couchdb-marketing mailing list archives

Site index · List index
Message view « Date » · « Thread »
Top « Date » · « Thread »
From Vincent Weyl <>
Subject Re: We need a better slogan
Date Thu, 12 Jun 2014 20:07:11 GMT
How about:
"View it your way"

Sent from my iPad

> On Jun 12, 2014, at 12:59 PM, Mike Miller <> wrote:
> I like it.  I think that Apache CouchDB should lead us into the
> post-Snowden, net neutrality era.  I once heard it described as, "what the
> internet was supposed to be."
> -M
> On Thu, Jun 12, 2014 at 12:52 PM, Sebastian Rothbucher <
>> wrote:
>> Hi Jan,
>> Great idea!
>> Not sure if s/o else claims/owns it, but what about "the Web in YOUR hands"
>> Good luck
>>    Sebastian
>> Von meinem iPhone gesendet
>>> Am 12.06.2014 um 21:31 schrieb Jan Lehnardt <>:
>>> Apache CouchDB™ is a database
>>> that uses JSON for documents,
>>> JavaScript for MapReduce indexes,
>>> and regular HTTP for its API
>>> What a bunch of baloney! I only say this because I helped to write and
>> publish this. Noah and I developed this in the running up of the 1.2.0
>> release that coincided with the new website that was meant to be a
>> watershed-the-draught-years-are-over release. I think it fulfilled its
>> purpose, but it won’t suffice today.
>>> The CouchDB slogan, or byline, or motto is titling all our public
>> communication: It’s the first thing thousands of visitors on our website
>> see. It is the first line in all our board reports and it is the
>> introduction in all our release announcements. It’s the one sentence that
>> gets quoted the most and as it stands it is a wasted opportunity, as it is
>> not sticky, not memorable and not aligned with our goals.
>>> We need a slogan that rolls of anyones tongue. We need a slogan that
>> captures succinctly what makes CouchDB unique. We need a slogan that
>> captures our values.
>>> I realise that this is a MAJOR bike-shed and that’s why I am bringing
>> this up here rather than dev@ for now. I’ve tried dev@ before and it
>> didn’t go anywhere. My strawperson proposal there was “CouchDB,a database
>> that replicates” and while that is a lot sickier, doesn’t really help
>> either.
>>> Over drinks with Noah and Dave in Berlin last winter we improvised a few
>> slogans that would capture the (what we think) value of CouchDB, rather
>> than the technicalities of it. The last thing we arrived at is “CouchDB
>> puts the data in your hands.”. It isn’t perfect, but better what we have
>> now and it opens us up to fill in all the background story that we need to
>> make that claim: capture the ecosystem of Couch-Replication compatible
>> projects and the distinct values of their interoperability.
>>> What I’d like to see in this group to take this proposal and evolve it
>> into something we are all comfortable with. We can then prepare all our
>> public facing properties to reflect the changes and see how that goes.
>>> I deliberately steer this away from a website redesign, or major rework
>> on our messaging or even a lengthy philosophical debate on “the why of
>> CouchDB” in order to actually just figure out a better slogan that we can
>> use to move forward.
>>> What do you think? :)
>>> Best
>>> Jan
>>> --
> -- 
> Mike Miller
> Co-Founder, Chief Scientist
> Cloudant, An IBM Company
> 617-308-3110 mobile

View raw message