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From Ross Gardler <rgard...@opendirective.com>
Subject Re: ApacheCon EU sponsorship
Date Mon, 30 Jul 2012 09:15:59 GMT
I don't know where this "track sponsorship" idea has come from either.
Certainly there is no discussion and no visible ownership of this plan
(unless I've missed it). Historically track sponsorship has been a bad
thing. Attendees don't like it (concerns over unbalanced content), PMCs
don't like it (non-sponsoring companies are pushed out) and sponsors get
upset that their tracks were not as well attended as others. It also seems
like this would be really quite hard to manage from a sponsor negotiations
perspective (but since I won't be doing it I guess that's not my concern)..

I note in your calculations you assume 600 max capacity, but everything I
have seen indicates 450 is the more realistic target. Even that
seems unattainable since local hotel accommodation is limited to 200-250
(even if we booked up every room today).

All in all I don't want to stand in the way of anything and my concerns
should be taken as honest appraisal of what is being suggested not outright
objections. Nevertheless, I have to raise these concerns to ensure they
have been addressed in whatever conversations led to this plan.

Ross

On 28 July 2012 00:25, Steve Holden <steve@holdenweb.com> wrote:

> I promised I would post something before the end of the (West coast US)
> week about sponsorship for ApacheCons EU and NA, so here it is.
> Unfortunately it isn't the draft I'd anticipated due to a report after the
> EU site survey that the basis of sponsorship was changing.
>
> I don't know where this new direction has come from, but I gather the
> proposal now is that we have €1,500 partial track sponsorships (potentially
> many per track), €6,000 exclusive track sponsorships (with no explanation
> as to how conflict between exclusives and partials are resolved) and €8,000
> events.
>
> If there's a real possibility of getting events sponsored then it would
> relieve the conference budget of a major burden, so it seems sensible to
> add them, but the track sponsorships may not fly as they are. The reason
> for this is that the different tracks are of different lengths and with
> different average attendances, so charging the same to sponsor a 100-person
> 1-day track as a 200-person 2-day seems illogical.
>
> To remove that stigma (or at least to minimize the perceived iniquities it
> imposes) I would therefore propose that we offer sponsorships as follows:
>
> 1. Conference sponsorship: €1,500
>
>    Exposure throughout the public spaces, and signage outside sessions.
>
> 2. Track sponsorship: €500
>
>    Exposure inside the session rooms for a particular audience.
>
>    An organization can increase its exposure by sponsoring multiple
>    tracks. It is permitted to sponsor all tracks.
>
>    Small companies with specialist audiences can sponsor a track without
>    taking out a wasteful conference sponsorship, meaning a targeted
> audience
>    at an economically efficient cost.
>
>    Big track, small track, no difference.
>
> 3. Event sponsorship: €4,000 and up
>
>    Allows a sponsor to promote awareness through social events, which
>    will by default be receptions, but if we can find a volunteer with flair
>    they might be much more.
>
> I'd like some feedback. Remember, if you aren't from the commercial world,
> the need to present things *simply*. The ASF knows a large number of
> well-disposed organizations with adequate budget for sponsorship, but being
> able to communicate how the scheme works in an "elevator pitch" is
> important. Make it simple to understand, make it simple to order, and be
> friendly and helpful in dealing with sponsors. Oh, and make them
> comfortable at the event!
>
> One further point:
>
> In investigating the relative "sponsorship weights" of the tracks I made
> the following calculations:
>
> Sponsorship Weighting   People  Days    Person-Days
> ApachEE 11%             200     1       200
> Modular Java Applications       6%              100     1       100
> Open Office (1) 11%             100     2       200
> Open Office (2) 11%             100     2       200
> Web infrastructure      17%             100     3       300
> Camel in Action, Common problems, solutions and best practices  6%
>      100     1       100
> Cloud   11%             100     2       200
> Linked Data     1%              25      1       25
> Big Data        22%             200     2       400
> Encore! The best bits, revisited        3%              100     0.5     50
> Apache Daily    0%                              0
> NoSQL Database (1)      0%              100             0
> NoSQL Database (2)      0%              100             0
> Lucene, SOLR and Friends (1)    11%             100     2       200
> Lucene, SOLR and Friends (2)    11%             100     2       200
> OFBiz - The not so obvious Apache project       0%              100
>       0
> 600 * 3 days                    1800            2175
>
> I believe that in round terms we have space for 600 people that can be
> split into modules of 100-, 200- or 300-delegate chunks. Even assuming that
> room reconfiguration offered no logistical problems (these operations
> usually take time, and must occur during breaks). Even before new tracks
> are added, and without some tracks yet providing input about space
> requirements (who have therefore been allocated zero in this scheme) it is
> obvious that we would be overcommitted in the space we have available.
>
> I would be very interested in hearing from the track chairs how they feel
> this issue might amicably be resolved.
>
> But even more urgent is agreeing on a sponsorship scheme. So please give
> that priority in discussions.
>
> regards
>  Steve
>
> --
> Steve Holden steve@holdenweb.com,  Holden Web, LLC http://holdenweb.com/
> Python classes (and much more) through the web http://oreillyschool.com/
> Conferences and technical event management at http://theopenbastion.com/
> Next:           DjangoCon US Sep 6-8, Washington DC http://djangocon.us/
>
>
>
>


-- 
Ross Gardler (@rgardler)
Programme Leader (Open Development)
OpenDirective http://opendirective.com

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