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From git-site-r...@apache.org
Subject [27/51] [partial] predictionio-site git commit: Documentation based on apache/predictionio#439b87e07a59021839ea3fe2cd40f98fb8d4cc5f
Date Wed, 14 Mar 2018 22:08:26 GMT
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-<!DOCTYPE html><html><head><title>Events Modeling</title><meta charset="utf-8"/><meta content="IE=edge,chrome=1" http-equiv="X-UA-Compatible"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta class="swiftype" name="title" data-type="string" content="Events Modeling"/><link rel="canonical" href="https://predictionio.apache.org/datacollection/eventmodel/"/><link href="/images/favicon/normal-b330020a.png" rel="shortcut icon"/><link href="/images/favicon/apple-c0febcf2.png" rel="apple-touch-icon"/><link href="//fonts.googleapis.com/css?family=Open+Sans:300italic,400italic,600italic,700italic,800italic,400,300,600,700,800" rel="stylesheet"/><link href="//maxcdn.bootstrapcdn.com/font-awesome/4.2.0/css/font-awesome.min.css" rel="stylesheet"/><link href="/stylesheets/application-eccfc6cb.css" rel="stylesheet" type="text/css"/><script src="//cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.2/html5shiv.min.js"></script><script src="//cdn.mathjax.org/mathjax/latest/Math
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 -3"><nav id="nav-main"><ul><li class="level-1"><a class="expandible" href="/"><span>Apache PredictionIO® Documentation</span></a><ul><li class="level-2"><a class="final" href="/"><span>Welcome to Apache PredictionIO®</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Getting Started</span></a><ul><li class="level-2"><a class="final" href="/start/"><span>A Quick Intro</span></a></li><li class="level-2"><a class="final" href="/install/"><span>Installing Apache PredictionIO</span></a></li><li class="level-2"><a class="final" href="/start/download/"><span>Downloading an Engine Template</span></a></li><li class="level-2"><a class="final" href="/start/deploy/"><span>Deploying Your First Engine</span></a></li><li class="level-2"><a class="final" href="/start/customize/"><span>Customizing the Engine</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Integrating with Your App</span></a><ul><li class="level-2"><a class="final" hr
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 3"><a class="final" href="/templates/classification/quickstart/"><span>Quick Start</span></a></li><li class="level-3"><a class="final" href="/templates/classification/dase/"><span>DASE</span></a></li><li class="level-3"><a class="final" href="/templates/classification/how-to/"><span>How-To</span></a></li><li class="level-3"><a class="final" href="/templates/classification/add-algorithm/"><span>Use Alternative Algorithm</span></a></li><li class="level-3"><a class="final" href="/templates/classification/reading-custom-properties/"><span>Read Custom Properties</span></a></li></ul></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Engine Template Gallery</span></a><ul><li class="level-2"><a class="final" href="/gallery/template-gallery/"><span>Browse</span></a></li><li class="level-2"><a class="final" href="/community/submit-template/"><span>Submit your Engine as a Template</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Demo Tutori
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 is page</h5><aside id="table-of-contents"><ul> <li> <a href="#1-generic-events-performed-by-an-entity">1. Generic events performed by an entity</a> </li> <li> <a href="#2-special-events-for-recording-changes-of-an-entity-s-properties">2. Special events for recording changes of an entity's properties</a> </li> <li> <a href="#3-batch-events-to-the-eventserver">3. Batch Events to the EventServer</a> </li> </ul> </aside><hr/><a id="edit-page-link" href="https://github.com/apache/incubator-predictionio/tree/livedoc/docs/manual/source/datacollection/eventmodel.html.md.erb"><img src="/images/icons/edit-pencil-d6c1bb3d.png"/>Edit this page</a></div><div class="content-header hidden-sm hidden-xs"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing Data</a><span class="spacer">&gt;</span></li><li><span class="last">Events Modeling</span></li></ul></div><div id="page-title"><h1>Events Modeling</h1></div></div><div class="content"> <p>This section expl
