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From Lukasz Lenart <lukaszlen...@apache.org>
Subject Re: New logo
Date Tue, 26 Nov 2013 07:59:54 GMT
I have passed your comment to designer - anyway we have time and we
can always start over when the first logo won't be good enough ;-)


Reagrds
-- 
Łukasz
+ 48 606 323 122 http://www.lenart.org.pl/

2013/11/24 Rene Gielen <rene.gielen@gmail.com>:
> Am 20.11.13 14:52, schrieb Christian Grobmeier:
>> On 12 Nov 2013, at 16:51, Lukasz Lenart wrote:
>>
>>> 2013/11/12 Cameron Morris <cmorris@part.net>:
>>>> I love the look of steampunk and rickety old bridges, but I think it
>>>> sends
>>>> the wrong message for a project fighting the perception of being old and
>>>> legacy.  I'd say the more modern looking the better.  However, some
>>>> of the
>>>> more modern bridges look so space age it might be hard to tell that they
>>>> are bridges if they are made into a small icon.  Perhaps some of these
>>>> might spark an idea: http://www.flickr.com/search/?q=modern%20bridge
>>>
>>> Hmm... you know everything new someday will be old anyway ;-) I'd
>>> rather say let's focus on having cool logo and not the message it
>>> sends ;-)
>>
>> +1 on the cool logo NOW instead of wasting more time.
>>
>> Its always funny with us devs. We have a crap logo for years.
>> Somebody shows up and contributes a fantastic logo (compared to the
>> other one).
>> Suddenly all devs become designers and social media communicators.
>
> You are right with our out-of-style old logo, and that things should
> change here. But why exactly are we in such a hurry? Going too long with
> an old logo does not mean that a new logo should replace the old one as
> soon as it is just "better". IMHO we would want to replace it with
> something that satisfies us for years. It should be cool and catchy now
> and in five years. "Fantastic compared to the other one" is IMO not
> enough. Do we want old-time users to be surprised to find better logo
> now, or do we want anyone stumbling over our site or a Zeroturnaround
> web frameworks survey to think "hey man, nice logo!"?
>
> I'm not a social media designer, and for that reason I need to interact
> with a designer. I need inspiration and suggestions to formulate in turn
> which directions to go for the next iteration. Since I'm not a designer,
> I'm for sure too lame with my own cool logo proposal.
>
> Over all the years I was involved with design tasks, I've seen design
> emerge after some iterations in a process similar to what I outlined
> above. I have never ever experienced being given a first proposal that
> makes it directly to production.
>
>>
>> Personally I am super-happy that we have such a great proposal.
>> And if we don't have another option (one of us devs IS a designer AND
>> does some work)
>> we should definitely consider it.
>>
>
> I'm super happy with the work being done, and I like some of the ideas
> incorporated in the first proposals. I like the fact that someone steps
> up and is kind enough to donate work and creativity, and I am super
> thankful for that - and, to be honest, it makes me bit shy to provide
> too much criticism, especially since it is not my profession the actual
> work is all about.
>
> I went back and forth many times the last two weeks to think and
> re-think if I like the logo, how it might be seen, and what well founded
> criticism I could give. In my review I tried to both incorporate what I
> as a non-professional know about design, as well as what I as a
> "professional design recipient" (read: consumer) feel when I see the logo.
>
> Some of my thoughts:
>
> Most common to me seems a combination of a dedicated logo icon with a
> clean writing for the brand, or just an elaborate writing without logo
> icon. From time to time you see some font gimmickry to make a pure
> writing recognizable. But I have failed so far to come up with a example
> for a iconified design building a writing and a font design.
>
> Have a look at those two sites (scroll to bottom on both)
> http://devoxx.be/#/sponsors
> http://www.gopivotal.com/
>
> There a good bunch of logos, both of companies and open source projects,
> that look cool, clean and modern, yet timeless.
>
> If you want to follow newest hipster logo trends, http://gruntjs.com/
> might be a source for inspiration. Nevertheless, this seems to be not so
> much on the timeless side...
>
> That said and reviewed many times during last week, I'm more in favor
> for the combination of an icon symbol combined with with a clean and
> modern typographic font for the brand name Struts.
