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From Ken McWilliams <ken.mcwilli...@gmail.com>
Subject Re: New logo
Date Wed, 12 Mar 2014 21:25:17 GMT
The black on white, and white on black (upper left, and upper right) of the
last link look really great. Hands down my favorite.


On Tue, Mar 11, 2014 at 5:10 AM, Lukasz Lenart <lukaszlenart@apache.org>wrote:

> B/W version
> https://copy.com/NfEV1rIUDMYf
>
> She started work on new webpage layout - there will be two new
> templates - one for landing page and one common used for other pages.
>
> 2014-03-10 17:23 GMT+01:00 info@flyingfischer.ch <info@flyingfischer.ch>:
> > I think version two, included the font used there, is nice.
> >
> > Version three works too, but is a little bit thick and heavy on the
> > typography side.
> >
> > Version one may work too, if you incorporate the font in the whole
> layout,
> > but hit me if I am wrong: no use to choose a nice font for web layout if
> the
> > client has not installed it locally.
> >
> > I personally prefer a more reduced and serif free font. But this really
> is a
> > matter of taste.
> >
> > Great work! Thanks! Whatever you choose or will be chosen.
> >
> > Markus
> >
> > Am 10.03.2014 11:30, schrieb Lukasz Lenart:
> >>
> >> My favourites are two and three but I think we can have few versions
> >> each with different colors. What about fonts? I would like to push
> >> this further and start working on web-side layout :-)
> >>
> >> 2014-03-07 18:09 GMT+01:00 Chris Pratt <thechrispratt@gmail.com>:
> >>>
> >>> I like the third from the top the best.  It has the best contrast
> between
> >>> the light and dark blues.
> >>>    (*Chris*)
> >>>
> >>>
> >>> On Fri, Mar 7, 2014 at 6:53 AM, Lukasz Lenart
> >>> <lukaszlenart@apache.org>wrote:
> >>>
> >>>> New colors https://copy.com/mewPAFa0GuQo and designer's answer:
> >>>>
> >>>> Several blue variants to be considered. As well as several fonts.
> >>>>
> >>>> I do not agree about the font - I like it very much, it is modern -
> >>>> not all serifs are outdated.
> >>>>
> >>>> The font is called Aleo, you can read some here
> >>>> http://fontfabric.com/aleo-free-font/
> >>>>
> >>>> 2014-03-07 15:29 GMT+01:00 Andrew Carr <andrewlanecarr@gmail.com>:
> >>>>>
> >>>>> I have a tattoo already.
> >>>>>
> >>>>>
> >>>>> On Fri, Mar 7, 2014 at 6:49 AM, Matthew Panetta <
> matthew@panetta.id.au
> >>>>> wrote:
> >>>>>
> >>>>>>
> >>>>>> On 7 Mar 2014, at 10:46 pm, Dave Newton <davelnewton@gmail.com>
> wrote:
> >>>>>>
> >>>>>>> Honestly, if it comes down to it, I'm willing to throw some
money
> at
> >>>>>>> 99designs to get it done right.
> >>>>>>>
> >>>>>>> Another issue I had was the really thin whitespace lines
in the
> logo;
> >>>>>>
> >>>>>> that
> >>>>>>>
> >>>>>>> can make some printing a bit trickier.
> >>>>>>>
> >>>>>>> Because we all want t-shirts and tattoos, right?
> >>>>>>>
> >>>>>>> Right?
> >>>>>>>
> >>>>>>> Anyone?
> >>>>>>
> >>>>>>
> >>>>>> Sure, why not.
> >>>>>>
> >>>>>>>
> >>>>>>>
> >>>>>>>
> >>>>>>> On Fri, Mar 7, 2014 at 6:42 AM, info@flyingfischer.ch <
> >>>>>>
> >>>>>> info@flyingfischer.ch
> >>>>>>>>
> >>>>>>>> wrote:
> >>>>>>>
> >>>>>>>
> >>>>>>>> Voltaire and Oswald seem to be condensed fonts, while
Alegreya
> Sans
> >>>>
> >>>> SC
> >>>>>>
> >>>>>> and
> >>>>>>>>
> >>>>>>>> Alef and others aren't.
> >>>>>>>>
> >>>>>>>> I always feel typography is a very difficult job and
needs to be
> >>>>
> >>>> seen in
> >>>>>>>>
> >>>>>>>> the given case.
