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From: Andy Wenk <andy@nms.de>
Date: Fri, 13 Jun 2014 13:37:54 +0200
Message-ID: 
 <CADA9kr8=sRUaRzjS7gDKYAcy3vQKeBnYKX3j6fYYKykpUcBmYg@mail.gmail.com>
Subject: Re: We need a better slogan
To: Jan Lehnardt <jan@thehoodiefirm.com>
Cc: "marketing@couchdb.apache.org" <marketing@couchdb.apache.org>
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perfect! So I added the page here:

https://cwiki.apache.org/confluence/display/COUCHDB/Better+Slogan

Waiting for Lena is also perfect for me :)

Note: you have to be added as a contributor. Please register yourself and
send us your username. We will add you then ...

Cheers

Andy

P.S.: I will be offline for the next three days ...


On 13 June 2014 13:28, Jan Lehnardt <jan@thehoodiefirm.com> wrote:

> +1 on starting to collect suggestions in the wiki and happy to wait for
> Lena to come back from vacation before doing any decisions.
>
> Best
> Jan
> --
>
> On 13 Jun 2014, at 13:04 , Lena Reinhard <lena@thehoodiefirm.com> wrote:
>
> > I'm happy to help with this and would also join the process suggested b=
y
> Andy if this is what we choose to do (just to say I'd be in).
> >
> > It's good to have a defined timeframe here. From my side the main
> obstacle would be the suggested timeline  - I'm on holidays until June 23
> and am aiming for at least a few days off (thus, I can't get started befo=
re
> june 24), so an extended timeline would help me personally, otherwise I'm
> also happy if someone else goes for it :)
> >
> >> On 13.06.2014, at 10:33, Andy Wenk <andy@nms.de> wrote:
> >>
> >> addition:
> >>
> >> and we vote for sure for the resulting list Jan and Lena will propose
> out
> >> of the suggestions :)
> >>
> >>
> >>> On 13 June 2014 11:32, Andy Wenk <andy@nms.de> wrote:
> >>>
> >>> Thanks Jan for bringing this up. This is a tough but good one :).
> >>>
> >>> I don't have any suggestions yet but agree with Lena's idea what the
> >>> slogan should say. I would like to propose to create a list somewhere
> >>> (temporary page on cwiki ->
> >>> https://cwiki.apache.org/confluence/display/COUCHDB/Marketing ?),
> where
> >>> we can put in slogans and compare them. Then Jan and Lena review them
> and
> >>> throw away what is not cool enough (we need some responsible people
> doing
> >>> this otherwise it will be endless).
> >>>
> >>> With this approach, we can fix that in between two weeks at max.
> >>>
> >>> Cheers
> >>>
> >>> Andy
> >>>
> >>>
> >>>
> >>>> On 13 June 2014 11:12, Nick North <north.n@gmail.com> wrote:
> >>>>
> >>>> I agree with Lena that the slogan should have some connection with
> >>>> databases. "All your data, everywhere", for example, would do that a=
nd
> >>>> refer to CouchDb's replication capabilities, but I don't think it is
> quite
> >>>> enticing enough.
> >>>>
> >>>> Nick
> >>>>
> >>>>
> >>>>> On 13 June 2014 09:55, Lena Reinhard <lena@thehoodiefirm.com> wrote=
:
> >>>>>
> >>>>> I was part of that discussion with Noah and Dave this winter, too,
> and
> >>>> to
> >>>>> me as a Marketing person, CouchDB's slogan has always been a hard
> one to
> >>>>> get, and so I was happy to discuss it that day and now again. I'd
> love
> >>>> to
> >>>>> see a slogan that goes away from what CouchDB *does* to what value =
it
