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From Ross Gardler <rgard...@opendirective.com>
Subject Re: ApacheCon EU sponsorship
Date Fri, 03 Aug 2012 12:05:55 GMT
Thanks for the info below. Thanks also to others too for comments.

Where are we with sponsorship for ACEU?

Who actually owns this?

Melissa, the ASF EA, has received an enquiry and would like to act
upon it or hand it off to whoever owns sponsorship.

Ross

On 28 July 2012 00:25, Steve Holden <steve@holdenweb.com> wrote:
> I promised I would post something before the end of the (West coast US) week about sponsorship
for ApacheCons EU and NA, so here it is. Unfortunately it isn't the draft I'd anticipated
due to a report after the EU site survey that the basis of sponsorship was changing.
>
> I don't know where this new direction has come from, but I gather the proposal now is
that we have €1,500 partial track sponsorships (potentially many per track), €6,000 exclusive
track sponsorships (with no explanation as to how conflict between exclusives and partials
are resolved) and €8,000 events.
>
> If there's a real possibility of getting events sponsored then it would relieve the conference
budget of a major burden, so it seems sensible to add them, but the track sponsorships may
not fly as they are. The reason for this is that the different tracks are of different lengths
and with different average attendances, so charging the same to sponsor a 100-person 1-day
track as a 200-person 2-day seems illogical.
>
> To remove that stigma (or at least to minimize the perceived iniquities it imposes) I
would therefore propose that we offer sponsorships as follows:
>
> 1. Conference sponsorship: €1,500
>
>    Exposure throughout the public spaces, and signage outside sessions.
>
> 2. Track sponsorship: €500
>
>    Exposure inside the session rooms for a particular audience.
>
>    An organization can increase its exposure by sponsoring multiple
>    tracks. It is permitted to sponsor all tracks.
>
>    Small companies with specialist audiences can sponsor a track without
>    taking out a wasteful conference sponsorship, meaning a targeted audience
>    at an economically efficient cost.
>
>    Big track, small track, no difference.
>
> 3. Event sponsorship: €4,000 and up
>
>    Allows a sponsor to promote awareness through social events, which
>    will by default be receptions, but if we can find a volunteer with flair
>    they might be much more.
>
> I'd like some feedback. Remember, if you aren't from the commercial world, the need to
present things *simply*. The ASF knows a large number of well-disposed organizations with
adequate budget for sponsorship, but being able to communicate how the scheme works in an
"elevator pitch" is important. Make it simple to understand, make it simple to order, and
be friendly and helpful in dealing with sponsors. Oh, and make them comfortable at the event!
>
> One further point:
>
> In investigating the relative "sponsorship weights" of the tracks I made the following
calculations:
>
> Sponsorship Weighting   People  Days    Person-Days
> ApachEE 11%             200     1       200
> Modular Java Applications       6%              100     1       100
> Open Office (1) 11%             100     2       200
> Open Office (2) 11%             100     2       200
> Web infrastructure      17%             100     3       300
> Camel in Action, Common problems, solutions and best practices  6%              100 
   1       100
> Cloud   11%             100     2       200
> Linked Data     1%              25      1       25
> Big Data        22%             200     2       400
> Encore! The best bits, revisited        3%              100     0.5     50
> Apache Daily    0%                              0
> NoSQL Database (1)      0%              100             0
> NoSQL Database (2)      0%              100             0
> Lucene, SOLR and Friends (1)    11%             100     2       200
> Lucene, SOLR and Friends (2)    11%             100     2       200
> OFBiz - The not so obvious Apache project       0%              100             0
> 600 * 3 days                    1800            2175
>
> I believe that in round terms we have space for 600 people that can be split into modules
of 100-, 200- or 300-delegate chunks. Even assuming that room reconfiguration offered no logistical
problems (these operations usually take time, and must occur during breaks). Even before new
tracks are added, and without some tracks yet providing input about space requirements (who
have therefore been allocated zero in this scheme) it is obvious that we would be overcommitted
in the space we have available.
>
> I would be very interested in hearing from the track chairs how they feel this issue
might amicably be resolved.
>
> But even more urgent is agreeing on a sponsorship scheme. So please give that priority
in discussions.
>
> regards
>  Steve
>
> --
> Steve Holden steve@holdenweb.com,  Holden Web, LLC http://holdenweb.com/
> Python classes (and much more) through the web http://oreillyschool.com/
> Conferences and technical event management at http://theopenbastion.com/
> Next:           DjangoCon US Sep 6-8, Washington DC http://djangocon.us/
>
>
>



-- 
Ross Gardler (@rgardler)
Programme Leader (Open Development)
OpenDirective http://opendirective.com

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