 ains how to model your application data as events.</p><p><strong>Entity</strong>: it&#39;s the real world object involved in the events. The entity may perform the events, or interact with other entity (which became <code>targetEntity</code> in an event).</p><p>For example, your application may have users and some items which the user can interact with. Then you can model them as two entity types: <strong>user</strong> and <strong>item</strong> and the entityId can uniquely identify the entity within each entityType (e.g. user with ID 1, item with ID 1).</p><p>An entity may peform some events (e.g user 1 does something), and entity may have properties associated with it (e.g. user may have gender, age, email etc). Hence, <strong>events</strong> involve <strong>entities</strong> and there are three types of events, respectively:</p> <ol> <li>Generic events performed by an entity.</li> <li>Special events for recording changes of an entity&#39;s properties</li> <li>Batch events</li> </
 ol> <p>They are explained in details below.</p><h2 id='1.-generic-events-performed-by-an-entity' class='header-anchors'>1. Generic events performed by an entity</h2><p>Whenever the entity performs an action, you can describe such event as <code>entity &quot;verb&quot; targetEntity with &quot;some extra information&quot;</code>. The <em>&quot;targetEntity&quot;</em> and <em>&quot;some extra information&quot;</em> can be optional. The <em>&quot;verb&quot;</em> can be used as the name of the <em>&quot;event&quot;</em>. The <em>&quot;some extra information&quot;</em> can be recorded as <code>properties</code> of the event.</p><p>The following are some simple examples:</p> <ul> <li>user-1 signs-up</li> </ul> <div class="highlight json"><table style="border-spacing: 0"><tbody><tr><td class="gutter gl" style="text-align: right"><pre class="lineno">1
+<!DOCTYPE html><html><head><title>Events Modeling</title><meta charset="utf-8"/><meta content="IE=edge,chrome=1" http-equiv="X-UA-Compatible"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta class="swiftype" name="title" data-type="string" content="Events Modeling"/><link rel="canonical" href="https://predictionio.apache.org/datacollection/eventmodel/"/><link href="/images/favicon/normal-b330020a.png" rel="shortcut icon"/><link href="/images/favicon/apple-c0febcf2.png" rel="apple-touch-icon"/><link href="//fonts.googleapis.com/css?family=Open+Sans:300italic,400italic,600italic,700italic,800italic,400,300,600,700,800" rel="stylesheet"/><link href="//maxcdn.bootstrapcdn.com/font-awesome/4.2.0/css/font-awesome.min.css" rel="stylesheet"/><link href="/stylesheets/application-eccfc6cb.css" rel="stylesheet" type="text/css"/><script src="//cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.2/html5shiv.min.js"></script><script src="//cdn.mathjax.org/mathjax/latest/Math
 Jax.js?config=TeX-AMS-MML_HTMLorMML"></script><script src="//use.typekit.net/pqo0itb.js"></script><script>try{Typekit.load({ async: true });}catch(e){}</script></head><body><div id="global"><header><div class="container" id="header-wrapper"><div class="row"><div class="col-sm-12"><div id="logo-wrapper"><span id="drawer-toggle"></span><a href="#"></a><a href="http://predictionio.apache.org/"><img alt="Apache PredictionIO" id="logo" src="/images/logos/logo-ee2b9bb3.png"/></a><span>®</span></div><div id="menu-wrapper"><div id="pill-wrapper"><a class="pill left" href="/gallery/template-gallery">TEMPLATES</a> <a class="pill right" href="//github.com/apache/predictionio/">OPEN SOURCE</a></div></div><img class="mobile-search-bar-toggler hidden-md hidden-lg" src="/images/icons/search-glass-704bd4ff.png"/></div></div></div></header><div id="search-bar-row-wrapper"><div class="container-fluid" id="search-bar-row"><div class="row"><div class="col-md-9 col-sm-11 col-xs-11"><div class="hidden-m