> >>>>> delivers to users (by what it is / does) and / or what value(s) it
> >>>> offers
> >>>>> itself (where still the value it offers to people usually leads to
> >>>> stronger
> >>>>> slogans which are easier to understand for people).
> >>>>>
> >>>>> Personally, I think although general slogans can be good and sticky=
,
> I'd
> >>>>> try to stay away from something that is too general - at least an
> >>>> obvious
> >>>>> connection of the slogan to databases should be given to not confus=
e
> >>>> people.
> >>>>>
> >>>>>> On 12.06.2014, at 21:03, Jan Lehnardt <jan@thehoodiefirm.com>
> wrote:
> >>>>>>
> >>>>>>
> >>>>>>> On 12 Jun 2014, at 21:59 , Mike Miller <mike@cloudant.com> wrote:
> >>>>>>>
> >>>>>>> I like it.  I think that Apache CouchDB should lead us into the
> >>>>>>> post-Snowden, net neutrality era.
> >>>>>>
> >>>>>> while I personally agree, I=E2=80=99m not sure that that=E2=80=99s=
 a point we should
> >>>> be
> >>>>> too upfront about. I=E2=80=99d like to avoid what happened to bitto=
rrent,
> great
> >>>>> technology that is forever tainted with legal issues. But maybe we
> >>>> should
> >>>>> force it and get some publicity from it :)
> >>>>>>
> >>>>>>> I once heard it described as, "what the internet was supposed to
> be."
> >>>>>>
> >>>>>> That was me, I=E2=80=99m glad that stuck :D
> >>>>>>
> >>>>>> Best
> >>>>>> Jan
> >>>>>> --
> >>>>>>
> >>>>>>
> >>>>>>>
> >>>>>>> -M
> >>>>>>>
> >>>>>>>
> >>>>>>> On Thu, Jun 12, 2014 at 12:52 PM, Sebastian Rothbucher <
> >>>>>>> sebastianrothbucher@googlemail.com> wrote:
> >>>>>>>
> >>>>>>>> Hi Jan,
> >>>>>>>>
> >>>>>>>> Great idea!
> >>>>>>>>
> >>>>>>>> Not sure if s/o else claims/owns it, but what about "the Web in
> YOUR
> >>>>> hands"
> >>>>>>>>
> >>>>>>>> Good luck
> >>>>>>>> Sebastian
> >>>>>>>>
> >>>>>>>> Von meinem iPhone gesendet
> >>>>>>>>
> >>>>>>>>> Am 12.06.2014 um 21:31 schrieb Jan Lehnardt <jan@apache.org>:
> >>>>>>>>>
> >>>>>>>>> Apache CouchDB=E2=84=A2 is a database
> >>>>>>>>> that uses JSON for documents,
> >>>>>>>>> JavaScript for MapReduce indexes,
> >>>>>>>>> and regular HTTP for its API
> >>>>>>>>>
> >>>>>>>>>
> >>>>>>>>> What a bunch of baloney! I only say this because I helped to
> write
> >>>> and
> >>>>>>>> publish this. Noah and I developed this in the running up of the
> >>>> 1.2.0
> >>>>>>>> release that coincided with the new website that was meant to be=
 a
> >>>>>>>> watershed-the-draught-years-are-over release. I think it fulfill=
ed
> >>>> its
> >>>>>>>> purpose, but it won=E2=80=99t suffice today.
> >>>>>>>>>
> >>>>>>>>> The CouchDB slogan, or byline, or motto is titling all our publ=
ic
> >>>>>>>> communication: It=E2=80=99s the first thing thousands of visitor=
s on our
> >>>>> website
> >>>>>>>> see. It is the first line in all our board reports and it is the
> >>>>>>>> introduction in all our release announcements. It=E2=80=99s the =
one
> sentence
> >>>>> that
> >>>>>>>> gets quoted the most and as it stands it is a wasted opportunity=
,
> as
> >>>>> it is
> >>>>>>>> not sticky, not memorable and not aligned with our goals.
> >>>>>>>>>
> >>>>>>>>> We need a slogan that rolls of anyones tongue. We need a slogan
> >>>> that
> >>>>>>>> captures succinctly what makes CouchDB unique. We need a slogan
> that
> >>>>>>>> captures our values.
> >>>>>>>>>
