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From Sally Khudairi <>
Subject Re: ApacheCon track descriptions
Date Fri, 12 Dec 2014 16:37:48 GMT
Perfect. Thanks so much, Ross! Bon weekend,Sally

      From: Ross Gardler (MS OPEN TECH) <>
 To: "" <> 
Cc: "" <> 
 Sent: Friday, 12 December 2014, 11:25
 Subject: ApacheCon track descriptions
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{margin-bottom:0in;}#yiv4773343423 ul {margin-bottom:0in;}-->Track organizers you have
a small job to do…    Sally is working up a marketing campaign to align with ApacheCon.
This is a campaign for the foundation not for ApacheCon itself, however it will run during
the push for attendees and is intended to both ride on the ApacheCon press and contribute
to it.    In order to help Sally plan this campaign can you please provide a 3-5 sentence
description of your track in the wiki (
Don’t worry about the details. We’ll help flesh out a more “marketing friendly” set
of words. We just need some guidance on what your track will contain.    As an example here’s
what I wrote for my cloud track: “The cloud changes everything. The Apache Software Foundation
changes everything. This track will focus on how The Apache Software Foundation and, more
specifically, the Apache projects are often found at the core of the latest and greatest innovations
in IT. Sessions in this track will show how the Apache Way enables the largest and the smallest
of companies to work together to redefine IT. We'll also take a look into the future of cloud
computing and how Apache projects fit into, even defines, that future.” Ross    

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