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From Lukasz Lenart <lukaszlen...@apache.org>
Subject Re: New logo
Date Thu, 13 Mar 2014 06:37:20 GMT
Ok, she is going to work on web page now based on dark blue version (3rd).

2014-03-12 22:25 GMT+01:00 Ken McWilliams <ken.mcwilliams@gmail.com>:
> The black on white, and white on black (upper left, and upper right) of the
> last link look really great. Hands down my favorite.
>
>
> On Tue, Mar 11, 2014 at 5:10 AM, Lukasz Lenart <lukaszlenart@apache.org>wrote:
>
>> B/W version
>> https://copy.com/NfEV1rIUDMYf
>>
>> She started work on new webpage layout - there will be two new
>> templates - one for landing page and one common used for other pages.
>>
>> 2014-03-10 17:23 GMT+01:00 info@flyingfischer.ch <info@flyingfischer.ch>:
>> > I think version two, included the font used there, is nice.
>> >
>> > Version three works too, but is a little bit thick and heavy on the
>> > typography side.
>> >
>> > Version one may work too, if you incorporate the font in the whole
>> layout,
>> > but hit me if I am wrong: no use to choose a nice font for web layout if
>> the
>> > client has not installed it locally.
>> >
>> > I personally prefer a more reduced and serif free font. But this really
>> is a
>> > matter of taste.
>> >
>> > Great work! Thanks! Whatever you choose or will be chosen.
>> >
>> > Markus
>> >
>> > Am 10.03.2014 11:30, schrieb Lukasz Lenart:
>> >>
>> >> My favourites are two and three but I think we can have few versions
>> >> each with different colors. What about fonts? I would like to push
>> >> this further and start working on web-side layout :-)
>> >>
>> >> 2014-03-07 18:09 GMT+01:00 Chris Pratt <thechrispratt@gmail.com>:
>> >>>
>> >>> I like the third from the top the best.  It has the best contrast
>> between
>> >>> the light and dark blues.
>> >>>    (*Chris*)
>> >>>
>> >>>
>> >>> On Fri, Mar 7, 2014 at 6:53 AM, Lukasz Lenart
>> >>> <lukaszlenart@apache.org>wrote:
>> >>>
>> >>>> New colors https://copy.com/mewPAFa0GuQo and designer's answer:
>> >>>>
>> >>>> Several blue variants to be considered. As well as several fonts.
>> >>>>
>> >>>> I do not agree about the font - I like it very much, it is modern
-
>> >>>> not all serifs are outdated.
>> >>>>
>> >>>> The font is called Aleo, you can read some here
>> >>>> http://fontfabric.com/aleo-free-font/
>> >>>>
>> >>>> 2014-03-07 15:29 GMT+01:00 Andrew Carr <andrewlanecarr@gmail.com>:
>> >>>>>
>> >>>>> I have a tattoo already.
>> >>>>>
>> >>>>>
>> >>>>> On Fri, Mar 7, 2014 at 6:49 AM, Matthew Panetta <
>> matthew@panetta.id.au
>> >>>>> wrote:
>> >>>>>
>> >>>>>>
>> >>>>>> On 7 Mar 2014, at 10:46 pm, Dave Newton <davelnewton@gmail.com>
>> wrote:
>> >>>>>>
>> >>>>>>> Honestly, if it comes down to it, I'm willing to throw
some money
>> at
>> >>>>>>> 99designs to get it done right.
>> >>>>>>>
>> >>>>>>> Another issue I had was the really thin whitespace lines
in the
>> logo;
>> >>>>>>
>> >>>>>> that
>> >>>>>>>
>> >>>>>>> can make some printing a bit trickier.
>> >>>>>>>
>> >>>>>>> Because we all want t-shirts and tattoos, right?
>> >>>>>>>
>> >>>>>>> Right?
>> >>>>>>>
>> >>>>>>> Anyone?
>> >>>>>>
>> >>>>>>
>> >>>>>> Sure, why not.
>> >>>>>>
>> >>>>>>>
>> >>>>>>>
>> >>>>>>>
>> >>>>>>> On Fri, Mar 7, 2014 at 6:42 AM, info@flyingfischer.ch
<
>> >>>>>>
>> >>>>>> info@flyingfischer.ch
>> >>>>>>>>
>> >>>>>>>> wrote:
>> >>>>>>>
>> >>>>>>>
>> >>>>>>>> Voltaire and Oswald seem to be condensed fonts,
while Alegreya
>> Sans
>> >>>>
>> >>>> SC
>> >>>>>>
>> >>>>>> and
>> >>>>>>>>
>> >>>>>>>> Alef and others aren't.