> >>>>>>>>> I realise that this is a MAJOR bike-shed and that=E2=80=99s why=
 I am
> >>>> bringing
> >>>>>>>> this up here rather than dev@ for now. I=E2=80=99ve tried dev@ b=
efore and
> >>>> it
> >>>>>>>> didn=E2=80=99t go anywhere. My strawperson proposal there was =
=E2=80=9CCouchDB,a
> >>>>> database
> >>>>>>>> that replicates=E2=80=9D and while that is a lot sickier, doesn=
=E2=80=99t really
> >>>> help
> >>>>>>>> either.
> >>>>>>>>>
> >>>>>>>>> Over drinks with Noah and Dave in Berlin last winter we
> improvised
> >>>> a
> >>>>> few
> >>>>>>>> slogans that would capture the (what we think) value of CouchDB,
> >>>> rather
> >>>>>>>> than the technicalities of it. The last thing we arrived at is
> >>>> =E2=80=9CCouchDB
> >>>>>>>> puts the data in your hands.=E2=80=9D. It isn=E2=80=99t perfect,=
 but better what
> we
> >>>>> have
> >>>>>>>> now and it opens us up to fill in all the background story that =
we
> >>>>> need to
> >>>>>>>> make that claim: capture the ecosystem of Couch-Replication
> >>>> compatible
> >>>>>>>> projects and the distinct values of their interoperability.
> >>>>>>>>>
> >>>>>>>>> What I=E2=80=99d like to see in this group to take this proposa=
l and
> >>>> evolve it
> >>>>>>>> into something we are all comfortable with. We can then prepare
> all
> >>>> our
> >>>>>>>> public facing properties to reflect the changes and see how that
> >>>> goes.
> >>>>>>>>>
> >>>>>>>>> I deliberately steer this away from a website redesign, or majo=
r
> >>>>> rework
> >>>>>>>> on our messaging or even a lengthy philosophical debate on =E2=
=80=9Cthe
> why
> >>>> of
> >>>>>>>> CouchDB=E2=80=9D in order to actually just figure out a better s=
logan that
> >>>> we
> >>>>> can
> >>>>>>>> use to move forward.
> >>>>>>>>>
> >>>>>>>>> What do you think? :)
> >>>>>>>>>
> >>>>>>>>> Best
> >>>>>>>>> Jan
> >>>>>>>>> --
> >>>>>>>
> >>>>>>>
> >>>>>>>
> >>>>>>> --
> >>>>>>> Mike Miller
> >>>>>>> Co-Founder, Chief Scientist
> >>>>>>> Cloudant, An IBM Company
> >>>>>>> 617-308-3110 mobile
> >>>>>>
> >>>>>> Jan Lehnardt
> >>>>>> The Neighbourhoodie Software GmbH
> >>>>>> Adalbertstr. 7-8, 10999 Berlin
> >>>>>> neighbourhood.ie
> >>>>>>
> >>>>>> Handelsregister HRB 157851 B Amtsgericht Charlottenburg
> >>>>>> Gesch=C3=A4ftsf=C3=BChrung: Jan Lehnardt, Lena Reinhard
> >>>
> >>>
> >>>
> >>> --
> >>> Andy Wenk
> >>> Hamburg - Germany
> >>> RockIt!
> >>>
> >>> http://www.couchdb-buch.de
> >>> http://www.pg-praxisbuch.de
> >>>
> >>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
> >>>
> >>> https://people.apache.org/keys/committer/andywenk.asc
> >>
> >>
> >>
> >> --
> >> Andy Wenk
> >> Hamburg - Germany
> >> RockIt!
> >>
> >> http://www.couchdb-buch.de
> >> http://www.pg-praxisbuch.de
> >>
> >> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
> >>
> >> https://people.apache.org/keys/committer/andywenk.asc
>
> Jan Lehnardt
> The Neighbourhoodie Software GmbH
> Adalbertstr. 7-8, 10999 Berlin
> neighbourhood.ie
>
> Handelsregister HRB 157851 B Amtsgericht Charlottenburg
> Gesch=C3=A4ftsf=C3=BChrung: Jan Lehnardt, Lena Reinhard
>
>


--=20
Andy Wenk
Hamburg - Germany
RockIt!

http://www.couchdb-buch.de
http://www.pg-praxisbuch.de

GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588

https://people.apache.org/keys/committer/andywenk.asc

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