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From Chris Pratt <thechrispr...@gmail.com>
Subject Re: New logo
Date Thu, 06 Mar 2014 23:01:53 GMT
I must have missed it, I don't see anything??
  (*Chris*)


On Thu, Mar 6, 2014 at 2:00 PM, Lukasz Lenart <lukaszlenart@apache.org>wrote:

> Work continues, 3rd version of logo, wdyt? I think dark-blue version
> would be also nice.
>
> 2013-11-26 8:59 GMT+01:00 Lukasz Lenart <lukaszlenart@apache.org>:
> > I have passed your comment to designer - anyway we have time and we
> > can always start over when the first logo won't be good enough ;-)
> >
> >
> > Reagrds
> > --
> > Łukasz
> > + 48 606 323 122 http://www.lenart.org.pl/
> >
> > 2013/11/24 Rene Gielen <rene.gielen@gmail.com>:
> >> Am 20.11.13 14:52, schrieb Christian Grobmeier:
> >>> On 12 Nov 2013, at 16:51, Lukasz Lenart wrote:
> >>>
> >>>> 2013/11/12 Cameron Morris <cmorris@part.net>:
> >>>>> I love the look of steampunk and rickety old bridges, but I think
it
> >>>>> sends
> >>>>> the wrong message for a project fighting the perception of being
old
> and
> >>>>> legacy.  I'd say the more modern looking the better.  However, some
> >>>>> of the
> >>>>> more modern bridges look so space age it might be hard to tell that
> they
> >>>>> are bridges if they are made into a small icon.  Perhaps some of
> these
> >>>>> might spark an idea: http://www.flickr.com/search/?q=modern%20bridge
> >>>>
> >>>> Hmm... you know everything new someday will be old anyway ;-) I'd
> >>>> rather say let's focus on having cool logo and not the message it
> >>>> sends ;-)
> >>>
> >>> +1 on the cool logo NOW instead of wasting more time.
> >>>
> >>> Its always funny with us devs. We have a crap logo for years.
> >>> Somebody shows up and contributes a fantastic logo (compared to the
> >>> other one).
> >>> Suddenly all devs become designers and social media communicators.
> >>
> >> You are right with our out-of-style old logo, and that things should
> >> change here. But why exactly are we in such a hurry? Going too long with
> >> an old logo does not mean that a new logo should replace the old one as
> >> soon as it is just "better". IMHO we would want to replace it with
> >> something that satisfies us for years. It should be cool and catchy now
> >> and in five years. "Fantastic compared to the other one" is IMO not
> >> enough. Do we want old-time users to be surprised to find better logo
> >> now, or do we want anyone stumbling over our site or a Zeroturnaround
> >> web frameworks survey to think "hey man, nice logo!"?
> >>
> >> I'm not a social media designer, and for that reason I need to interact
> >> with a designer. I need inspiration and suggestions to formulate in turn
> >> which directions to go for the next iteration. Since I'm not a designer,
> >> I'm for sure too lame with my own cool logo proposal.
> >>
> >> Over all the years I was involved with design tasks, I've seen design
> >> emerge after some iterations in a process similar to what I outlined
> >> above. I have never ever experienced being given a first proposal that
> >> makes it directly to production.
> >>
> >>>
> >>> Personally I am super-happy that we have such a great proposal.
> >>> And if we don't have another option (one of us devs IS a designer AND
> >>> does some work)
> >>> we should definitely consider it.
> >>>
> >>
> >> I'm super happy with the work being done, and I like some of the ideas
> >> incorporated in the first proposals. I like the fact that someone steps
> >> up and is kind enough to donate work and creativity, and I am super
> >> thankful for that - and, to be honest, it makes me bit shy to provide
> >> too much criticism, especially since it is not my profession the actual
> >> work is all about.
> >>
> >> I went back and forth many times the last two weeks to think and
> >> re-think if I like the logo, how it might be seen, and what well founded
> >> criticism I could give. In my review I tried to both incorporate what I
> >> as a non-professional know about design, as well as what I as a
> >> "professional design recipient" (read: consumer) feel when I see the
> logo.
> >>
> >> Some of my thoughts:
> >>
> >> Most common to me seems a combination of a dedicated logo icon with a
> >> clean writing for the brand, or just an elaborate writing without logo
> >> icon. From time to time you see some font gimmickry to make a pure
> >> writing recognizable. But I have failed so far to come up with a example
> >> for a iconified design building a writing and a font design.
> >>
> >> Have a look at those two sites (scroll to bottom on both)
> >> http://devoxx.be/#/sponsors
> >> http://www.gopivotal.com/
> >>
> >> There a good bunch of logos, both of companies and open source projects,
> >> that look cool, clean and modern, yet timeless.
> >>
> >> If you want to follow newest hipster logo trends, http://gruntjs.com/
> >> might be a source for inspiration. Nevertheless, this seems to be not so
> >> much on the timeless side...
