struts-dev mailing list archives

Site index · List index
Message view « Date » · « Thread »
Top « Date » · « Thread »
From Lukasz Lenart <lukaszlen...@apache.org>
Subject Re: New logo
Date Fri, 07 Mar 2014 05:50:56 GMT
Link if attachment is missing
https://copy.com/MXrnIYz8KajY

2014-03-07 0:01 GMT+01:00 Chris Pratt <thechrispratt@gmail.com>:
> I must have missed it, I don't see anything??
>   (*Chris*)
>
>
> On Thu, Mar 6, 2014 at 2:00 PM, Lukasz Lenart <lukaszlenart@apache.org>wrote:
>
>> Work continues, 3rd version of logo, wdyt? I think dark-blue version
>> would be also nice.
>>
>> 2013-11-26 8:59 GMT+01:00 Lukasz Lenart <lukaszlenart@apache.org>:
>> > I have passed your comment to designer - anyway we have time and we
>> > can always start over when the first logo won't be good enough ;-)
>> >
>> >
>> > Reagrds
>> > --
>> > Łukasz
>> > + 48 606 323 122 http://www.lenart.org.pl/
>> >
>> > 2013/11/24 Rene Gielen <rene.gielen@gmail.com>:
>> >> Am 20.11.13 14:52, schrieb Christian Grobmeier:
>> >>> On 12 Nov 2013, at 16:51, Lukasz Lenart wrote:
>> >>>
>> >>>> 2013/11/12 Cameron Morris <cmorris@part.net>:
>> >>>>> I love the look of steampunk and rickety old bridges, but I
think it
>> >>>>> sends
>> >>>>> the wrong message for a project fighting the perception of being
old
>> and
>> >>>>> legacy.  I'd say the more modern looking the better.  However,
some
>> >>>>> of the
>> >>>>> more modern bridges look so space age it might be hard to tell
that
>> they
>> >>>>> are bridges if they are made into a small icon.  Perhaps some
of
>> these
>> >>>>> might spark an idea: http://www.flickr.com/search/?q=modern%20bridge
>> >>>>
>> >>>> Hmm... you know everything new someday will be old anyway ;-) I'd
>> >>>> rather say let's focus on having cool logo and not the message it
>> >>>> sends ;-)
>> >>>
>> >>> +1 on the cool logo NOW instead of wasting more time.
>> >>>
>> >>> Its always funny with us devs. We have a crap logo for years.
>> >>> Somebody shows up and contributes a fantastic logo (compared to the
>> >>> other one).
>> >>> Suddenly all devs become designers and social media communicators.
>> >>
>> >> You are right with our out-of-style old logo, and that things should
>> >> change here. But why exactly are we in such a hurry? Going too long with
>> >> an old logo does not mean that a new logo should replace the old one as
>> >> soon as it is just "better". IMHO we would want to replace it with
>> >> something that satisfies us for years. It should be cool and catchy now
>> >> and in five years. "Fantastic compared to the other one" is IMO not
>> >> enough. Do we want old-time users to be surprised to find better logo
>> >> now, or do we want anyone stumbling over our site or a Zeroturnaround
>> >> web frameworks survey to think "hey man, nice logo!"?
>> >>
>> >> I'm not a social media designer, and for that reason I need to interact
>> >> with a designer. I need inspiration and suggestions to formulate in turn
>> >> which directions to go for the next iteration. Since I'm not a designer,
>> >> I'm for sure too lame with my own cool logo proposal.
>> >>
>> >> Over all the years I was involved with design tasks, I've seen design
>> >> emerge after some iterations in a process similar to what I outlined
>> >> above. I have never ever experienced being given a first proposal that
>> >> makes it directly to production.
>> >>
>> >>>
>> >>> Personally I am super-happy that we have such a great proposal.
>> >>> And if we don't have another option (one of us devs IS a designer AND
>> >>> does some work)
>> >>> we should definitely consider it.
