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From Lukasz Lenart <>
Subject Re: New logo
Date Tue, 26 Nov 2013 07:59:54 GMT
I have passed your comment to designer - anyway we have time and we
can always start over when the first logo won't be good enough ;-)

+ 48 606 323 122

2013/11/24 Rene Gielen <>:
> Am 20.11.13 14:52, schrieb Christian Grobmeier:
>> On 12 Nov 2013, at 16:51, Lukasz Lenart wrote:
>>> 2013/11/12 Cameron Morris <>:
>>>> I love the look of steampunk and rickety old bridges, but I think it
>>>> sends
>>>> the wrong message for a project fighting the perception of being old and
>>>> legacy.  I'd say the more modern looking the better.  However, some
>>>> of the
>>>> more modern bridges look so space age it might be hard to tell that they
>>>> are bridges if they are made into a small icon.  Perhaps some of these
>>>> might spark an idea:
>>> Hmm... you know everything new someday will be old anyway ;-) I'd
>>> rather say let's focus on having cool logo and not the message it
>>> sends ;-)
>> +1 on the cool logo NOW instead of wasting more time.
>> Its always funny with us devs. We have a crap logo for years.
>> Somebody shows up and contributes a fantastic logo (compared to the
>> other one).
>> Suddenly all devs become designers and social media communicators.
> You are right with our out-of-style old logo, and that things should
> change here. But why exactly are we in such a hurry? Going too long with
> an old logo does not mean that a new logo should replace the old one as
> soon as it is just "better". IMHO we would want to replace it with
> something that satisfies us for years. It should be cool and catchy now
> and in five years. "Fantastic compared to the other one" is IMO not
> enough. Do we want old-time users to be surprised to find better logo
> now, or do we want anyone stumbling over our site or a Zeroturnaround
> web frameworks survey to think "hey man, nice logo!"?
> I'm not a social media designer, and for that reason I need to interact
> with a designer. I need inspiration and suggestions to formulate in turn
> which directions to go for the next iteration. Since I'm not a designer,
> I'm for sure too lame with my own cool logo proposal.
> Over all the years I was involved with design tasks, I've seen design
> emerge after some iterations in a process similar to what I outlined
> above. I have never ever experienced being given a first proposal that
> makes it directly to production.
>> Personally I am super-happy that we have such a great proposal.
>> And if we don't have another option (one of us devs IS a designer AND
>> does some work)
>> we should definitely consider it.
> I'm super happy with the work being done, and I like some of the ideas
> incorporated in the first proposals. I like the fact that someone steps
> up and is kind enough to donate work and creativity, and I am super
> thankful for that - and, to be honest, it makes me bit shy to provide
> too much criticism, especially since it is not my profession the actual
> work is all about.
> I went back and forth many times the last two weeks to think and
> re-think if I like the logo, how it might be seen, and what well founded
> criticism I could give. In my review I tried to both incorporate what I
> as a non-professional know about design, as well as what I as a
> "professional design recipient" (read: consumer) feel when I see the logo.
> Some of my thoughts:
> Most common to me seems a combination of a dedicated logo icon with a
> clean writing for the brand, or just an elaborate writing without logo
> icon. From time to time you see some font gimmickry to make a pure
> writing recognizable. But I have failed so far to come up with a example
> for a iconified design building a writing and a font design.
> Have a look at those two sites (scroll to bottom on both)
> There a good bunch of logos, both of companies and open source projects,
> that look cool, clean and modern, yet timeless.
> If you want to follow newest hipster logo trends,
> might be a source for inspiration. Nevertheless, this seems to be not so
> much on the timeless side...
> That said and reviewed many times during last week, I'm more in favor
> for the combination of an icon symbol combined with with a clean and
> modern typographic font for the brand name Struts.
> Stepping back a bit when viewing the proposed designs, what strikes me
> most is that iconified graphic elements are used to construct a font.
> How does this font look like? It does not seem to follow all of the well
> established rules for font design. If you color it completely black from
> the outline and reduce it to the font shape, it does not look like very
> "clean" typography, even a bit clunky. But besides (or even more than?)
> graphical details and tasteful colouring, the shape makes the first
> impression to a viewer. I doubt that it is a good idea to bind the font
> shape of a writing to iconified graphics as building blocks, as this
> limits how elaborate the typographic shape itself will look like.
> Designing a font is a science by itself, you can find tons of
> information on the web. Just for some reading giving an impression:
> As for me, this breaks down to: I have tried to like it, but - as
> proposed so far - I don't. This is my honest personal view. And I also
> think it is a great starting point to go into design iteration. It
> teases me to think, it gives the inspiration someone like me needs to
> imagine and maybe phrase what he thinks the final logo (or a next step)
> should look like.
> Earlier in this discussion, Dave came up with an interesting Google
> search for an isolated logo icon to maybe be combined with a clean brand
> writing:
> Those two for example could be excellent templates for an iconified logo
> graphic:
> Also a very reduced and iconified bridge could be interesting for a logo
> icon.
> I suck badly at crafting graphics, but if time permits I'll give it a
> try to express my thoughts in some graphical draft. But basically my
> overall thoughts go into a direction like the Typesafe or Hazelcast logos.
>> As far as I understood it, this contribution is backed by Lukasz
>> company. I am very grateful
>> for the huge effort they already put into this.
> +1
>> Instead of discussing completely new approaches and ideas which might
>> lead to even more discussion,
>> we all should answer these two question:
>> 1) Can you live with the proposal logo?
> just me: actually no, but it's a great start :)
>> 2) If yes, do you prefer the dark or the bright version?
>> My answer to 1) is YES!!!!
>> My answer to 2) I LOVE BOTH
>> Cheers
>> Christian
>>> Regards
>>> --
>>> Łukasz
>>> + 48 606 323 122
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>> @grobmeier
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> --
> René Gielen
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