> >>>>>>>>
> >>>>>>>> Maybe the graphic guy could make some suggestions, choosing
the
> >>>>>>>> appropriate kind of font for the situation?
> >>>>>>>>
> >>>>>>>> Markus
> >>>>>>>>
> >>>>>>>> Am 07.03.2014 12:08, schrieb Matthew Panetta:
> >>>>>>>>
> >>>>>>>>> I like Roboto and Inconsolata.  Also found Voltaire
and Oswald.
> >>>>>>>>>
> >>>>>>>>> https://www.google.com/fonts#ReviewPlace:refine/Collection:
> >>>>>>>>>
> >>>> Alegreya+Sans+SC|Viga|Audiowide|Carrois+Gothic+SC|Alef|Roboto|Nobile|
> >>>>>>>>>
> >>>>>>>>> Inconsolata|Voltaire|Oswald<
> >>>>>>
> >>>>>>
> >>>>
> >>>>
> https://www.google.com/fonts#ReviewPlace:refine/Collection:Alegreya+Sans+SC%7CViga%7CAudiowide%7CCarrois+Gothic+SC%7CAlef%7CRoboto%7CNobile%7CInconsolata%7CVoltaire%7COswald
> >>>>>>>
> >>>>>>>
> >>>>>>>>>
> >>>>>>>>> On 7 Mar 2014, at 6:05 pm, Lukasz Lenart <
> lukaszlenart@apache.org>
> >>>>>>
> >>>>>> wrote:
> >>>>>>>>>
> >>>>>>>>>
> >>>>>>>>> Maybe some of these
> >>>>>>>>>>
> >>>>>>>>>>
> >>>>>>>>>> https://www.google.com/fonts#ReviewPlace:refine/Collection:
> >>>>>>>>>> Alegreya+Sans+SC|Flamenco|Cambo|Esteban|Audiowide|
> >>>>>>>>>>
> >>>>>>
> >>>>
> >>>>
> Carrois+Gothic+SC|Alef|Prosto+One|Varela+Round|Roboto|Nobile|Inconsolata<
> >>>>>>
> >>>>>>
> >>>>
> >>>>
> https://www.google.com/fonts#ReviewPlace:refine/Collection:Alegreya+Sans+SC%7CFlamenco%7CCambo%7CEsteban%7CAudiowide%7CCarrois+Gothic+SC%7CAlef%7CProsto+One%7CVarela+Round%7CRoboto%7CNobile%7CInconsolata
> >>>>>>>
> >>>>>>>
> >>>>>>>>>>
> >>>>>>>>>> 2014-03-07 7:47 GMT+01:00 Matthew Panetta <
> matthew@panetta.id.au>:
> >>>>>>>>>>
> >>>>>>>>>>> My thoughts exactly. Needs a different font.
> >>>>>>>>>>> On 07/03/2014 5:41 pm, "info@flyingfischer.ch"
<
> >>>>>>
> >>>>>> info@flyingfischer.ch>
> >>>>>>>>>>>
> >>>>>>>>>>> wrote:
> >>>>>>>>>>>
> >>>>>>>>>>> The Logo looks nice. Has a slight reference
to the art work of
> >>>>
> >>>> M.C.
> >>>>>>>>>>>>
> >>>>>>>>>>>> Escher. Great work.
> >>>>>>>>>>>>
> >>>>>>>>>>>> Blue is always nice ;-)
> >>>>>>>>>>>>
> >>>>>>>>>>>> The typography however gives the whole
logo a not too modern
> >>>>
> >>>> touch,
> >>>>>>>>>>>>
> >>>>>>>>>>>> because it uses letters with serifs.
I wonder if this will
> match
> >>>>>>
> >>>>>> nicely
> >>>>>>>>>>>>
> >>>>>>>>>>>> with the serif free home page of struts
2?
> >>>>>>>>>>>>
> >>>>>>>>>>>> Best regards
> >>>>>>>>>>>> Markus Fischer
> >>>>>>>>>>>>
> >>>>>>>>>>>> Am 07.03.2014 06:50, schrieb Lukasz
Lenart:
> >>>>>>>>>>>>
> >>>>>>>>>>>> Link if attachment is missing
> >>>>>>>>>>>>>
> >>>>>>>>>>>>> https://copy.com/MXrnIYz8KajY
> >>>>>>>>>>>>>
> >>>>>>>>>>>>> 2014-03-07 0:01 GMT+01:00 Chris
Pratt <
> thechrispratt@gmail.com
> >>>>>
> >>>>> :
> >>>>>>>>>>>>>
> >>>>>>>>>>>>>
> >>>>>>>>>>>>> I must have missed it, I don't see
anything??