>
> Stepping back a bit when viewing the proposed designs, what strikes me
> most is that iconified graphic elements are used to construct a font.
> How does this font look like? It does not seem to follow all of the well
> established rules for font design. If you color it completely black from
> the outline and reduce it to the font shape, it does not look like very
> "clean" typography, even a bit clunky. But besides (or even more than?)
> graphical details and tasteful colouring, the shape makes the first
> impression to a viewer. I doubt that it is a good idea to bind the font
> shape of a writing to iconified graphics as building blocks, as this
> limits how elaborate the typographic shape itself will look like.
> Designing a font is a science by itself, you can find tons of
> information on the web. Just for some reading giving an impression:
> http://designshack.net/articles/typography/8-rules-for-creating-effective-typography/
>
> As for me, this breaks down to: I have tried to like it, but - as
> proposed so far - I don't. This is my honest personal view. And I also
> think it is a great starting point to go into design iteration. It
> teases me to think, it gives the inspiration someone like me needs to
> imagine and maybe phrase what he thinks the final logo (or a next step)
> should look like.
>
> Earlier in this discussion, Dave came up with an interesting Google
> search for an isolated logo icon to maybe be combined with a clean brand
> writing:
> https://www.google.com/search?q=steampunk+box+truss&safe=on&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=HjuCUq3NCYrnsATbvYLIBQ&ved=0CAkQ_AUoAQ&biw=1478&bih=1042#es_sm=91&espv=210&q=box+truss&safe=off&tbm=isch
>
> Those two for example could be excellent templates for an iconified logo
> graphic:
>
> http://www.google.com/imgres?safe=off&es_sm=91&espv=210&bih=1042&biw=1478&tbm=isch&tbnid=eQDpP6WpnMmoXM:&imgrefurl=http://www.germanlightproducts.com/products/16-inch-square-box-truss-f44/&docid=yGLxIpnpCserbM&imgurl=http://www.germanlightproducts.com/wp-content/uploads/2013/01/F44Box_0.jpg&w=1024&h=768&ei=zPCRUtuZOYbjswaHzoCwCA&zoom=1&ved=1t:3588,r:73,s:0,i:305&iact=rc&page=3&tbnh=176&tbnw=236&start=67&ndsp=35&tx=155&ty=76
>
> http://www.google.com/imgres?safe=off&es_sm=91&espv=210&bih=1042&biw=1478&tbm=isch&tbnid=rGzeKbh__BY3LM:&imgrefurl=http://www.brownswelding.com.au/truss500/&docid=-uk8Vty_qJyznM&imgurl=http://www.brownswelding.com.au/truss500/images/500box6way.jpg&w=200&h=200&ei=zPCRUtuZOYbjswaHzoCwCA&zoom=1&ved=1t:3588,r:78,s:0,i:320&iact=rc&page=3&tbnh=160&tbnw=160&start=67&ndsp=35&tx=60&ty=50
>
> Also a very reduced and iconified bridge could be interesting for a logo
> icon.
>
> I suck badly at crafting graphics, but if time permits I'll give it a
> try to express my thoughts in some graphical draft. But basically my
> overall thoughts go into a direction like the Typesafe or Hazelcast logos.
>
>> As far as I understood it, this contribution is backed by Lukasz
>> company. I am very grateful
>> for the huge effort they already put into this.
>>
>
> +1
>
>> Instead of discussing completely new approaches and ideas which might
>> lead to even more discussion,
>> we all should answer these two question:
>>
>> 1) Can you live with the proposal logo?
>
> just me: actually no, but it's a great start :)
>
>> 2) If yes, do you prefer the dark or the bright version?
>>
>> My answer to 1) is YES!!!!
>> My answer to 2) I LOVE BOTH
>>
>> Cheers
>> Christian
>>
>>>
>>> Regards
>>> --
>>> Łukasz
>>> + 48 606 323 122 http://www.lenart.org.pl/
>>>
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>>
>>
>> ---
>> http://www.grobmeier.de
>> @grobmeier
>> GPG: 0xA5CC90DB
>>
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>>
>
>
> --
> René Gielen
> http://twitter.com/rgielen
>
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