.com> References: <28934882.75.1416502681095.JavaMail.joant@Joans-MacBook-Pro.local> <480F160A-0E95-42AB-A7E6-CFEEBF4CD977@b2w.com> <98A7A1AB-664B-4707-9F8C-A1E605BD9320@b2w.com> Date: Mon, 1 Dec 2014 18:33:35 +0100 Message-ID: Subject: Re: New motto? From: Noah Slater To: "marketing@couchdb.apache.org" Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable "Data where you need it." -- This is good as a single sentence. "Data. Wherever you need it." -- I think I prefer a period here... So my understanding is that: WHY -- Getting your data where ever you need it (mobile, geolocations, cloud, etc) HOW -- Sync protocol (with CouchDB as the reference implementation) WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript, etc., etc= . Is it just me, or is this looking really strong now? Alexander, BTW: I do not think it's an issue to have a slogan that someone else has used. Unless these people are also building database software, I don't think it's an issue (much like trademark law). On 21 November 2014 at 16:13, Johs Ensby wrote: > Heartwarming to see an advocate for the =E2=80=9CRelax=E2=80=9D (word and= logo) attractive, differentiating and cool > How about.. > > Data where you need it. Relax. > > Johs > >> On 21 Nov 2014, at 16:01, Benjamin Young wrote: >> >> Weighing in a bit late here, but here's some thoughts out of reading the= thread and various suggestions: >> >> Relax with your data. >> Your data's here. Relax. >> Relax. Your data is here. >> Data where you are. >> Cuddle with your data. ;) >> Data delivered. >> Marxist Data Management. ;) >> Relax. It's data time! >> >> k...that's probably too many. :-P >> >> One short comment on the logo. In it's current form, it's very inviting.= Many of the alternatives put forward (over the years) make it feel corpora= te, distant, or generic. My CouchDB shirt (which is aging badly) still gets= compliments--from all kinds of people! >> >> There's something very promising about any product that might make one f= eel that relaxed, confident, happy, "chilling"--especially in a space (data= management) where it's usually all stress, corrupted backups, latency, lag= , and rejected writes and data loss. >> >> Mario doesn't want a fire flower. He wants to shoot fire balls and destr= oy goombas! >> http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/mar= io1.gif >> >> :) >> >> Keep up the greatness, all, >> Benjamin >> >>> -----Original Message----- >>> From: Andy Wenk [mailto:andywenk@apache.org] >>> Sent: Friday, November 21, 2014 7:26 AM >>> To: marketing@couchdb.apache.org >>> Subject: Re: New motto? >>> >>> I like most in order: >>> >>> "Data where you need it." >>> >>> "Data wherever you need it." >>> >>> "Data everywhere=E2=80=9D >>> >>> I love the word "need" in the slogan because it transports reliability.= Not only >>> everywhere but where I need the data. The proposed version of Jan (and >>> Noah) with "wherever" is a bit stronger than only "where" but when you >>> speak the sentence (at least for me) the version with "where" rolls mor= e, or >>> is more concise. >>> >>> Nick - thanks for the good overview. I highly appreciate you work. >>> >>> * The approach in R3 to change the position of the man is good, but it = will not >>> end the discussions unfortunately, >>> >>> * R4 is bit too hippi for me. It reminds me of '70 music what is a supe= r super >>> cool thing but at the time of writing, I wear my CouchDB hat and not th= e >>> music hat :D >>> >>> * R5 is perfect for a sticker but ... I dunno - a lot of heavy red >>> >>> * R6 is the one I like most even though I don't know if it is better th= an we >>> have today. It is modern, abstract and forces attention. Even though, t= he red >>> halt circle is very massive still .... >>> >>> All the best and Cheers >>> >>> Andy >>> >>> On 21 November 2014 06:38, Johs Ensby wrote: >>> >>>> All, >>>> >>>> - "Data where you need it=E2=80=9D >>>> or >>>> - =E2=80=9CLive data where you need it" >>>> >>>> to try an squeeze in the VALUE of the replication feature. >>>> We would then cover >>>> - the product category =E2=80=9Cdata=E2=80=9D >>>> - the main feature =E2=80=9Cwhere=E2=80=9D (mobility across platforms,= devices and >>>> scale) >>>> - the differentiator =E2=80=9Clive" >>>> >>>> Looking at the candidates: >>>> - "Data where you need it" >>>> - "Data wherever you need it" >>>> - "Data everywhere=E2=80=9D >>>> >>>> I would argue that >>>> =E2=80=9Cwherever" is a stronger, but longer version of =E2=80=9Cwhere= =E2=80=9D, =E2=80=9Cwhere=E2=80=9D >>>> sounds to me more precise, and you certainly don=E2=80=99t need data >>>> =E2=80=9Ceverywhere=E2=80=9D, the =E2=80=9Cneed=E2=80=9D is important,= it is what moves us from >>>> =E2=80=9Ceverywhere=E2=80=9D to =E2=80=9Cwhere=E2=80=9D, the specific = places >>>> >>>> The question remains who =E2=80=9Cyou=E2=80=9D are >>>> I guess we are marketing the technology to developers, so the >>>> developer (be it a system or biz developer) is the =E2=80=9Cyou=E2=80= =9D. >>>> The =E2=80=9Cyou=E2=80=9D has a challenge: providing data where she/he= needs it =E2=80=94 and >>>> that is what CouchDB is the solution to. >>>> >>>> Nick, >>>> following my many negative responses to your logo proposals: >>>> I find R6 a fresh direction that could be an evolution of the current >>>> logo without just diminishing or cluttering it >>>> - it keeps a symbol that could be a couch, but in a new form >>>> - it retains the simplicity, and the red C could become the icon alone >>>> >>>> - Johs >>>> >>>> >>>> >>>>> On 20 Nov 2014, at 21:32, Nick Pavlica wrote: >>>>> >>>>> All, >>>>> The slogan, "Data(,) wherever you need it", does summarize CouchDB >>>>> and the surrounding community quite effectively. I would like to >>>>> add a >>>> couple >>>>> of options that are a little more succinct to the mix. >>>>> >>>>> - "Data where you need it" >>>>> - "Data Everywhere" >>>>> >>>>> I have created a sample board with some of the updated logos that >>>>> I've >>>> been >>>>> working on that use these potential mottos. >>>>> >>>>> >>>> >>> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd >>> f?d >>>> l=3D0 >>>> >>> >> df? >>>> dl=3D0 >>>>> >>>>> >>>>> I hope this helps cement some of the ideas that have been presented >>>>> thus far. >>>>> >>>>> Regards! >>>>> -- Nick Pavlica >>>>> >>>>> >>>>> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet >> >>> wohali@apache.org>> wrote: >>>>> >>>>>> +1 to "Data, wherever you need it." though I think I prefer it with >>>>>> +the >>>>>> comma. >>>>>> >>>>>> ----- Original Message ----- >>>>>> From: "Jan Lehnardt" > >>>>>> To: marketing@couchdb.apache.org >>>>>> >>>>>> Sent: Thursday, November 20, 2014 5:25:39 PM >>>>>> Subject: Re: New motto? >>>>>> >>>>>> >>>>>>> On 20 Nov 2014, at 16:24 , Mike Broberg >> >>> mbroberg@us.ibm.com>> wrote: >>>>>>> >>>>>>> Just some ideas -- if only to kick this thread back up when people >>>>>>> have >>>>>> returned from Apachecon Europe :P >>>>>>> - Data that moves >>>>>>> (from a short doc that Diana Thayer wrote: >>>>>>> http://docs.cloudant.com/ < >>>> http://docs.cloudant.com/> >>>>>> guides/moving-clusters.html) >>>>>>> - Data, with all the right moves >>>>>>> - Set your data in motion >>>>>>> - The freedom to move >>>>>>> (a basic human right: https://en.wikipedia.org/wiki/ < >>>> https://en.wikipedia.org/wiki/> >>>>>> Human_rights#Freedom_of_movement) >>>>>>> - Data that moves. Data that's freed. >>>>>>> - Your data, wherever you need it >>>>>> >>>>>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up >>>>>> with >>>>>> >>>>>> =E2=80=9CData wherever you need it.=E2=80=9D =E2=80=94 which I still= think is succinct, >>>>>> neat, captures both the mobile and the big-data case, isn=E2=80=99t = too >>>>>> convoluted and totally memorable. >>>>>> >>>>>> Sleeping on this a couple of nights, I really like it :) >>>>>> >>>>>> CouchDB >>>>>> Data wherever you need it. >>>>>> >>>>>> Best >>>>>> Jan >>>>>> -- >>>> >>>> >>> >>> >>> -- >>> Andy Wenk >>> Hamburg - Germany >>> RockIt! >>> >>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 >>> >>> https://people.apache.org/keys/committer/andywenk.asc > --=20 Noah Slater https://twitter.com/nslater