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From Lukasz Lenart <lukaszlen...@apache.org>
Subject Re: New logo
Date Fri, 07 Mar 2014 07:05:01 GMT
Maybe some of these

https://www.google.com/fonts#ReviewPlace:refine/Collection:Alegreya+Sans+SC|Flamenco|Cambo|Esteban|Audiowide|Carrois+Gothic+SC|Alef|Prosto+One|Varela+Round|Roboto|Nobile|Inconsolata

2014-03-07 7:47 GMT+01:00 Matthew Panetta <matthew@panetta.id.au>:
> My thoughts exactly. Needs a different font.
> On 07/03/2014 5:41 pm, "info@flyingfischer.ch" <info@flyingfischer.ch>
> wrote:
>
>> The Logo looks nice. Has a slight reference to the art work of M.C.
>> Escher. Great work.
>>
>> Blue is always nice ;-)
>>
>> The typography however gives the whole logo a not too modern touch,
>> because it uses letters with serifs. I wonder if this will match nicely
>> with the serif free home page of struts 2?
>>
>> Best regards
>> Markus Fischer
>>
>> Am 07.03.2014 06:50, schrieb Lukasz Lenart:
>>
>>> Link if attachment is missing
>>> https://copy.com/MXrnIYz8KajY
>>>
>>> 2014-03-07 0:01 GMT+01:00 Chris Pratt <thechrispratt@gmail.com>:
>>>
>>>> I must have missed it, I don't see anything??
>>>>    (*Chris*)
>>>>
>>>>
>>>> On Thu, Mar 6, 2014 at 2:00 PM, Lukasz Lenart <lukaszlenart@apache.org>
>>>> wrote:
>>>>
>>>>  Work continues, 3rd version of logo, wdyt? I think dark-blue version
>>>>> would be also nice.
>>>>>
>>>>> 2013-11-26 8:59 GMT+01:00 Lukasz Lenart <lukaszlenart@apache.org>:
>>>>>
>>>>>> I have passed your comment to designer - anyway we have time and
we
>>>>>> can always start over when the first logo won't be good enough ;-)
>>>>>>
>>>>>>
>>>>>> Reagrds
>>>>>> --
>>>>>> Łukasz
>>>>>> + 48 606 323 122 http://www.lenart.org.pl/
>>>>>>
>>>>>> 2013/11/24 Rene Gielen <rene.gielen@gmail.com>:
>>>>>>
>>>>>>> Am 20.11.13 14:52, schrieb Christian Grobmeier:
>>>>>>>
>>>>>>>> On 12 Nov 2013, at 16:51, Lukasz Lenart wrote:
>>>>>>>>
>>>>>>>>  2013/11/12 Cameron Morris <cmorris@part.net>:
>>>>>>>>>
>>>>>>>>>> I love the look of steampunk and rickety old bridges,
but I think
>>>>>>>>>> it
>>>>>>>>>> sends
>>>>>>>>>> the wrong message for a project fighting the perception
of being
>>>>>>>>>> old
>>>>>>>>>>
>>>>>>>>> and
>>>>>
>>>>>> legacy.  I'd say the more modern looking the better.  However, some
>>>>>>>>>> of the
>>>>>>>>>> more modern bridges look so space age it might be
hard to tell that
>>>>>>>>>>
>>>>>>>>> they
>>>>>
>>>>>> are bridges if they are made into a small icon.  Perhaps some of
>>>>>>>>>>
>>>>>>>>> these
>>>>>
>>>>>> might spark an idea: http://www.flickr.com/search/?q=modern%20bridge
>>>>>>>>>>
>>>>>>>>>
>>>>>>>>> Hmm... you know everything new someday will be old anyway
;-) I'd
>>>>>>>>> rather say let's focus on having cool logo and not the
message it
>>>>>>>>> sends ;-)
>>>>>>>>>
>>>>>>>>
>>>>>>>> +1 on the cool logo NOW instead of wasting more time.