>> >>>>>>>>
>> >>>>>>>> I always feel typography is a very difficult job
and needs to be
>> >>>>
>> >>>> seen in
>> >>>>>>>>
>> >>>>>>>> the given case.
>> >>>>>>>>
>> >>>>>>>> Maybe the graphic guy could make some suggestions,
choosing the
>> >>>>>>>> appropriate kind of font for the situation?
>> >>>>>>>>
>> >>>>>>>> Markus
>> >>>>>>>>
>> >>>>>>>> Am 07.03.2014 12:08, schrieb Matthew Panetta:
>> >>>>>>>>
>> >>>>>>>>> I like Roboto and Inconsolata.  Also found Voltaire
and Oswald.
>> >>>>>>>>>
>> >>>>>>>>> https://www.google.com/fonts#ReviewPlace:refine/Collection:
>> >>>>>>>>>
>> >>>> Alegreya+Sans+SC|Viga|Audiowide|Carrois+Gothic+SC|Alef|Roboto|Nobile|
>> >>>>>>>>>
>> >>>>>>>>> Inconsolata|Voltaire|Oswald<
>> >>>>>>
>> >>>>>>
>> >>>>
>> >>>>
>> https://www.google.com/fonts#ReviewPlace:refine/Collection:Alegreya+Sans+SC%7CViga%7CAudiowide%7CCarrois+Gothic+SC%7CAlef%7CRoboto%7CNobile%7CInconsolata%7CVoltaire%7COswald
>> >>>>>>>
>> >>>>>>>
>> >>>>>>>>>
>> >>>>>>>>> On 7 Mar 2014, at 6:05 pm, Lukasz Lenart <
>> lukaszlenart@apache.org>
>> >>>>>>
>> >>>>>> wrote:
>> >>>>>>>>>
>> >>>>>>>>>
>> >>>>>>>>> Maybe some of these
>> >>>>>>>>>>
>> >>>>>>>>>>
>> >>>>>>>>>> https://www.google.com/fonts#ReviewPlace:refine/Collection:
>> >>>>>>>>>> Alegreya+Sans+SC|Flamenco|Cambo|Esteban|Audiowide|
>> >>>>>>>>>>
>> >>>>>>
>> >>>>
>> >>>>
>> Carrois+Gothic+SC|Alef|Prosto+One|Varela+Round|Roboto|Nobile|Inconsolata<
>> >>>>>>
>> >>>>>>
>> >>>>
>> >>>>
>> https://www.google.com/fonts#ReviewPlace:refine/Collection:Alegreya+Sans+SC%7CFlamenco%7CCambo%7CEsteban%7CAudiowide%7CCarrois+Gothic+SC%7CAlef%7CProsto+One%7CVarela+Round%7CRoboto%7CNobile%7CInconsolata
>> >>>>>>>
>> >>>>>>>
>> >>>>>>>>>>
>> >>>>>>>>>> 2014-03-07 7:47 GMT+01:00 Matthew Panetta
<
>> matthew@panetta.id.au>:
>> >>>>>>>>>>
>> >>>>>>>>>>> My thoughts exactly. Needs a different
font.
>> >>>>>>>>>>> On 07/03/2014 5:41 pm, "info@flyingfischer.ch"
<
>> >>>>>>
>> >>>>>> info@flyingfischer.ch>
>> >>>>>>>>>>>
>> >>>>>>>>>>> wrote:
>> >>>>>>>>>>>
>> >>>>>>>>>>> The Logo looks nice. Has a slight reference
to the art work of
>> >>>>
>> >>>> M.C.
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> Escher. Great work.
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> Blue is always nice ;-)
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> The typography however gives the
whole logo a not too modern
>> >>>>
>> >>>> touch,
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> because it uses letters with serifs.
I wonder if this will
>> match
>> >>>>>>
>> >>>>>> nicely
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> with the serif free home page of
struts 2?
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> Best regards
>> >>>>>>>>>>>> Markus Fischer
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> Am 07.03.2014 06:50, schrieb Lukasz
Lenart:
>> >>>>>>>>>>>>
>> >>>>>>>>>>>> Link if attachment is missing
>> >>>>>>>>>>>>>
>> >>>>>>>>>>>>> https://copy.com/MXrnIYz8KajY
>> >>>>>>>>>>>>>
>> >>>>>>>>>>>>> 2014-03-07 0:01 GMT+01:00 Chris
Pratt <
>> thechrispratt@gmail.com
>> >>>>>
>> >>>>> :
>> >>>>>>>>>>>>>
>> >>>>>>>>>>>>>
>> >>>>>>>>>>>>> I must have missed it, I don't
see anything??