 d hidden-lg" id="mobile-page-heading-wrapper"><p>PredictionIO Docs</p><h4>Events Modeling</h4></div><h4 class="hidden-sm hidden-xs">PredictionIO Docs</h4></div><div class="col-md-3 col-sm-1 col-xs-1 hidden-md hidden-lg"><img id="left-menu-indicator" src="/images/icons/down-arrow-dfe9f7fe.png"/></div><div class="col-md-3 col-sm-12 col-xs-12 swiftype-wrapper"><div class="swiftype"><form class="search-form"><img class="search-box-toggler hidden-xs hidden-sm" src="/images/icons/search-glass-704bd4ff.png"/><div class="search-box"><img src="/images/icons/search-glass-704bd4ff.png"/><input type="text" id="st-search-input" class="st-search-input" placeholder="Search Doc..."/></div><img class="swiftype-row-hider hidden-md hidden-lg" src="/images/icons/drawer-toggle-active-fcbef12a.png"/></form></div></div><div class="mobile-left-menu-toggler hidden-md hidden-lg"></div></div></div></div><div id="page" class="container-fluid"><div class="row"><div id="left-menu-wrapper" class="col-md-3"><nav i
 d="nav-main"><ul><li class="level-1"><a class="expandible" href="/"><span>Apache PredictionIO® Documentation</span></a><ul><li class="level-2"><a class="final" href="/"><span>Welcome to Apache PredictionIO®</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Getting Started</span></a><ul><li class="level-2"><a class="final" href="/start/"><span>A Quick Intro</span></a></li><li class="level-2"><a class="final" href="/install/"><span>Installing Apache PredictionIO</span></a></li><li class="level-2"><a class="final" href="/start/download/"><span>Downloading an Engine Template</span></a></li><li class="level-2"><a class="final" href="/start/deploy/"><span>Deploying Your First Engine</span></a></li><li class="level-2"><a class="final" href="/start/customize/"><span>Customizing the Engine</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Integrating with Your App</span></a><ul><li class="level-2"><a class="final" href="/appin
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 /span></a><ul><li class="level-2"><a class="final" href="https://www.apache.org/"><span>Apache Homepage</span></a></li><li class="level-2"><a class="final" href="https://www.apache.org/licenses/"><span>License</span></a></li><li class="level-2"><a class="final" href="https://www.apache.org/foundation/sponsorship.html"><span>Sponsorship</span></a></li><li class="level-2"><a class="final" href="https://www.apache.org/foundation/thanks.html"><span>Thanks</span></a></li><li class="level-2"><a class="final" href="https://www.apache.org/security/"><span>Security</span></a></li></ul></li></ul></nav></div><div class="col-md-9 col-sm-12"><div class="content-header hidden-md hidden-lg"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing Data</a><span class="spacer">&gt;</span></li><li><span class="last">Events Modeling</span></li></ul></div><div id="page-title"><h1>Events Modeling</h1></div></div><div id="table-of-content-wrapper"><h5>On this page</h
 5><aside id="table-of-contents"><ul> <li> <a href="#1-generic-events-performed-by-an-entity">1. Generic events performed by an entity</a> </li> <li> <a href="#2-special-events-for-recording-changes-of-an-entity-s-properties">2. Special events for recording changes of an entity's properties</a> </li> <li> <a href="#3-batch-events-to-the-eventserver">3. Batch Events to the EventServer</a> </li> </ul> </aside><hr/><a id="edit-page-link" href="https://github.com/apache/predictionio/tree/livedoc/docs/manual/source/datacollection/eventmodel.html.md.erb"><img src="/images/icons/edit-pencil-d6c1bb3d.png"/>Edit this page</a></div><div class="content-header hidden-sm hidden-xs"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing Data</a><span class="spacer">&gt;</span></li><li><span class="last">Events Modeling</span></li></ul></div><div id="page-title"><h1>Events Modeling</h1></div></div><div class="content"> <p>This section explains how to model yo