> >>
> >> That said and reviewed many times during last week, I'm more in favor
> >> for the combination of an icon symbol combined with with a clean and
> >> modern typographic font for the brand name Struts.
> >>
> >> Stepping back a bit when viewing the proposed designs, what strikes me
> >> most is that iconified graphic elements are used to construct a font.
> >> How does this font look like? It does not seem to follow all of the well
> >> established rules for font design. If you color it completely black from
> >> the outline and reduce it to the font shape, it does not look like very
> >> "clean" typography, even a bit clunky. But besides (or even more than?)
> >> graphical details and tasteful colouring, the shape makes the first
> >> impression to a viewer. I doubt that it is a good idea to bind the font
> >> shape of a writing to iconified graphics as building blocks, as this
> >> limits how elaborate the typographic shape itself will look like.
> >> Designing a font is a science by itself, you can find tons of
> >> information on the web. Just for some reading giving an impression:
> >>
> http://designshack.net/articles/typography/8-rules-for-creating-effective-typography/
> >>
> >> As for me, this breaks down to: I have tried to like it, but - as
> >> proposed so far - I don't. This is my honest personal view. And I also
> >> think it is a great starting point to go into design iteration. It
> >> teases me to think, it gives the inspiration someone like me needs to
> >> imagine and maybe phrase what he thinks the final logo (or a next step)
> >> should look like.
> >>
> >> Earlier in this discussion, Dave came up with an interesting Google
> >> search for an isolated logo icon to maybe be combined with a clean brand
> >> writing:
> >>
> https://www.google.com/search?q=steampunk+box+truss&safe=on&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=HjuCUq3NCYrnsATbvYLIBQ&ved=0CAkQ_AUoAQ&biw=1478&bih=1042#es_sm=91&espv=210&q=box+truss&safe=off&tbm=isch
> >>
> >> Those two for example could be excellent templates for an iconified logo
> >> graphic:
> >>
> >>
> http://www.google.com/imgres?safe=off&es_sm=91&espv=210&bih=1042&biw=1478&tbm=isch&tbnid=eQDpP6WpnMmoXM:&imgrefurl=http://www.germanlightproducts.com/products/16-inch-square-box-truss-f44/&docid=yGLxIpnpCserbM&imgurl=http://www.germanlightproducts.com/wp-content/uploads/2013/01/F44Box_0.jpg&w=1024&h=768&ei=zPCRUtuZOYbjswaHzoCwCA&zoom=1&ved=1t:3588,r:73,s:0,i:305&iact=rc&page=3&tbnh=176&tbnw=236&start=67&ndsp=35&tx=155&ty=76
> >>
> >>
> http://www.google.com/imgres?safe=off&es_sm=91&espv=210&bih=1042&biw=1478&tbm=isch&tbnid=rGzeKbh__BY3LM:&imgrefurl=http://www.brownswelding.com.au/truss500/&docid=-uk8Vty_qJyznM&imgurl=http://www.brownswelding.com.au/truss500/images/500box6way.jpg&w=200&h=200&ei=zPCRUtuZOYbjswaHzoCwCA&zoom=1&ved=1t:3588,r:78,s:0,i:320&iact=rc&page=3&tbnh=160&tbnw=160&start=67&ndsp=35&tx=60&ty=50
> >>
> >> Also a very reduced and iconified bridge could be interesting for a logo
> >> icon.
> >>
> >> I suck badly at crafting graphics, but if time permits I'll give it a
> >> try to express my thoughts in some graphical draft. But basically my
> >> overall thoughts go into a direction like the Typesafe or Hazelcast
> logos.
> >>
> >>> As far as I understood it, this contribution is backed by Lukasz
> >>> company. I am very grateful
> >>> for the huge effort they already put into this.
> >>>
> >>
> >> +1
> >>
> >>> Instead of discussing completely new approaches and ideas which might
> >>> lead to even more discussion,
> >>> we all should answer these two question:
> >>>
> >>> 1) Can you live with the proposal logo?
> >>
> >> just me: actually no, but it's a great start :)
> >>
> >>> 2) If yes, do you prefer the dark or the bright version?
> >>>
> >>> My answer to 1) is YES!!!!
> >>> My answer to 2) I LOVE BOTH
> >>>
> >>> Cheers
> >>> Christian
> >>>
> >>>>
> >>>> Regards
> >>>> --
> >>>> Łukasz
> >>>> + 48 606 323 122 http://www.lenart.org.pl/
> >>>>
> >>>> ---------------------------------------------------------------------
> >>>> To unsubscribe, e-mail: dev-unsubscribe@struts.apache.org
> >>>> For additional commands, e-mail: dev-help@struts.apache.org
> >>>
> >>>
> >>> ---
> >>> http://www.grobmeier.de
> >>> @grobmeier
> >>> GPG: 0xA5CC90DB
> >>>
> >>> ---------------------------------------------------------------------
> >>> To unsubscribe, e-mail: dev-unsubscribe@struts.apache.org
> >>> For additional commands, e-mail: dev-help@struts.apache.org
> >>>
> >>
> >>
> >> --
> >> René Gielen
> >> http://twitter.com/rgielen
> >>
> >> ---------------------------------------------------------------------
> >> To unsubscribe, e-mail: dev-unsubscribe@struts.apache.org
> >> For additional commands, e-mail: dev-help@struts.apache.org
> >>
>
>
>
> --
> Łukasz
> + 48 606 323 122 http://www.lenart.org.pl/
>
>
>
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>

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