>> >>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>    (*Chris*)
>> >>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>
>> >>>>>>>>>>>>>> On Thu, Mar 6, 2014 at 2:00
PM, Lukasz Lenart <
>> >>>>>>>>>>>>>> lukaszlenart@apache.org>
>> >>>>>>>>>>>>>> wrote:
>> >>>>>>>>>>>>>>
>> >>>>>>>>>>>>>> Work continues, 3rd version
of logo, wdyt? I think dark-blue
>> >>>>>>
>> >>>>>> version
>> >>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>> would be also nice.
>> >>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>> 2013-11-26 8:59 GMT+01:00
Lukasz Lenart <
>> >>>>
>> >>>> lukaszlenart@apache.org
>> >>>>>>>
>> >>>>>>> :
>> >>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>> I have passed your comment
to designer - anyway we have
>> time
>> >>>>
>> >>>> and
>> >>>>>>
>> >>>>>> we
>> >>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>> can always start
over when the first logo won't be good
>> >>>>
>> >>>> enough
>> >>>>>>
>> >>>>>> ;-)
>> >>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>> Reagrds
>> >>>>>>>>>>>>>>>> --
>> >>>>>>>>>>>>>>>> Ɓukasz
>> >>>>>>>>>>>>>>>> + 48 606 323 122
http://www.lenart.org.pl/
>> >>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>> 2013/11/24 Rene
Gielen <rene.gielen@gmail.com>:
>> >>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>> Am 20.11.13 14:52,
schrieb Christian Grobmeier:
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> On 12 Nov 2013,
at 16:51, Lukasz Lenart wrote:
>> >>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>> 2013/11/12
Cameron Morris <cmorris@part.net>:
>> >>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>> I love
the look of steampunk and rickety old bridges,
>> but
>> >>>>
>> >>>> I
>> >>>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>>>
think
>> >>>>>>>>>>>>>>>>>>>>
it
>> >>>>>>>>>>>>>>>>>>>>
sends
>> >>>>>>>>>>>>>>>>>>>>
the wrong message for a project fighting the
>> perception
>> >>>>
>> >>>> of
>> >>>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>>>
being
>> >>>>>>>>>>>>>>>>>>>>
old
>> >>>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>>>
and
>> >>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>> legacy.  I'd say the
more modern looking the better.
>> >>>>>>>>>>>>>>> However,
>> >>>>>>
>> >>>>>> some
>> >>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> of the
>> >>>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>>>
more modern bridges look so space age it might be hard
>> >>>>>>>>>>>>>>>>>>>>
to
>> >>>>>>
>> >>>>>> tell
>> >>>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>>>
that
>> >>>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>>>
they
>> >>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>> are bridges if they
are made into a small icon.  Perhaps
>> some
>> >>>>
>> >>>> of
>> >>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>>>
these
>> >>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>> might spark an idea:
http://www.flickr.com/search/?
>> >>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>> q=modern%20bridge
>> >>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>> Hmm...
you know everything new someday will be old
>> anyway
>> >>>>
>> >>>> ;-)
>> >>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>> I'd
>> >>>>>>>>>>>>>>>>>>> rather
say let's focus on having cool logo and not the
>> >>>>>>
>> >>>>>> message
>> >>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>> it
>> >>>>>>>>>>>>>>>>>>> sends
;-)
>> >>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>> +1 on the
cool logo NOW instead of wasting more time.
>> >>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>> Its always
funny with us devs. We have a crap logo for
>> >>>>
>> >>>> years.
>> >>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>> Somebody
shows up and contributes a fantastic logo
>> >>>>
>> >>>> (compared
>> >>>>>>
>> >>>>>> to
>> >>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>> the
>> >>>>>>>>>>>>>>>>>> other one).
>> >>>>>>>>>>>>>>>>>> Suddenly
all devs become designers and social media
>> >>>>>>>>>>>>>>>>>> communicators.
>> >>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> You are right
with our out-of-style old logo, and that
>> >>>>
>> >>>> things
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> should
>> >>>>>>>>>>>>>>>>> change here.
But why exactly are we in such a hurry?