 ur application data as events.</p><p><strong>Entity</strong>: it&#39;s the real world object involved in the events. The entity may perform the events, or interact with other entity (which became <code>targetEntity</code> in an event).</p><p>For example, your application may have users and some items which the user can interact with. Then you can model them as two entity types: <strong>user</strong> and <strong>item</strong> and the entityId can uniquely identify the entity within each entityType (e.g. user with ID 1, item with ID 1).</p><p>An entity may peform some events (e.g user 1 does something), and entity may have properties associated with it (e.g. user may have gender, age, email etc). Hence, <strong>events</strong> involve <strong>entities</strong> and there are three types of events, respectively:</p> <ol> <li>Generic events performed by an entity.</li> <li>Special events for recording changes of an entity&#39;s properties</li> <li>Batch events</li> </ol> <p>They are expl
 ained in details below.</p><h2 id='1.-generic-events-performed-by-an-entity' class='header-anchors'>1. Generic events performed by an entity</h2><p>Whenever the entity performs an action, you can describe such event as <code>entity &quot;verb&quot; targetEntity with &quot;some extra information&quot;</code>. The <em>&quot;targetEntity&quot;</em> and <em>&quot;some extra information&quot;</em> can be optional. The <em>&quot;verb&quot;</em> can be used as the name of the <em>&quot;event&quot;</em>. The <em>&quot;some extra information&quot;</em> can be recorded as <code>properties</code> of the event.</p><p>The following are some simple examples:</p> <ul> <li>user-1 signs-up</li> </ul> <div class="highlight json"><table style="border-spacing: 0"><tbody><tr><td class="gutter gl" style="text-align: right"><pre class="lineno">1
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-</span></pre></td></tr></tbody></table> </div> <p>Notice that each subrequest receives a status response. The limit of 50 events per batch requests is in line with Facebook, Mixpanel, SegmentIO and other event syncs that accept batches.</p></div></div></div></div><footer><div class="container"><div class="seperator"></div><div class="row"><div class="col-md-6 footer-link-column"><div class="footer-link-column-row"><h4>Community</h4><ul><li><a href="//predictionio.apache.org/install/" target="blank">Download</a></li><li><a href="//predictionio.apache.org/" target="blank">Docs</a></li><li><a href="//github.com/apache/incubator-predictionio" target="blank">GitHub</a></li><li><a href="mailto:user-subscribe@predictionio.apache.org" target="blank">Subscribe to User Mailing List</a></li><li><a href="//stackoverflow.com/questions/tagged/predictionio" target="blank">Stackoverflow</a></li></ul></div></div><div class="col-md-6 footer-link-column"><div class="footer-link-column-row"><h4>Contrib
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+</span></pre></td></tr></tbody></table> </div> <p>Notice that each subrequest receives a status response. The limit of 50 events per batch requests is in line with Facebook, Mixpanel, SegmentIO and other event syncs that accept batches.</p></div></div></div></div><footer><div class="container"><div class="seperator"></div><div class="row"><div class="col-md-6 footer-link-column"><div class="footer-link-column-row"><h4>Community</h4><ul><li><a href="//predictionio.apache.org/install/" target="blank">Download</a></li><li><a href="//predictionio.apache.org/" target="blank">Docs</a></li><li><a href="//github.com/apache/predictionio" target="blank">GitHub</a></li><li><a href="mailto:user-subscribe@predictionio.apache.org" target="blank">Subscribe to User Mailing List</a></li><li><a href="//stackoverflow.com/questions/tagged/predictionio" target="blank">Stackoverflow</a></li></ul></div></div><div class="col-md-6 footer-link-column"><div class="footer-link-column-row"><h4>Contribute</h4><u
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 -wrapper"><h5>On this page</h5><aside id="table-of-contents"><ul> <li> <a href="#what-data-should-i-collect">What data should I collect?</a> </li> </ul> </aside><hr/><a id="edit-page-link" href="https://github.com/apache/incubator-predictionio/tree/livedoc/docs/manual/source/datacollection/index.html.md"><img src="/images/icons/edit-pencil-d6c1bb3d.png"/>Edit this page</a></div><div class="content-header hidden-sm hidden-xs"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing Data</a><span class="spacer">&gt;</span></li><li><span class="last">Event Server Overview</span></li></ul></div><div id="page-title"><h1>Event Server Overview</h1></div></div><div class="content"> <p>Apache PredictionIO offers an Event Server that collects data in an event-based style via a RESTful API. By default, Event Server uses Apache HBase as data store.</p><p><img alt="EventServer Highlight" src="/images/eventserver-overview-b4b841d1.png"/></p><h2 id='what-data-
