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From: "Ross Gardler (MS OPEN TECH)" <Ross.Gardler@microsoft.com>
To: "dev@community.apache.org" <dev@community.apache.org>
CC: "press@apache.org" <press@apache.org>
Subject: ApacheCon track descriptions
Thread-Topic: ApacheCon track descriptions
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Date: Fri, 12 Dec 2014 16:25:48 +0000
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Track organizers you have a small job to do...

Sally is working up a marketing campaign to align with ApacheCon. This is a=
 campaign for the foundation not for ApacheCon itself, however it will run =
during the push for attendees and is intended to both ride on the ApacheCon=
 press and contribute to it.

In order to help Sally plan this campaign can you please provide a 3-5 sent=
ence description of your track in the wiki (https://wiki.apache.org/apachec=
on/ACNA2015ContentCommittee). Don't worry about the details. We'll help fle=
sh out a more "marketing friendly" set of words. We just need some guidance=
 on what your track will contain.

As an example here's what I wrote for my cloud track:
"The cloud changes everything. The Apache Software Foundation changes every=
thing. This track will focus on how The Apache Software Foundation and, mor=
e specifically, the Apache projects are often found at the core of the late=
st and greatest innovations in IT. Sessions in this track will show how the=
 Apache Way enables the largest and the smallest of companies to work toget=
her to redefine IT. We'll also take a look into the future of cloud computi=
ng and how Apache projects fit into, even defines, that future."
Ross


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