>>>>>>>>
>>>>>>>> Its always funny with us devs. We have a crap logo for years.
>>>>>>>> Somebody shows up and contributes a fantastic logo (compared
to the
>>>>>>>> other one).
>>>>>>>> Suddenly all devs become designers and social media communicators.
>>>>>>>>
>>>>>>>
>>>>>>> You are right with our out-of-style old logo, and that things
should
>>>>>>> change here. But why exactly are we in such a hurry? Going too
long
>>>>>>> with
>>>>>>> an old logo does not mean that a new logo should replace the
old one
>>>>>>> as
>>>>>>> soon as it is just "better". IMHO we would want to replace it
with
>>>>>>> something that satisfies us for years. It should be cool and
catchy
>>>>>>> now
>>>>>>> and in five years. "Fantastic compared to the other one" is IMO
not
>>>>>>> enough. Do we want old-time users to be surprised to find better
logo
>>>>>>> now, or do we want anyone stumbling over our site or a Zeroturnaround
>>>>>>> web frameworks survey to think "hey man, nice logo!"?
>>>>>>>
>>>>>>> I'm not a social media designer, and for that reason I need to
>>>>>>> interact
>>>>>>> with a designer. I need inspiration and suggestions to formulate
in
>>>>>>> turn
>>>>>>> which directions to go for the next iteration. Since I'm not
a
>>>>>>> designer,
>>>>>>> I'm for sure too lame with my own cool logo proposal.
>>>>>>>
>>>>>>> Over all the years I was involved with design tasks, I've seen
design
>>>>>>> emerge after some iterations in a process similar to what I outlined
>>>>>>> above. I have never ever experienced being given a first proposal
that
>>>>>>> makes it directly to production.
>>>>>>>
>>>>>>>
>>>>>>>> Personally I am super-happy that we have such a great proposal.
>>>>>>>> And if we don't have another option (one of us devs IS a
designer AND
>>>>>>>> does some work)
>>>>>>>> we should definitely consider it.
>>>>>>>>
>>>>>>>>
>>>>>>> I'm super happy with the work being done, and I like some of
the ideas
>>>>>>> incorporated in the first proposals. I like the fact that someone
>>>>>>> steps
>>>>>>> up and is kind enough to donate work and creativity, and I am
super
>>>>>>> thankful for that - and, to be honest, it makes me bit shy to
provide
>>>>>>> too much criticism, especially since it is not my profession
the
>>>>>>> actual
>>>>>>> work is all about.
>>>>>>>
>>>>>>> I went back and forth many times the last two weeks to think
and
>>>>>>> re-think if I like the logo, how it might be seen, and what well
>>>>>>> founded
>>>>>>> criticism I could give. In my review I tried to both incorporate
what
>>>>>>> I
>>>>>>> as a non-professional know about design, as well as what I as
a
>>>>>>> "professional design recipient" (read: consumer) feel when I
see the
>>>>>>>
>>>>>> logo.
>>>>>
>>>>>>
>>>>>>> Some of my thoughts:
>>>>>>>
>>>>>>> Most common to me seems a combination of a dedicated logo icon
with a
>>>>>>> clean writing for the brand, or just an elaborate writing without
logo
>>>>>>> icon. From time to time you see some font gimmickry to make a
pure
>>>>>>> writing recognizable. But I have failed so far to come up with
a
>>>>>>> example
>>>>>>> for a iconified design building a writing and a font design.
>>>>>>>
>>>>>>> Have a look at those two sites (scroll to bottom on both)
>>>>>>> http://devoxx.be/#/sponsors
>>>>>>> http://www.gopivotal.com/
>>>>>>>
>>>>>>> There a good bunch of logos, both of companies and open source
>>>>>>> projects,
>>>>>>> that look cool, clean and modern, yet timeless.