>> >>>
>> >>
>> >> I'm super happy with the work being done, and I like some of the ideas
>> >> incorporated in the first proposals. I like the fact that someone steps
>> >> up and is kind enough to donate work and creativity, and I am super
>> >> thankful for that - and, to be honest, it makes me bit shy to provide
>> >> too much criticism, especially since it is not my profession the actual
>> >> work is all about.
>> >>
>> >> I went back and forth many times the last two weeks to think and
>> >> re-think if I like the logo, how it might be seen, and what well founded
>> >> criticism I could give. In my review I tried to both incorporate what I
>> >> as a non-professional know about design, as well as what I as a
>> >> "professional design recipient" (read: consumer) feel when I see the
>> logo.
>> >>
>> >> Some of my thoughts:
>> >>
>> >> Most common to me seems a combination of a dedicated logo icon with a
>> >> clean writing for the brand, or just an elaborate writing without logo
>> >> icon. From time to time you see some font gimmickry to make a pure
>> >> writing recognizable. But I have failed so far to come up with a example
>> >> for a iconified design building a writing and a font design.
>> >>
>> >> Have a look at those two sites (scroll to bottom on both)
>> >> http://devoxx.be/#/sponsors
>> >> http://www.gopivotal.com/
>> >>
>> >> There a good bunch of logos, both of companies and open source projects,
>> >> that look cool, clean and modern, yet timeless.
>> >>
>> >> If you want to follow newest hipster logo trends, http://gruntjs.com/
>> >> might be a source for inspiration. Nevertheless, this seems to be not so
>> >> much on the timeless side...
>> >>
>> >> That said and reviewed many times during last week, I'm more in favor
>> >> for the combination of an icon symbol combined with with a clean and
>> >> modern typographic font for the brand name Struts.
>> >>
>> >> Stepping back a bit when viewing the proposed designs, what strikes me
>> >> most is that iconified graphic elements are used to construct a font.
>> >> How does this font look like? It does not seem to follow all of the well
>> >> established rules for font design. If you color it completely black from
>> >> the outline and reduce it to the font shape, it does not look like very
>> >> "clean" typography, even a bit clunky. But besides (or even more than?)
>> >> graphical details and tasteful colouring, the shape makes the first
>> >> impression to a viewer. I doubt that it is a good idea to bind the font
>> >> shape of a writing to iconified graphics as building blocks, as this
>> >> limits how elaborate the typographic shape itself will look like.
>> >> Designing a font is a science by itself, you can find tons of
>> >> information on the web. Just for some reading giving an impression:
>> >>
>> http://designshack.net/articles/typography/8-rules-for-creating-effective-typography/
>> >>
>> >> As for me, this breaks down to: I have tried to like it, but - as
>> >> proposed so far - I don't. This is my honest personal view. And I also
>> >> think it is a great starting point to go into design iteration. It
>> >> teases me to think, it gives the inspiration someone like me needs to
>> >> imagine and maybe phrase what he thinks the final logo (or a next step)
>> >> should look like.
