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Subject [GitHub] jonb-streamlio commented on issue #2462: Looks like a small user base on SO. Marketing efforts? Will the project last?
Date Tue, 28 Aug 2018 18:47:59 GMT
jonb-streamlio commented on issue #2462: Looks like a small user base on SO. Marketing efforts?
Will the project last?
URL: https://github.com/apache/incubator-pulsar/issues/2462#issuecomment-416698789
   @RobIsHere appreciate the question. Although the software has been in production use at
Yahoo for over 3 years, it was only open sourced as Apache Pulsar more recently and so is
still earlier in its lifecycle than some other projects.
   That said, there is a rapidly growing number of Pulsar users. A number of them are big
companies who like its performance and scalability (but who don't like to talk publicly about
newer parts of their technology stack), and there are also a growing number of mid-size and
even startup companies using it for its flexibility and features. For example there's a large
industrial company using it, a well-known consumer electronics company, a large media company,
a transportation services startup, and a tax planning company, just to name a few.  (For what
it's worth, StackOverflow isn't always an accurate indicator of adoption--I've worked for
companies who had several hundred companies using the technology but very little activity
on StackOverflow. When there are responsive, knowledgeable alternatives such as a vendor supporting
the technology, questions tend to go directly there instead.)
   It's true that the connector ecosystem is smaller than that of longer-established projects
like Kafka, but with the recent release of Pulsar IO (see https://streaml.io/blog/introducing-pulsar-io/),
it's become a lot easier for new connectors to be created. At Streamlio we've been working
with a number of customers and solutions partners on connectors using that framework, which
will also help expand the connector universe. In addition the client options continue to grow--in
addition to C++, Java, and Python, there have been recent new additions from the Pulsar community
including Go (see https://pulsar.apache.org/docs/en/client-libraries/#go-client and https://github.com/Comcast/pulsar-client-go)
and Scala (https://github.com/sksamuel/pulsar4s).
   To the broader question of whether marketing is the deciding factor in success of new projects,
in general marketing isn't the biggest factor in the early days of a project, it's the technology-savvy
people who look beyond "what is a safe choice because lots of other people are doing it" to
adopt new technology based on understanding the differentiation in the technology and connecting
that to what matters for them. With that as the foundation, marketing ramps up and helps to
scale sharing their stories to the broader set of adopters who are less driven by an understanding
of the technology differentiation and more by seeing that other people like them are using
   The great thing about newer projects is how quickly they evolve--without the legacy baggage
of design decisions made years ago, they generally outpace older technologies in innovation,
which adds fuel to the early adoption fires. 

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