>>>>>>>
>>>>>>> If you want to follow newest hipster logo trends, http://gruntjs.com/
>>>>>>> might be a source for inspiration. Nevertheless, this seems to
be not
>>>>>>> so
>>>>>>> much on the timeless side...
>>>>>>>
>>>>>>> That said and reviewed many times during last week, I'm more
in favor
>>>>>>> for the combination of an icon symbol combined with with a clean
and
>>>>>>> modern typographic font for the brand name Struts.
>>>>>>>
>>>>>>> Stepping back a bit when viewing the proposed designs, what strikes
me
>>>>>>> most is that iconified graphic elements are used to construct
a font.
>>>>>>> How does this font look like? It does not seem to follow all
of the
>>>>>>> well
>>>>>>> established rules for font design. If you color it completely
black
>>>>>>> from
>>>>>>> the outline and reduce it to the font shape, it does not look
like
>>>>>>> very
>>>>>>> "clean" typography, even a bit clunky. But besides (or even more
>>>>>>> than?)
>>>>>>> graphical details and tasteful colouring, the shape makes the
first
>>>>>>> impression to a viewer. I doubt that it is a good idea to bind
the
>>>>>>> font
>>>>>>> shape of a writing to iconified graphics as building blocks,
as this
>>>>>>> limits how elaborate the typographic shape itself will look like.
>>>>>>> Designing a font is a science by itself, you can find tons of
>>>>>>> information on the web. Just for some reading giving an impression:
>>>>>>>
>>>>>>>  http://designshack.net/articles/typography/8-rules-
>>>>> for-creating-effective-typography/
>>>>>
>>>>>>
>>>>>>> As for me, this breaks down to: I have tried to like it, but
- as
>>>>>>> proposed so far - I don't. This is my honest personal view. And
I also
>>>>>>> think it is a great starting point to go into design iteration.
It
>>>>>>> teases me to think, it gives the inspiration someone like me
needs to
>>>>>>> imagine and maybe phrase what he thinks the final logo (or a
next
>>>>>>> step)
>>>>>>> should look like.
>>>>>>>
>>>>>>> Earlier in this discussion, Dave came up with an interesting
Google
>>>>>>> search for an isolated logo icon to maybe be combined with a
clean
>>>>>>> brand
>>>>>>> writing:
>>>>>>>
>>>>>>>  https://www.google.com/search?q=steampunk+box+truss&safe=on&
>>>>> espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=
>>>>> HjuCUq3NCYrnsATbvYLIBQ&ved=0CAkQ_AUoAQ&biw=1478&bih=1042#
>>>>> es_sm=91&espv=210&q=box+truss&safe=off&tbm=isch
>>>>>
>>>>>>
>>>>>>> Those two for example could be excellent templates for an iconified
>>>>>>> logo
>>>>>>> graphic:
>>>>>>>
>>>>>>>
>>>>>>>  http://www.google.com/imgres?safe=off&es_sm=91&espv=210&
>>>>> bih=1042&biw=1478&tbm=isch&tbnid=eQDpP6WpnMmoXM:&imgrefurl=http://www.
>>>>> germanlightproducts.com/products/16-inch-square-box-truss-f44/&docid=
>>>>> yGLxIpnpCserbM&imgurl=http://www.germanlightproducts.com/
>>>>> wp-content/uploads/2013/01/F44Box_0.jpg&w=1024&h=768&ei=
>>>>> zPCRUtuZOYbjswaHzoCwCA&zoom=1&ved=1t:3588,r:73,s:0,i:305&
>>>>> iact=rc&page=3&tbnh=176&tbnw=236&start=67&ndsp=35&tx=155&ty=76
>>>>>
>>>>>>
>>>>>>>
>>>>>>>  http://www.google.com/imgres?safe=off&es_sm=91&espv=210&
>>>>> bih=1042&biw=1478&tbm=isch&tbnid=rGzeKbh__BY3LM:&imgrefurl=http://www.
