Return-Path: X-Original-To: apmail-couchdb-marketing-archive@minotaur.apache.org Delivered-To: apmail-couchdb-marketing-archive@minotaur.apache.org Received: from mail.apache.org (hermes.apache.org [140.211.11.3]) by minotaur.apache.org (Postfix) with SMTP id C08A2113E5 for ; Fri, 13 Jun 2014 12:03:57 +0000 (UTC) Received: (qmail 61471 invoked by uid 500); 13 Jun 2014 12:03:57 -0000 Delivered-To: apmail-couchdb-marketing-archive@couchdb.apache.org Received: (qmail 61433 invoked by uid 500); 13 Jun 2014 12:03:57 -0000 Mailing-List: contact marketing-help@couchdb.apache.org; run by ezmlm Precedence: bulk List-Help: List-Unsubscribe: List-Post: List-Id: Reply-To: marketing@couchdb.apache.org Delivered-To: mailing list marketing@couchdb.apache.org Received: (qmail 61421 invoked by uid 99); 13 Jun 2014 12:03:57 -0000 Received: from athena.apache.org (HELO athena.apache.org) (140.211.11.136) by apache.org (qpsmtpd/0.29) with ESMTP; Fri, 13 Jun 2014 12:03:57 +0000 X-ASF-Spam-Status: No, hits=-0.7 required=5.0 tests=RCVD_IN_DNSWL_LOW,SPF_PASS X-Spam-Check-By: apache.org Received-SPF: pass (athena.apache.org: domain of kxepal@gmail.com designates 74.125.82.174 as permitted sender) Received: from [74.125.82.174] (HELO mail-we0-f174.google.com) (74.125.82.174) by apache.org (qpsmtpd/0.29) with ESMTP; Fri, 13 Jun 2014 12:03:53 +0000 Received: by mail-we0-f174.google.com with SMTP id u57so2634240wes.19 for ; Fri, 13 Jun 2014 05:03:32 -0700 (PDT) DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=gmail.com; s=20120113; h=mime-version:in-reply-to:references:date:message-id:subject:from:to :content-type:content-transfer-encoding; bh=Wwa6bCoxG2sds9rlf5vFxWdEt07eY5Ymi/DF2EjyVvI=; b=DXX55hV6XXuOLpqSg+NCeGtwK6SRlNXE1n1b57oHZOEBoMh/o4i3rxznA0BUYUAEJY KypPldUBszjyQokF9j84aak28JPdypBfz6mfuYcsYRGagFhvkm3DUoZ64ieZ54kVBft5 Ckb2FbXeQuABXHRrc7Oydk4OLeV5pH7AOei5UHxT1u9pcT1OHIdbqNK7nkWjgTH56tcJ G7F2/5hKRoPLWHQkyLLs9UkG5wPZPN3U++9C5KKq/EGBZIspyI0JovUe5rFK+YEsnWpT 7Bw8tXHQ4z5DHIu/UrTeP96+QFsiaVieYhLicAQfJubtJaaKhldS/Blz8N8VKoz0toSn bAEA== MIME-Version: 1.0 X-Received: by 10.194.5.103 with SMTP id r7mr3654092wjr.41.1402661012171; Fri, 13 Jun 2014 05:03:32 -0700 (PDT) Received: by 10.180.83.33 with HTTP; Fri, 13 Jun 2014 05:03:32 -0700 (PDT) In-Reply-To: References: <59360468-1501-4275-A5A6-2D613DC141BE@thehoodiefirm.com> <3BB10DD3-BC30-4E44-8490-7083F9C05485@thehoodiefirm.com> Date: Fri, 13 Jun 2014 16:03:32 +0400 Message-ID: Subject: Re: We need a better slogan From: Alexander Shorin To: "marketing@couchdb.apache.org" Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable X-Virus-Checked: Checked by ClamAV on apache.org http://www.mail-archive.com/user%40couchdb.apache.org/msg07748.html > CouchDB's slogan is "relax" Also screenshot from one of our website prototype from the same thread: https://raw.githubusercontent.com/jameshfisher/couchdb_web/master/s= creenshot.png "Time to relax" is the slogan. (btw, that was interesting thread) http://www.infoworld.com/d/data-management/couchdb-emerging-top-choice-offl= ine-web-apps-777 > The slogan of CouchDB is "relax," as in users can relax that their data i= s safe, he said. "We pride ourselves on having a very reliable storage engi= ne," said Anderson. https://twoguysarguing.wordpress.com/2009/05/13/of-stats-and-scraping/ > CouchDB=E2=80=99s slogan is =E2=80=9CTime to Relax=E2=80=9D http://depth-first.com/articles/2010/01/28/pubcouch-install-couchdb-on-ubun= tu-karmic-from-source/ > Although I find CouchDB's slogan "Relax" comforting http://techwirenews.com/2013/07/31/5-reasons-why-ive-fallen-in-love-with-co= uchdb-again/ And the best thing: Why "relax is a lie" and why "CouchDB isn't built for web": http://stackoverflow.com/questions/2033917/are-there-any-documented-project= s-where-couchdb-was-tried-and-rejected (: -- ,,,^..