> >>>>>>>>>>>>>>
> >>>>>>>>>>>>>>    (*Chris*)
> >>>>>>>>>>>>>>
> >>>>>>>>>>>>>>
> >>>>>>>>>>>>>> On Thu, Mar 6, 2014 at 2:00
PM, Lukasz Lenart <
> >>>>>>>>>>>>>> lukaszlenart@apache.org>
> >>>>>>>>>>>>>> wrote:
> >>>>>>>>>>>>>>
> >>>>>>>>>>>>>> Work continues, 3rd version
of logo, wdyt? I think dark-blue
> >>>>>>
> >>>>>> version
> >>>>>>>>>>>>>>
> >>>>>>>>>>>>>>
> >>>>>>>>>>>>>>> would be also nice.
> >>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>> 2013-11-26 8:59 GMT+01:00
Lukasz Lenart <
> >>>>
> >>>> lukaszlenart@apache.org
> >>>>>>>
> >>>>>>> :
> >>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>> I have passed your comment
to designer - anyway we have
> time
> >>>>
> >>>> and
> >>>>>>
> >>>>>> we
> >>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>> can always start over
when the first logo won't be good
> >>>>
> >>>> enough
> >>>>>>
> >>>>>> ;-)
> >>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>> Reagrds
> >>>>>>>>>>>>>>>> --
> >>>>>>>>>>>>>>>> Ɓukasz
> >>>>>>>>>>>>>>>> + 48 606 323 122 http://www.lenart.org.pl/
> >>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>> 2013/11/24 Rene Gielen
<rene.gielen@gmail.com>:
> >>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>> Am 20.11.13 14:52, schrieb
Christian Grobmeier:
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> On 12 Nov 2013,
at 16:51, Lukasz Lenart wrote:
> >>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>> 2013/11/12 Cameron
Morris <cmorris@part.net>:
> >>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>> I love the
look of steampunk and rickety old bridges,
> but
> >>>>
> >>>> I
> >>>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>>> think
> >>>>>>>>>>>>>>>>>>>> it
> >>>>>>>>>>>>>>>>>>>> sends
> >>>>>>>>>>>>>>>>>>>> the
wrong message for a project fighting the
> perception
> >>>>
> >>>> of
> >>>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>>> being
> >>>>>>>>>>>>>>>>>>>> old
> >>>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>>> and
> >>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>> legacy.  I'd say the more
modern looking the better.
> >>>>>>>>>>>>>>> However,
> >>>>>>
> >>>>>> some
> >>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> of the
> >>>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>>> more
modern bridges look so space age it might be hard
> >>>>>>>>>>>>>>>>>>>> to
> >>>>>>
> >>>>>> tell
> >>>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>>> that
> >>>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>>> they
> >>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>> are bridges if they are
made into a small icon.  Perhaps
> some
> >>>>
> >>>> of
> >>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>>> these
> >>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>> might spark an idea: http://www.flickr.com/search/?
> >>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>> q=modern%20bridge
> >>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>> Hmm... you
know everything new someday will be old
> anyway
> >>>>
> >>>> ;-)
> >>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>> I'd
> >>>>>>>>>>>>>>>>>>> rather say
let's focus on having cool logo and not the
> >>>>>>
> >>>>>> message
> >>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>> it
> >>>>>>>>>>>>>>>>>>> sends ;-)
> >>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>> +1 on the cool
logo NOW instead of wasting more time.
> >>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>> Its always funny
with us devs. We have a crap logo for
> >>>>
> >>>> years.
> >>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>> Somebody shows
up and contributes a fantastic logo
> >>>>
> >>>> (compared
> >>>>>>
> >>>>>> to
> >>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>> the
> >>>>>>>>>>>>>>>>>> other one).
> >>>>>>>>>>>>>>>>>> Suddenly all
devs become designers and social media
> >>>>>>>>>>>>>>>>>> communicators.