>> >>
>> >> Earlier in this discussion, Dave came up with an interesting Google
>> >> search for an isolated logo icon to maybe be combined with a clean brand
>> >> writing:
>> >>
>> https://www.google.com/search?q=steampunk+box+truss&safe=on&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=HjuCUq3NCYrnsATbvYLIBQ&ved=0CAkQ_AUoAQ&biw=1478&bih=1042#es_sm=91&espv=210&q=box+truss&safe=off&tbm=isch
>> >>
>> >> Those two for example could be excellent templates for an iconified logo
>> >> graphic:
>> >>
>> >>
>> http://www.google.com/imgres?safe=off&es_sm=91&espv=210&bih=1042&biw=1478&tbm=isch&tbnid=eQDpP6WpnMmoXM:&imgrefurl=http://www.germanlightproducts.com/products/16-inch-square-box-truss-f44/&docid=yGLxIpnpCserbM&imgurl=http://www.germanlightproducts.com/wp-content/uploads/2013/01/F44Box_0.jpg&w=1024&h=768&ei=zPCRUtuZOYbjswaHzoCwCA&zoom=1&ved=1t:3588,r:73,s:0,i:305&iact=rc&page=3&tbnh=176&tbnw=236&start=67&ndsp=35&tx=155&ty=76
>> >>
>> >>
>> http://www.google.com/imgres?safe=off&es_sm=91&espv=210&bih=1042&biw=1478&tbm=isch&tbnid=rGzeKbh__BY3LM:&imgrefurl=http://www.brownswelding.com.au/truss500/&docid=-uk8Vty_qJyznM&imgurl=http://www.brownswelding.com.au/truss500/images/500box6way.jpg&w=200&h=200&ei=zPCRUtuZOYbjswaHzoCwCA&zoom=1&ved=1t:3588,r:78,s:0,i:320&iact=rc&page=3&tbnh=160&tbnw=160&start=67&ndsp=35&tx=60&ty=50
>> >>
>> >> Also a very reduced and iconified bridge could be interesting for a logo
>> >> icon.
>> >>
>> >> I suck badly at crafting graphics, but if time permits I'll give it a
>> >> try to express my thoughts in some graphical draft. But basically my
>> >> overall thoughts go into a direction like the Typesafe or Hazelcast
>> logos.
>> >>
>> >>> As far as I understood it, this contribution is backed by Lukasz
>> >>> company. I am very grateful
>> >>> for the huge effort they already put into this.
>> >>>
>> >>
>> >> +1
>> >>
>> >>> Instead of discussing completely new approaches and ideas which might
>> >>> lead to even more discussion,
>> >>> we all should answer these two question:
>> >>>
>> >>> 1) Can you live with the proposal logo?
>> >>
>> >> just me: actually no, but it's a great start :)
>> >>
>> >>> 2) If yes, do you prefer the dark or the bright version?
>> >>>
>> >>> My answer to 1) is YES!!!!
>> >>> My answer to 2) I LOVE BOTH
>> >>>
>> >>> Cheers
>> >>> Christian
>> >>>
>> >>>>
>> >>>> Regards
>> >>>> --
>> >>>> Łukasz
>> >>>> + 48 606 323 122 http://www.lenart.org.pl/
>> >>>>
>> >>>> ---------------------------------------------------------------------
>> >>>> To unsubscribe, e-mail: dev-unsubscribe@struts.apache.org
>> >>>> For additional commands, e-mail: dev-help@struts.apache.org
>> >>>
>> >>>
>> >>> ---
>> >>> http://www.grobmeier.de
>> >>> @grobmeier
>> >>> GPG: 0xA5CC90DB
>> >>>
>> >>> ---------------------------------------------------------------------
>> >>> To unsubscribe, e-mail: dev-unsubscribe@struts.apache.org
>> >>> For additional commands, e-mail: dev-help@struts.apache.org
>> >>>
>> >>
>> >>
>> >> --
>> >> René Gielen
>> >> http://twitter.com/rgielen
>> >>
>> >> ---------------------------------------------------------------------
>> >> To unsubscribe, e-mail: dev-unsubscribe@struts.apache.org
>> >> For additional commands, e-mail: dev-help@struts.apache.org
>> >>
>>
>>
>>
>> --
>> Łukasz
>> + 48 606 323 122 http://www.lenart.org.pl/
>>
>>
>>
>> ---------------------------------------------------------------------
>> To unsubscribe, e-mail: dev-unsubscribe@struts.apache.org
>> For additional commands, e-mail: dev-help@struts.apache.org
>>

---------------------------------------------------------------------
To unsubscribe, e-mail: dev-unsubscribe@struts.apache.org
For additional commands, e-mail: dev-help@struts.apache.org


Mime
View raw message