^,,, On Fri, Jun 13, 2014 at 3:37 PM, Andy Wenk wrote: > perfect! So I added the page here: > > https://cwiki.apache.org/confluence/display/COUCHDB/Better+Slogan > > Waiting for Lena is also perfect for me :) > > Note: you have to be added as a contributor. Please register yourself and > send us your username. We will add you then ... > > Cheers > > Andy > > P.S.: I will be offline for the next three days ... > > > On 13 June 2014 13:28, Jan Lehnardt wrote: > >> +1 on starting to collect suggestions in the wiki and happy to wait for >> Lena to come back from vacation before doing any decisions. >> >> Best >> Jan >> -- >> >> On 13 Jun 2014, at 13:04 , Lena Reinhard wrote: >> >> > I'm happy to help with this and would also join the process suggested = by >> Andy if this is what we choose to do (just to say I'd be in). >> > >> > It's good to have a defined timeframe here. From my side the main >> obstacle would be the suggested timeline - I'm on holidays until June 2= 3 >> and am aiming for at least a few days off (thus, I can't get started bef= ore >> june 24), so an extended timeline would help me personally, otherwise I'= m >> also happy if someone else goes for it :) >> > >> >> On 13.06.2014, at 10:33, Andy Wenk wrote: >> >> >> >> addition: >> >> >> >> and we vote for sure for the resulting list Jan and Lena will propose >> out >> >> of the suggestions :) >> >> >> >> >> >>> On 13 June 2014 11:32, Andy Wenk wrote: >> >>> >> >>> Thanks Jan for bringing this up. This is a tough but good one :). >> >>> >> >>> I don't have any suggestions yet but agree with Lena's idea what the >> >>> slogan should say. I would like to propose to create a list somewher= e >> >>> (temporary page on cwiki -> >> >>> https://cwiki.apache.org/confluence/display/COUCHDB/Marketing ?), >> where >> >>> we can put in slogans and compare them. Then Jan and Lena review the= m >> and >> >>> throw away what is not cool enough (we need some responsible people >> doing >> >>> this otherwise it will be endless). >> >>> >> >>> With this approach, we can fix that in between two weeks at max. >> >>> >> >>> Cheers >> >>> >> >>> Andy >> >>> >> >>> >> >>> >> >>>> On 13 June 2014 11:12, Nick North wrote: >> >>>> >> >>>> I agree with Lena that the slogan should have some connection with >> >>>> databases. "All your data, everywhere", for example, would do that = and >> >>>> refer to CouchDb's replication capabilities, but I don't think it i= s >> quite >> >>>> enticing enough. >> >>>> >> >>>> Nick >> >>>> >> >>>> >> >>>>> On 13 June 2014 09:55, Lena Reinhard wrot= e: >> >>>>> >> >>>>> I was part of that discussion with Noah and Dave this winter, too, >> and >> >>>> to >> >>>>> me as a Marketing person, CouchDB's slogan has always been a hard >> one to >> >>>>> get, and so I was happy to discuss it that day and now again. I'd >> love >> >>>> to >> >>>>> see a slogan that goes away from what CouchDB *does* to what value= it >> >>>>> delivers to users (by what it is / does) and / or what value(s) it >> >>>> offers >> >>>>> itself (where still the value it offers to people usually leads to >> >>>> stronger >> >>>>> slogans which are easier to understand for people). >> >>>>> >> >>>>> Personally, I think although general slogans can be good and stick= y, >> I'd >> >>>>> try to stay away from something that is too general - at least an >> >>>> obvious >> >>>>> connection of the slogan to databases should be given to not confu= se >> >>>> people. >> >>>>> >> >>>>>> On 12.06.2014, at 21:03, Jan Lehnardt >> wrote: >> >>>>>> >> >>>>>> >> >>>>>>> On 12 Jun 2014, at 21:59 , Mike Miller wrote= : >> >>>>>>> >> >>>>>>> I like it. I think that Apache CouchDB should lead us into the >> >>>>>>> post-Snowden, net neutrality era. >> >>>>>> >> >>>>>> while I personally agree, I=E2=80=99m not sure that that=E2=80=99= s a point we should >> >>>> be >> >>>>> too upfront about. I=E2=80=99d like to avoid what happened to bitt= orrent, >> great >> >>>>> technology that is forever tainted with legal issues. But maybe we >> >>>> should >> >>>>> force it and get some publicity from it :) >> >>>>>> >> >>>>>>> I once heard it described as, "what the internet was supposed to >> be." >> >>>>>> >> >>>>>> That was me, I=E2=80=99m glad that stuck :D >> >>>>>> >> >>>>>> Best >> >>>>>> Jan >> >>>>>> -- >> >>>>>> >> >>>>>> >> >>>>>>> >> >>>>>>> -M >> >>>>>>> >> >>>>>>> >> >>>>>>> On Thu, Jun 12, 2014 at 12:52 PM, Sebastian Rothbucher < >> >>>>>>> sebastianrothbucher@googlemail.com> wrote: >> >>>>>>> >> >>>>>>>> Hi Jan, >> >>>>>>>> >> >>>>>>>> Great idea! >> >>>>>>>> >> >>>>>>>> Not sure if s/o else claims/owns it, but what about "the Web in >> YOUR >> >>>>> hands" >> >>>>>>>> >> >>>>>>>> Good luck >> >>>>>>>> Sebastian >> >>>>>>>> >> >>>>>>>> Von meinem iPhone gesendet >> >>>>>>>> >> >>>>>>>>> Am 12.06.2014 um 21:31 schrieb Jan Lehnardt : >> >>>>>>>>> >> >>>>>>>>> Apache CouchDB=E2=84=A2 is a database >> >>>>>>>>> that uses JSON for documents, >> >>>>>>>>> JavaScript for MapReduce indexes, >> >>>>>>>>> and regular HTTP for its API >> >>>>>>>>> >> >>>>>>>>> >> >>>>>>>>> What a bunch of baloney! I only say this because I helped to >> write >> >>>> and >> >>>>>>>> publish this. Noah and I developed this in the running up of th= e >> >>>> 1.2.0 >> >>>>>>>> release that coincided with the new website that was meant to b= e a >> >>>>>>>> watershed-the-draught-years-are-over release. I think it fulfil= led >> >>>> its >> >>>>>>>> purpose, but it won=E2=80=99t suffice today. >> >>>>>>>>> >> >>>>>>>>> The CouchDB slogan, or byline, or motto is titling all our pub= lic >> >>>>>>>> communication: It=E2=80=99s the first thing thousands of visito= rs on our >> >>>>> website >> >>>>>>>> see. It is the first line in all our board reports and it is th= e >> >>>>>>>> introduction in all our release announcements. It=E2=80=99s the= one >> sentence >> >>>>> that >> >>>>>>>> gets quoted the most and as it stands it is a wasted opportunit= y, >> as >> >>>>> it is >> >>>>>>>> not sticky, not memorable and not aligned with our goals. >> >>>>>>>>> >> >>>>>>>>> We need a slogan that rolls of anyones tongue. We need a sloga= n >> >>>> that >> >>>>>>>> captures succinctly what makes CouchDB unique. We need a slogan >> that >> >>>>>>>> captures our values. >> >>>>>>>>> >> >>>>>>>>> I realise that this is a