> >>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> You are right with
our out-of-style old logo, and that
> >>>>
> >>>> things
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> should
> >>>>>>>>>>>>>>>>> change here. But
why exactly are we in such a hurry?
> Going
> >>>>
> >>>> too
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> long
> >>>>>>>>>>>>>>>>> with
> >>>>>>>>>>>>>>>>> an old logo does
not mean that a new logo should replace
> >>>>>>>>>>>>>>>>> the
> >>>>>>
> >>>>>> old
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> one
> >>>>>>>>>>>>>>>>> as
> >>>>>>>>>>>>>>>>> soon as it is just
"better". IMHO we would want to
> replace
> >>>>
> >>>> it
> >>>>>>
> >>>>>> with
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> something that satisfies
us for years. It should be cool
> >>>>>>>>>>>>>>>>> and
> >>>>>>>>>>>>>>>>> catchy
> >>>>>>>>>>>>>>>>> now
> >>>>>>>>>>>>>>>>> and in five years.
"Fantastic compared to the other one"
> is
> >>>>
> >>>> IMO
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> not
> >>>>>>>>>>>>>>>>> enough. Do we want
old-time users to be surprised to find
> >>>>>>
> >>>>>> better
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> logo
> >>>>>>>>>>>>>>>>> now, or do we want
anyone stumbling over our site or a
> >>>>>>>>>>>>>>>>> Zeroturnaround
> >>>>>>>>>>>>>>>>> web frameworks survey
to think "hey man, nice logo!"?
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> I'm not a social
media designer, and for that reason I
> need
> >>>>
> >>>> to
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> interact
> >>>>>>>>>>>>>>>>> with a designer.
I need inspiration and suggestions to
> >>>>>>
> >>>>>> formulate
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> in
> >>>>>>>>>>>>>>>>> turn
> >>>>>>>>>>>>>>>>> which directions
to go for the next iteration. Since I'm
> >>>>
> >>>> not a
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> designer,
> >>>>>>>>>>>>>>>>> I'm for sure too
lame with my own cool logo proposal.
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> Over all the years
I was involved with design tasks, I've
> >>>>
> >>>> seen
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> design
> >>>>>>>>>>>>>>>>> emerge after some
iterations in a process similar to
> what I
> >>>>>>>>>>>>>>>>> outlined
> >>>>>>>>>>>>>>>>> above. I have never
ever experienced being given a first
> >>>>>>
> >>>>>> proposal
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> that
> >>>>>>>>>>>>>>>>> makes it directly
to production.
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> Personally I am
super-happy that we have such a great
> >>>>
> >>>> proposal.
> >>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>> And if we don't
have another option (one of us devs IS a
> >>>>>>>>>>>>>>>>>> designer AND
> >>>>>>>>>>>>>>>>>> does some work)
> >>>>>>>>>>>>>>>>>> we should definitely
consider it.
> >>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>> I'm super happy
with the work being done, and I like
> some
> >>>>
> >>>> of
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> the ideas
> >>>>>>>>>>>>>>>>> incorporated in
the first proposals. I like the fact that
> >>>>>>
> >>>>>> someone
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> steps
> >>>>>>>>>>>>>>>>> up and is kind enough
to donate work and creativity, and
> I
> >>>>
> >>>> am
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> super
> >>>>>>>>>>>>>>>>> thankful for that
- and, to be honest, it makes me bit
> shy
> >>>>
> >>>> to
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> provide
> >>>>>>>>>>>>>>>>> too much criticism,
especially since it is not my
> >>>>>>>>>>>>>>>>> profession
> >>>>>>
> >>>>>> the
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> actual
> >>>>>>>>>>>>>>>>> work is all about.
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> I went back and
forth many times the last two weeks to
> >>>>>>>>>>>>>>>>> think
> >>>>>>
> >>>>>> and
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> re-think if I like
the logo, how it might be seen, and
> what
> >>>>>>
> >>>>>> well
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> founded
> >>>>>>>>>>>>>>>>> criticism I could
give. In my review I tried to both
> >>>>>>
> >>>>>> incorporate
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> what
> >>>>>>>>>>>>>>>>> I
> >>>>>>>>>>>>>>>>> as a non-professional
know about design, as well as what
> I
> >>>>
> >>>> as a
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> "professional design
recipient" (read: consumer) feel
> when
> >>>>>>>>>>>>>>>>> I
> >>>>>>
> >>>>>> see
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> the
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> logo.