>> Going
>> >>>>
>> >>>> too
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> long
>> >>>>>>>>>>>>>>>>> with
>> >>>>>>>>>>>>>>>>> an old logo
does not mean that a new logo should replace
>> >>>>>>>>>>>>>>>>> the
>> >>>>>>
>> >>>>>> old
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> one
>> >>>>>>>>>>>>>>>>> as
>> >>>>>>>>>>>>>>>>> soon as it is
just "better". IMHO we would want to
>> replace
>> >>>>
>> >>>> it
>> >>>>>>
>> >>>>>> with
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> something that
satisfies us for years. It should be cool
>> >>>>>>>>>>>>>>>>> and
>> >>>>>>>>>>>>>>>>> catchy
>> >>>>>>>>>>>>>>>>> now
>> >>>>>>>>>>>>>>>>> and in five
years. "Fantastic compared to the other one"
>> is
>> >>>>
>> >>>> IMO
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> not
>> >>>>>>>>>>>>>>>>> enough. Do we
want old-time users to be surprised to find
>> >>>>>>
>> >>>>>> better
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> logo
>> >>>>>>>>>>>>>>>>> now, or do we
want anyone stumbling over our site or a
>> >>>>>>>>>>>>>>>>> Zeroturnaround
>> >>>>>>>>>>>>>>>>> web frameworks
survey to think "hey man, nice logo!"?
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> I'm not a social
media designer, and for that reason I
>> need
>> >>>>
>> >>>> to
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> interact
>> >>>>>>>>>>>>>>>>> with a designer.
I need inspiration and suggestions to
>> >>>>>>
>> >>>>>> formulate
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> in
>> >>>>>>>>>>>>>>>>> turn
>> >>>>>>>>>>>>>>>>> which directions
to go for the next iteration. Since I'm
>> >>>>
>> >>>> not a
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> designer,
>> >>>>>>>>>>>>>>>>> I'm for sure
too lame with my own cool logo proposal.
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> Over all the
years I was involved with design tasks, I've
>> >>>>
>> >>>> seen
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> design
>> >>>>>>>>>>>>>>>>> emerge after
some iterations in a process similar to
>> what I
>> >>>>>>>>>>>>>>>>> outlined
>> >>>>>>>>>>>>>>>>> above. I have
never ever experienced being given a first
>> >>>>>>
>> >>>>>> proposal
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> that
>> >>>>>>>>>>>>>>>>> makes it directly
to production.
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> Personally I
am super-happy that we have such a great
>> >>>>
>> >>>> proposal.
>> >>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>> And if we
don't have another option (one of us devs IS a
>> >>>>>>>>>>>>>>>>>> designer
AND
>> >>>>>>>>>>>>>>>>>> does some
work)
>> >>>>>>>>>>>>>>>>>> we should
definitely consider it.
>> >>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>> I'm super
happy with the work being done, and I like
>> some
>> >>>>
>> >>>> of
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> the ideas
>> >>>>>>>>>>>>>>>>> incorporated
in the first proposals. I like the fact that
>> >>>>>>
>> >>>>>> someone
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> steps
>> >>>>>>>>>>>>>>>>> up and is kind
enough to donate work and creativity, and
>> I
>> >>>>
>> >>>> am
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> super
>> >>>>>>>>>>>>>>>>> thankful for
that - and, to be honest, it makes me bit
>> shy
>> >>>>
>> >>>> to
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> provide
>> >>>>>>>>>>>>>>>>> too much criticism,
especially since it is not my
>> >>>>>>>>>>>>>>>>> profession
>> >>>>>>
>> >>>>>> the
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> actual
>> >>>>>>>>>>>>>>>>> work is all
about.
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> I went back
and forth many times the last two weeks to
>> >>>>>>>>>>>>>>>>> think
>> >>>>>>
>> >>>>>> and
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> re-think if
I like the logo, how it might be seen, and
>> what
>> >>>>>>
>> >>>>>> well
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> founded
>> >>>>>>>>>>>>>>>>> criticism I
could give. In my review I tried to both
>> >>>>>>
>> >>>>>> incorporate
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> what
>> >>>>>>>>>>>>>>>>> I
>> >>>>>>>>>>>>>>>>> as a non-professional
know about design, as well as what
>> I
>> >>>>
>> >>>> as a
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> "professional
design recipient" (read: consumer) feel
>> when
>> >>>>>>>>>>>>>>>>> I
>> >>>>>>
>> >>>>>> see
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> the
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> logo.