MAJOR bike-shed and that=E2=80=99s wh= y I am >> >>>> bringing >> >>>>>>>> this up here rather than dev@ for now. I=E2=80=99ve tried dev@ = before and >> >>>> it >> >>>>>>>> didn=E2=80=99t go anywhere. My strawperson proposal there was = =E2=80=9CCouchDB,a >> >>>>> database >> >>>>>>>> that replicates=E2=80=9D and while that is a lot sickier, doesn= =E2=80=99t really >> >>>> help >> >>>>>>>> either. >> >>>>>>>>> >> >>>>>>>>> Over drinks with Noah and Dave in Berlin last winter we >> improvised >> >>>> a >> >>>>> few >> >>>>>>>> slogans that would capture the (what we think) value of CouchDB= , >> >>>> rather >> >>>>>>>> than the technicalities of it. The last thing we arrived at is >> >>>> =E2=80=9CCouchDB >> >>>>>>>> puts the data in your hands.=E2=80=9D. It isn=E2=80=99t perfect= , but better what >> we >> >>>>> have >> >>>>>>>> now and it opens us up to fill in all the background story that= we >> >>>>> need to >> >>>>>>>> make that claim: capture the ecosystem of Couch-Replication >> >>>> compatible >> >>>>>>>> projects and the distinct values of their interoperability. >> >>>>>>>>> >> >>>>>>>>> What I=E2=80=99d like to see in this group to take this propos= al and >> >>>> evolve it >> >>>>>>>> into something we are all comfortable with. We can then prepare >> all >> >>>> our >> >>>>>>>> public facing properties to reflect the changes and see how tha= t >> >>>> goes. >> >>>>>>>>> >> >>>>>>>>> I deliberately steer this away from a website redesign, or maj= or >> >>>>> rework >> >>>>>>>> on our messaging or even a lengthy philosophical debate on =E2= =80=9Cthe >> why >> >>>> of >> >>>>>>>> CouchDB=E2=80=9D in order to actually just figure out a better = slogan that >> >>>> we >> >>>>> can >> >>>>>>>> use to move forward. >> >>>>>>>>> >> >>>>>>>>> What do you think? :) >> >>>>>>>>> >> >>>>>>>>> Best >> >>>>>>>>> Jan >> >>>>>>>>> -- >> >>>>>>> >> >>>>>>> >> >>>>>>> >> >>>>>>> -- >> >>>>>>> Mike Miller >> >>>>>>> Co-Founder, Chief Scientist >> >>>>>>> Cloudant, An IBM Company >> >>>>>>> 617-308-3110 mobile >> >>>>>> >> >>>>>> Jan Lehnardt >> >>>>>> The Neighbourhoodie Software GmbH >> >>>>>> Adalbertstr. 7-8, 10999 Berlin >> >>>>>> neighbourhood.ie >> >>>>>> >> >>>>>> Handelsregister HRB 157851 B Amtsgericht Charlottenburg >> >>>>>> Gesch=C3=A4ftsf=C3=BChrung: Jan Lehnardt, Lena Reinhard >> >>> >> >>> >> >>> >> >>> -- >> >>> Andy Wenk >> >>> Hamburg - Germany >> >>> RockIt! >> >>> >> >>> http://www.couchdb-buch.de >> >>> http://www.pg-praxisbuch.de >> >>> >> >>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 >> >>> >> >>> https://people.apache.org/keys/committer/andywenk.asc >> >> >> >> >> >> >> >> -- >> >> Andy Wenk >> >> Hamburg - Germany >> >> RockIt! >> >> >> >> http://www.couchdb-buch.de >> >> http://www.pg-praxisbuch.de >> >> >> >> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 >> >> >> >> https://people.apache.org/keys/committer/andywenk.asc >> >> Jan Lehnardt >> The Neighbourhoodie Software GmbH >> Adalbertstr. 7-8, 10999 Berlin >> neighbourhood.ie >> >> Handelsregister HRB 157851 B Amtsgericht Charlottenburg >> Gesch=C3=A4ftsf=C3=BChrung: Jan Lehnardt, Lena Reinhard >> >> > > > -- > Andy Wenk > Hamburg - Germany > RockIt! > > http://www.couchdb-buch.de > http://www.pg-praxisbuch.de > > GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 > > https://people.apache.org/keys/committer/andywenk.asc