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From Robert Samuel Newson <>
Subject Re: [PROPOSAL] Naming releases
Date Mon, 27 Oct 2014 18:31:38 GMT
Also not a fan, its confusing and there’s an effort involved in coming up with a name, an
artificial impediment to release cycles, and we have enough real ones.


> On 27 Oct 2014, at 16:45, Jan Lehnardt <> wrote:
> I’m not a fan, but I won’t be in the way of this.
> Best
> Jan
> -- 
>> On 27 Oct 2014, at 14:49 , Noah Slater <> wrote:
>> Hi folks,
>> I'm currently working on the rewards for the CouchDB AdvocateHub. (See
>> bottom of this email for a refresher.)
>> One of the rewards I'd like to offer is the ability to "name" a
>> CouchDB release. We'd mention the name in the release announcement and
>> in the changelog. But otherwise, we'd continue to talk about releases
>> using the release number.
>> Primarily, I see it as a bit of fun. And a great way to reward advocates.
>> I'm cross-posting this to dev and marketing because it's both a
>> release management proposal as well as a marketing proposal.
>> The way I see it working:
>> - Advocate redeems the "name a release" reward, and picks a name
>> - The name is vetted by the PMC (for brand protection) and put on a queue
>> - The next release picks the oldest name on the queue
>> I'd probably actually want to separate this into three rewards:
>> - Name a bugfix release
>> - Name a minor release
>> - Name a major release
>> Each one would be require more points than the last.
>> Our AdvocateHub is a professional tool that has been donated to us
>> that will allow us to mobilise fans of CouchDB to talk about, promote,
>> and advocate CouchDB to on social media, and to their network. For a
>> project like ours, with limited to no financial budget for traditional
>> marketing, this is a huge opportunity for us.
>> The AdvocateHub has two important concepts (for the purposes of this
>> email): challenges and rewards. Advocates complete challenges (like
>> "leave a review" or "write a case-study") and in return, we give them
>> points. Collect enough points, and they can redeem rewards. The
>> rewards are a thank you helping to advocate CouchDB.
>> There are four main categories of reward:
>> - Stuff (t-shirts, mugs, tickets to conferences, etc)
>> - Access (dinner with a committer, promotion on our blog, social media, etc)
>> - Status (recognition on our website, hand written thank you note, etc)
>> - Power (name a release, ... what else?)
>> Struggling on the "power" category, because everything we do here is
>> decided by the community. This category would be much easier to fill
>> out if we were a regular business. But I figure that naming a release
>> is a fun approach.
>> Thanks,
>> -- 
>> Noah Slater

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