>> >>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>> Some of my thoughts:
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> Most common
to me seems a combination of a dedicated logo
>> >>>>
>> >>>> icon
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> with a
>> >>>>>>>>>>>>>>>>> clean writing
for the brand, or just an elaborate writing
>> >>>>>>
>> >>>>>> without
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> logo
>> >>>>>>>>>>>>>>>>> icon. From time
to time you see some font gimmickry to
>> make
>> >>>>
>> >>>> a
>> >>>>>>
>> >>>>>> pure
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> writing recognizable.
But I have failed so far to come up
>> >>>>
>> >>>> with
>> >>>>>>
>> >>>>>> a
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> example
>> >>>>>>>>>>>>>>>>> for a iconified
design building a writing and a font
>> >>>>>>>>>>>>>>>>> design.
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> Have a look
at those two sites (scroll to bottom on both)
>> >>>>>>>>>>>>>>>>> http://devoxx.be/#/sponsors
>> >>>>>>>>>>>>>>>>> http://www.gopivotal.com/
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> There a good
bunch of logos, both of companies and open
>> >>>>
>> >>>> source
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> projects,
>> >>>>>>>>>>>>>>>>> that look cool,
clean and modern, yet timeless.
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> If you want
to follow newest hipster logo trends,
>> >>>>>>>>>>>>>>>>> http://gruntjs.com/
>> >>>>>>>>>>>>>>>>> might be a source
for inspiration. Nevertheless, this
>> seems
>> >>>>
>> >>>> to
>> >>>>>>
>> >>>>>> be
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> not
>> >>>>>>>>>>>>>>>>> so
>> >>>>>>>>>>>>>>>>> much on the
timeless side...
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> That said and
reviewed many times during last week, I'm
>> >>>>
>> >>>> more in
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> favor
>> >>>>>>>>>>>>>>>>> for the combination
of an icon symbol combined with with
>> a
>> >>>>>>
>> >>>>>> clean
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> and
>> >>>>>>>>>>>>>>>>> modern typographic
font for the brand name Struts.
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> Stepping back
a bit when viewing the proposed designs,
>> what
>> >>>>>>>>>>>>>>>>> strikes me
>> >>>>>>>>>>>>>>>>> most is that
iconified graphic elements are used to
>> >>>>
>> >>>> construct a
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> font.
>> >>>>>>>>>>>>>>>>> How does this
font look like? It does not seem to follow
>> >>>>
>> >>>> all of
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> the
>> >>>>>>>>>>>>>>>>> well
>> >>>>>>>>>>>>>>>>> established
rules for font design. If you color it
>> >>>>
>> >>>> completely
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> black
>> >>>>>>>>>>>>>>>>> from
>> >>>>>>>>>>>>>>>>> the outline
and reduce it to the font shape, it does not
>> >>>>
>> >>>> look
>> >>>>>>
>> >>>>>> like
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> very
>> >>>>>>>>>>>>>>>>> "clean" typography,
even a bit clunky. But besides (or
>> even
>> >>>>>>
>> >>>>>> more
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> than?)
>> >>>>>>>>>>>>>>>>> graphical details
and tasteful colouring, the shape makes
>> >>>>
>> >>>> the
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> first
>> >>>>>>>>>>>>>>>>> impression to
a viewer. I doubt that it is a good idea to
>> >>>>
>> >>>> bind
>> >>>>>>
>> >>>>>> the
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> font
>> >>>>>>>>>>>>>>>>> shape of a writing
to iconified graphics as building
>> >>>>
>> >>>> blocks, as
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> this
>> >>>>>>>>>>>>>>>>> limits how elaborate
the typographic shape itself will
>> look
>> >>>>>>
>> >>>>>> like.
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> Designing a
font is a science by itself, you can find
>> tons
>> >>>>
>> >>>> of
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> information
on the web. Just for some reading giving an
>> >>>>>>>>>>>>>>>>> impression:
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> http://designshack.net/articles/typography/8-rules-
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>> for-creating-effective-typography/
>> >>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>> As for me, this
breaks down to: I have tried to like it,
>> but
>> >>>>
>> >>>> -
>> >>>>>>
>> >>>>>> as
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> proposed so
far - I don't. This is my honest personal
>> view.
>> >>>>>>
>> >>>>>> And I
>> >>>>>>>>>>>>>>>>>
>> >>>>>>>>>>>>>>>>> also
>>
>> ---------------------------------------------------------------------
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>> For additional commands, e-mail: dev-help@struts.apache.org
>>
>>

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