>>>>> brownswelding.com.au/truss500/&docid=-uk8Vty_qJyznM&imgurl=
>>>>> http://www.brownswelding.com.au/truss500/images/500box6way.
>>>>> jpg&w=200&h=200&ei=zPCRUtuZOYbjswaHzoCwCA&zoom=1&
>>>>> ved=1t:3588,r:78,s:0,i:320&iact=rc&page=3&tbnh=160&tbnw=
>>>>> 160&start=67&ndsp=35&tx=60&ty=50
>>>>>
>>>>>>
>>>>>>> Also a very reduced and iconified bridge could be interesting
for a
>>>>>>> logo
>>>>>>> icon.
>>>>>>>
>>>>>>> I suck badly at crafting graphics, but if time permits I'll give
it a
>>>>>>> try to express my thoughts in some graphical draft. But basically
my
>>>>>>> overall thoughts go into a direction like the Typesafe or Hazelcast
>>>>>>>
>>>>>> logos.
>>>>>
>>>>>>
>>>>>>>  As far as I understood it, this contribution is backed by Lukasz
>>>>>>>> company. I am very grateful
>>>>>>>> for the huge effort they already put into this.
>>>>>>>>
>>>>>>>>
>>>>>>> +1
>>>>>>>
>>>>>>>  Instead of discussing completely new approaches and ideas which
might
>>>>>>>> lead to even more discussion,
>>>>>>>> we all should answer these two question:
>>>>>>>>
>>>>>>>> 1) Can you live with the proposal logo?
>>>>>>>>
>>>>>>>
>>>>>>> just me: actually no, but it's a great start :)
>>>>>>>
>>>>>>>  2) If yes, do you prefer the dark or the bright version?
>>>>>>>>
>>>>>>>> My answer to 1) is YES!!!!
>>>>>>>> My answer to 2) I LOVE BOTH
>>>>>>>>
>>>>>>>> Cheers
>>>>>>>> Christian
>>>>>>>>
>>>>>>>>
>>>>>>>>> Regards
>>>>>>>>> --
>>>>>>>>> Łukasz
>>>>>>>>> + 48 606 323 122 http://www.lenart.org.pl/
>>>>>>>>>
>>>>>>>>> ------------------------------------------------------------
>>>>>>>>> ---------
>>>>>>>>> To unsubscribe, e-mail: dev-unsubscribe@struts.apache.org
>>>>>>>>> For additional commands, e-mail: dev-help@struts.apache.org
>>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> ---
>>>>>>>> http://www.grobmeier.de
>>>>>>>> @grobmeier
>>>>>>>> GPG: 0xA5CC90DB
>>>>>>>>
>>>>>>>> ------------------------------------------------------------
>>>>>>>> ---------
>>>>>>>> To unsubscribe, e-mail: dev-unsubscribe@struts.apache.org
>>>>>>>> For additional commands, e-mail: dev-help@struts.apache.org
>>>>>>>>
>>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> René Gielen
>>>>>>> http://twitter.com/rgielen
>>>>>>>
>>>>>>> ---------------------------------------------------------------------
>>>>>>> To unsubscribe, e-mail: dev-unsubscribe@struts.apache.org
>>>>>>> For additional commands, e-mail: dev-help@struts.apache.org
>>>>>>>
>>>>>>>
>>>>>
>>>>>
>>>>> --
>>>>> Łukasz
>>>>> + 48 606 323 122 http://www.lenart.org.pl/
>>>>>
>>>>>
>>>>>
>>>>> ---------------------------------------------------------------------
>>>>> To unsubscribe, e-mail: dev-unsubscribe@struts.apache.org
>>>>> For additional commands, e-mail: dev-help@struts.apache.org
>>>>>
>>>>>
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>>>
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>>
>>



-- 
Łukasz
+ 48 606 323 122 http://www.lenart.org.pl/

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