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From Benson Margulies <bimargul...@gmail.com>
Subject Re: OpenOffice.org branding
Date Tue, 26 Jul 2011 21:33:53 GMT
It might (or might not) be worth airing the meta-narrative to dismiss it here.

Step 1: Voices are heard opining that the Apache Open Office project
should brand its product, "Apache Open Office". Whether or not that's
a good idea on the merits belongs on the project's list and the
trademark list.

Step 2: Someone thinks to themselves, 'It would be rather sad if a
giant amount of work went into rebranding, only to have it result in
an conflict with the duly constituted representatives of a population
of Native Americans.

Step 3: this thread here.

As per Bill's message, such a conflict would not be about Trademarks
under US law. As per Ted's message, the whole idea reflects a rather
clich├ęd view of the history and identity of the Native American groups
in question. Just to put one more cork into this bottle, I'll point
out that, while the Apache Httpd may not be quite as conspicuous as
Open Office, it's quite conspicuous, and has been around for many
years. Not to mention the cumulative public visibility of Apache
Everything Else. The Foundation is careful to use the name
respectfully (no team mascot images here), and life goes on.

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