> >>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>> Some of my thoughts:
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> Most common to me
seems a combination of a dedicated logo
> >>>>
> >>>> icon
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> with a
> >>>>>>>>>>>>>>>>> clean writing for
the brand, or just an elaborate writing
> >>>>>>
> >>>>>> without
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> logo
> >>>>>>>>>>>>>>>>> icon. From time
to time you see some font gimmickry to
> make
> >>>>
> >>>> a
> >>>>>>
> >>>>>> pure
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> writing recognizable.
But I have failed so far to come up
> >>>>
> >>>> with
> >>>>>>
> >>>>>> a
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> example
> >>>>>>>>>>>>>>>>> for a iconified
design building a writing and a font
> >>>>>>>>>>>>>>>>> design.
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> Have a look at those
two sites (scroll to bottom on both)
> >>>>>>>>>>>>>>>>> http://devoxx.be/#/sponsors
> >>>>>>>>>>>>>>>>> http://www.gopivotal.com/
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> There a good bunch
of logos, both of companies and open
> >>>>
> >>>> source
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> projects,
> >>>>>>>>>>>>>>>>> that look cool,
clean and modern, yet timeless.
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> If you want to follow
newest hipster logo trends,
> >>>>>>>>>>>>>>>>> http://gruntjs.com/
> >>>>>>>>>>>>>>>>> might be a source
for inspiration. Nevertheless, this
> seems
> >>>>
> >>>> to
> >>>>>>
> >>>>>> be
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> not
> >>>>>>>>>>>>>>>>> so
> >>>>>>>>>>>>>>>>> much on the timeless
side...
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> That said and reviewed
many times during last week, I'm
> >>>>
> >>>> more in
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> favor
> >>>>>>>>>>>>>>>>> for the combination
of an icon symbol combined with with
> a
> >>>>>>
> >>>>>> clean
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> and
> >>>>>>>>>>>>>>>>> modern typographic
font for the brand name Struts.
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> Stepping back a
bit when viewing the proposed designs,
> what
> >>>>>>>>>>>>>>>>> strikes me
> >>>>>>>>>>>>>>>>> most is that iconified
graphic elements are used to
> >>>>
> >>>> construct a
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> font.
> >>>>>>>>>>>>>>>>> How does this font
look like? It does not seem to follow
> >>>>
> >>>> all of
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> the
> >>>>>>>>>>>>>>>>> well
> >>>>>>>>>>>>>>>>> established rules
for font design. If you color it
> >>>>
> >>>> completely
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> black
> >>>>>>>>>>>>>>>>> from
> >>>>>>>>>>>>>>>>> the outline and
reduce it to the font shape, it does not
> >>>>
> >>>> look
> >>>>>>
> >>>>>> like
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> very
> >>>>>>>>>>>>>>>>> "clean" typography,
even a bit clunky. But besides (or
> even
> >>>>>>
> >>>>>> more
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> than?)
> >>>>>>>>>>>>>>>>> graphical details
and tasteful colouring, the shape makes
> >>>>
> >>>> the
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> first
> >>>>>>>>>>>>>>>>> impression to a
viewer. I doubt that it is a good idea to
> >>>>
> >>>> bind
> >>>>>>
> >>>>>> the
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> font
> >>>>>>>>>>>>>>>>> shape of a writing
to iconified graphics as building
> >>>>
> >>>> blocks, as
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> this
> >>>>>>>>>>>>>>>>> limits how elaborate
the typographic shape itself will
> look
> >>>>>>
> >>>>>> like.
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> Designing a font
is a science by itself, you can find
> tons
> >>>>
> >>>> of
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> information on the
web. Just for some reading giving an
> >>>>>>>>>>>>>>>>> impression:
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> http://designshack.net/articles/typography/8-rules-
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>> for-creating-effective-typography/
> >>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>> As for me, this breaks
down to: I have tried to like it,
> but
> >>>>
> >>>> -
> >>>>>>
> >>>>>> as
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> proposed so far
- I don't. This is my honest personal
> view.
> >>>>>>
> >>>>>> And I
> >>>>>>>>>>>>>>>>>
> >>>>>>>>>>>>>>>>> also
>
> ---------------------------------------------------------------------
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