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From "Noel J. Bergman" <n...@devtech.com>
Subject RE: Names and Trademarks
Date Wed, 04 May 2005 15:39:49 GMT
> A nice descriptive name.  I'm definitely coming down on the side
> of non-cutsie names, e.g., Apache Directory Server.

> FYI, trademark law is such that a "nice descriptive name" is a
> worse trademark than a "cutsie" name.

Actually, I had removed the adjective "non-trademarkable" from my
description, but it was there.

> Certainly "Apache Message Broker" or any of the other suggestions is more
> descriptive--and perhaps a more useful phrase for prospective customers--
> than some suggestive or fanciful mark like "Axis.  But for trademark
> purposes, the more suggestive or fanciful a mark the better. In that case,
> "Apache" is the great trademark, "Message Broker" is merely the
> description of one of the Apache products.

Exactly.  I'm not sure that we need, want or should be in the business of
creating product trademarks.  Apache is our trademark.  The rest just
describes what we are providing.

	--- Noel


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