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From jmrenderx <jmrend...@gmail.com>
Subject Using RenderX for TransPromo in a High Volume Statement Print Application
Date Sat, 24 May 2008 00:10:43 GMT

Use RenderX Software to Create TransPromo Variable Marketing Advertisements
in Your Documents.

TransPromo, also known as "statement based marketing", integrates a
TRANSactional document with proactive PROMOtional marketing. TransPromo
provides an opportunity to blend marketing messages with must-read
transaction statements such as invoices, statements, benefit confirmations,
explanations, and other notifications to influence behavior and ultimately
drive business volume. Banks, utilities, retailers, and credit card
companies are now incorporating highly tailored messages based on the
consumer’s buying habits into transaction documents to provide promotion
information relevant to their specific needs and interests.

If you’re producing transactional customer communications such as
statements, invoices, policy notifications, or shipping documents, you
probably already have some of the basic elements you need to start using
TransPromo to take your marketing campaigns to the next level. TransPromo
advertising in a PDF, PostScript and AFP electronic and print format can
easily be injected into your application with RenderX.

Visit: http://www.renderx.com/solutions/wp_transpromo.html for the full
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