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From Matthias Boehm <mboe...@googlemail.com>
Subject Re: [VOTE] SystemML New Logo Ideas
Date Fri, 21 Oct 2016 19:27:29 GMT
ha, that's interesting - thanks for the pointer Deron, I wasn't 
expecting this at all. Somehow my eyes always ignored this.

Regards,
Matthias

On 10/21/2016 9:22 PM, Deron Eriksson wrote:
> I think they all look fantastic. My untrained eye likes the features of 3
> and 4 but I completely defer to the judgements of others here since I have
> no training in design and the multitude of considerations involved such as
> scalability.
>
> I believe the logo trademark is an official requirement of the ASF (
> http://www.apache.org/foundation/marks/pmcs.html#graphics), although I
> don't know how strict this is.
>
> Deron
>
>
> On Fri, Oct 21, 2016 at 12:15 PM, Matthias Boehm <mboehm7@googlemail.com>
> wrote:
>
>> Thanks for these proposals. For all the options, I'd prefer to remove the
>> TM - it's just a little odd for an open source project with no intentions
>> to register a trademark. I know, the new Spark logo has it too but it's
>> probably a different context, especially since there are discussions to add
>> SPARC support in Spark 2.1 ;-)
>>
>> Regards,
>> Matthias
>>
>>
>> On 10/21/2016 8:47 PM, Dexter Lesaca wrote:
>>
>>> +1 for 1
>>>
>>> On Fri, Oct 21, 2016 at 11:44 AM Jeremy Anderson <
>>> jeremy@objectadjective.com>
>>> wrote:
>>>
>>> +1 on option 1 as well.
>>>>
>>>> For the 4 options, I think it's important that full logo with name and
>>>> mark, scales well. I'm concerned detail will get lost with the other 3,
>>>> at
>>>> small sizes. I would love to use all of the simple and isometric
>>>> versions.
>>>> They make a great family.
>>>>
>>>> ...........................
>>>>
>>>> Jeremy Anderson
>>>> https://twitter.com/ObjectAdjective
>>>> http://www.linkedin.com/in/objectadjective
>>>>
>>>> On 21 October 2016 at 11:27, Frederick R Reiss <frreiss@us.ibm.com>
>>>> wrote:
>>>>
>>>> These are awesome! I'm more a fan of option #4 myself.
>>>>>
>>>>> Fred
>>>>>
>>>>> [image: Inactive hide details for Renee Mascarinas ---10/21/2016
>>>>> 11:19:01
>>>>> AM---love these!!! thank you so much! +1 on option 1 because]Renee
>>>>> Mascarinas ---10/21/2016 11:19:01 AM---love these!!! thank you so much!
>>>>>
>>>> +1
>>>>
>>>>> on option 1 because it's both minimalistic and fun!
>>>>>
>>>>> From: Renee Mascarinas <renee.uxdesign@gmail.com>
>>>>> To: dev@systemml.incubator.apache.org
>>>>> Date: 10/21/2016 11:19 AM
>>>>> Subject: Re: [VOTE] SystemML New Logo Ideas
>>>>> ------------------------------
>>>>>
>>>>>
>>>>>
>>>>> love these!!! thank you so much!
>>>>>
>>>>> +1 on option 1 because it's both minimalistic and fun!
>>>>>
>>>>> On Fri, Oct 21, 2016 at 10:50 AM, Rose Peng <rosypenguin@gmail.com>
>>>>>
>>>> wrote:
>>>>
>>>>>
>>>>> imgur: http://i.imgur.com/iuvOIDB.png
>>>>>> google drive:
>>>>>> https://drive.google.com/file/d/0B70RXaqBkBoydnlZQUF3N3NUa2c/
>>>>>> view?usp=sharing
>>>>>> <https://drive.google.com/file/d/0B70RXaqBkBoydnlZQUF3N3NUa2c/
>>>>>> view?usp=sharing>
>>>>>>
>>>>>> Hopefully one of these work.
>>>>>>
>>>>>> Thanks,
>>>>>> Rose
>>>>>>
>>>>>> On Thu, Oct 20, 2016 at 8:41 PM, Felix Schüler <fschueler@posteo.de>
>>>>>> wrote:
>>>>>>
>>>>>> Hi Rose,
>>>>>>>
>>>>>>> I believe the attachment was removed - probably because of size
>>>>>>> limitations. Could you upload it somewhere else and share the
link?
>>>>>>>
>>>>>>> Felix
>>>>>>>
>>>>>>> On 20.10.2016 20:02, Rose Peng wrote:
>>>>>>>
>>>>>>>> Hi everyone,
>>>>>>>>
>>>>>>>> The design team has explored a few logo concepts, and we
would love
>>>>>>>>
>>>>>>> to
>>>>>
>>>>>> see which ideas you like the most! We're looking for a logo that
>>>>>>>>
>>>>>>> conveys
>>>>>>
>>>>>>> optimization, and we came up with a robot. The smile is inspired
>>>>>>>>
>>>>>>> by a
>>>>
>>>>> matrix bracket to bring to mind the mathematical background of
>>>>>>>>
>>>>>>> SystemML.
>>>>>>
>>>>>>>
>>>>>>>> In the attached image, we have two main types of logo explorations.
>>>>>>>>
>>>>>>> One
>>>>>
>>>>>> is a simple forward-facing robot and the other is an isometric
>>>>>>>> interpretation. Below that we pulled out a few to show how
they
>>>>>>>>
>>>>>>> would
>>>>
>>>>> look as logos besides the words "Apache SystemML".
>>>>>>>>
>>>>>>>> Ultimately, we want the robot to have interchangeable parts
to
>>>>>>>> communicate the customizability of algorithms that SystemML
>>>>>>>>
>>>>>>> provides,
>>>>
>>>>> so
>>>>>>
>>>>>>> whatever logo ends up being chosen it could still have several
>>>>>>>>
>>>>>>> variations.
>>>>>>>
>>>>>>>>
>>>>>>>> Personally, we like concept #1 for the minimal look, but
we'd love
>>>>>>>>
>>>>>>> to
>>>>
>>>>> hear your thoughts. Feel free to mix and match or make other
>>>>>>>>
>>>>>>> suggestions
>>>>>>
>>>>>>> that we can take into consideration.
>>>>>>>>
>>>>>>>> Thanks!
>>>>>>>>
>>>>>>>> ----------------------------------------
>>>>>>>> *Rose Peng*
>>>>>>>> MS HCI 2015 - Georgia Institute of Technology
>>>>>>>> (www.rosepeng.com <http://www.rosepeng.com/>)
>>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>
>>>>>>
>>>>>> --
>>>>>> ----------------------------------------
>>>>>> *Rose Peng*
>>>>>> MS HCI 2015 - Georgia Institute of Technology
>>>>>> (www.rosepeng.com)
>>>>>>
>>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>
>>>
>

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