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From Andy Ellicott <>
Subject Re: Cloudant and CouchDB branding
Date Thu, 12 Jun 2014 15:40:04 GMT
Hi again,
Doing my best to stay synched with this thread. To Jan's point...

We will shout very loudly about new functionality released in CouchDB:
What's the release status of Fauxton?
ETA for the BigCouch merger?

Andy Ellicott
VP Marketing, an IBM company
200 State Street
Boston, MA  02109
(m) +1 603 205 2804

From:   Jan Lehnardt <>
Cc:     Sally Khudairi <>, Noah Slater 
<>, "TheApacheFoundation ." <>
Date:   06/12/2014 11:30 AM
Subject:        Re: Cloudant and CouchDB branding

On 12 Jun 2014, at 17:18 , Noah Slater <> wrote:

> I think one of the problems we have here is that Cloudant seems
> reluctant to talk about CouchDB. If you go to the Cloudant website, it
> is not at all apparent that Cloudant is a CouchDB provider.
> Hortonworks homepage hero text:
>> We do Hadoop.
>> 100% Apache Hadoop
>> HDP : The completely open, versatile Hadoop Data Platform.
> Cloudera homepage hero text:
>> Meet Cloudera 5
>> The leading Hadoop platform just got better. Learn how it enables an 
enterprise data hub
> Cloudant homepage hero text:
>> Your data layer is ready…NoSQL DBaaS that's always on, scales 
massively, and managed 24x7 by the big data experts at Cloudant.
> "CouchDB" is replaced with "NoSQL" as if its a naughty word or 
> I suppose some of this may be historical. If you talk about Cloudant
> being a CouchDB provider, then people Cloudant has to start dealing
> with the same Couchbase confusion that we deal with.
> But in many ways, Cloudant has the bigger voice. By avoiding the
> issue, and by not putting a stake in the ground and speaking loudly
> about CouchDB, Cloudant is missing an opportunity to help us with
> branding.
> We really need help with branding. Cloudant could do us such a huge
> favour by fully embracing "CouchDB" as a brand, and speaking about it
> loudly. This in turn will strengthen this project, and hence Cloudant
> itself.

From the sidelines: I believe this last paragraph is indeed the plan,
at Cloudant that just hasn’t transpired yet.

I’m happy the larger issue is being talked about, though. CouchDB is
not a name in a larger discussion while two of its siblings are and we
need to step up our game there.

Thanks for bringing this up, Noah!


> On 12 June 2014 17:11, Sally Khudairi <> wrote:
>> Thanks, Noah. I hear you. Believe me.
>> I'm working with another PMC right now on finding a way to help TLPs 
>> this issue.
>> Just so you know, CouchDB is high on my awareness list. I actually 
>> you guys to a reporter yesterday who had similar Cloudant/CouchDB 
>> Furthermore, the ASF Board is aware of the need and is in support of 
>> finding a solution.
>> Bear with us, but don't remain silent.
>> -Sally
>> ________________________________
>> From: Noah Slater <>
>> To: "" <>
>> Cc: TheApacheFoundation . <>
>> Sent: Thursday, 12 June 2014, 11:08
>> Subject: Cloudant and CouchDB branding
>> Hello marketing folks,
>> Check out this list of 15 NoSQL databases to watch, posted by the
>> Cloudant Twitter account:

>> It actually took me several minutes to spot that Cloudant was in that
>> list. I had a draft tweet reply asking why it wasn't mentioned before
>> I spotted it.
>> The logo is about 66% the IBM logo, then 33% the Cloudant logo. Which
>> is a bit weird, if you ask me. But there you go. That's Cloudant's
>> issue, not ours.
>> What I do take issue with is that in a list of 15 top NoSQL databases,
>> CouchDB doesn't get a mention, but a company that packages up
>> (admittedly, a fork of, at this point) CouchDB does. And it is
>> Cloudant's name that gets press.
>> We have:
>> - MongoDB
>> - Riak
>> - Apache HBase
>> - Cassandra
>> - Cloudant
>> One of those is not like the others. Anyone else see the problem with 
>> What can we do about it?
>> The author of the article posted this tweet about it:
>> I replied with two tweets:
>>> @DHenschen thanks for the coverage of Cloudant, a CouchDB provider! 
>>> wondering why you don’t mention CouchDB specifically?
>>> @DHenschen I imagine that if you were covering Hadoop, you’d mention
>>> Hadoop specifically, and not Cloudera or Hortonworks.
>> I spoke to Jan about this before sending. Jan mentions that this is
>> probably the result of Cloudant having a strong PR/AR game.
>> We don't engage PR/AR at all. I'm wondering what we can do to change
>> this. Because this article (while cool for Cloudant) makes me very
>> sad.
>> Sally, is there anything you can do to help us avoid this sort of
>> situation in the future? I brand has really taken a beating in recent
>> years, and stuff like this really does not help us at all.
>> Thanks,
>> --
>> Noah Slater
> -- 
> Noah Slater

Jan Lehnardt
The Neighbourhoodie Software GmbH
Adalbertstr. 7-8, 10999 Berlin

Handelsregister HRB 157851 B Amtsgericht Charlottenburg
Geschäftsführung: Jan Lehnardt, Lena Reinhard

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