 should-i-collect?' class='header-anchors'>What data should I collect?</h2><p>The Event Server can collect and store arbitrary events. At the beginning of your project, it is recommended to collect as much data as you can. Later on, you can exclude data that are not relevant to your predictive model in Data Preparator.</p><h3 id='recommendation-engine' class='header-anchors'>Recommendation Engine</h3><p>With Collaborative Filtering based Recommendation Engine, a common pattern is</p><div class="highlight shell"><table style="border-spacing: 0"><tbody><tr><td class="gutter gl" style="text-align: right"><pre class="lineno">1</pre></td><td class="code"><pre>user -- action -- item
-</pre></td></tr></tbody></table> </div> <p>where users and items have properties associated with them.</p><p>For example, for personalized book recommendation, some events to collect would be</p> <ul> <li>User 1 purchased product X</li> <li>User 2 viewed product Y</li> <li>User 1 added product Z in the cart</li> </ul> <p>User properties can be gender, age, location, etc. Item properties can be genre, author, and other attributes that may be related to the the user&#39;s preference.</p><p>Data collection varies quite a bit based on your application and your prediction goal. We are happy to <a href="mailto:support@prediction.io">assist you with your questions</a>.</p></div></div></div></div><footer><div class="container"><div class="seperator"></div><div class="row"><div class="col-md-6 footer-link-column"><div class="footer-link-column-row"><h4>Community</h4><ul><li><a href="//predictionio.apache.org/install/" target="blank">Download</a></li><li><a href="//predictionio.apache.org/" t
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 ><nav id="nav-main"><ul><li class="level-1"><a class="expandible" href="/"><span>Apache PredictionIO® Documentation</span></a><ul><li class="level-2"><a class="final" href="/"><span>Welcome to Apache PredictionIO®</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Getting Started</span></a><ul><li class="level-2"><a class="final" href="/start/"><span>A Quick Intro</span></a></li><li class="level-2"><a class="final" href="/install/"><span>Installing Apache PredictionIO</span></a></li><li class="level-2"><a class="final" href="/start/download/"><span>Downloading an Engine Template</span></a></li><li class="level-2"><a class="final" href="/start/deploy/"><span>Deploying Your First Engine</span></a></li><li class="level-2"><a class="final" href="/start/customize/"><span>Customizing the Engine</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Integrating with Your App</span></a><ul><li class="level-2"><a class="final" href=
 "/appintegration/"><span>App Integration Overview</span></a></li><li class="level-2"><a class="expandible" href="/sdk/"><span>List of SDKs</span></a><ul><li class="level-3"><a class="final" href="/sdk/java/"><span>Java & Android SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/php/"><span>PHP SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/python/"><span>Python SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/ruby/"><span>Ruby SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/community/"><span>Community Powered SDKs</span></a></li></ul></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Deploying an Engine</span></a><ul><li class="level-2"><a class="final" href="/deploy/"><span>Deploying as a Web Service</span></a></li><li class="level-2"><a class="final" href="/batchpredict/"><span>Batch Predictions</span></a></li><li class="level-2"><a class="final" href="/deploy/monitoring/"><span>Monitori
 ng Engine</span></a></li><li class="level-2"><a class="final" href="/deploy/engineparams/"><span>Setting Engine Parameters</span></a></li><li class="level-2"><a class="final" href="/deploy/enginevariants/"><span>Deploying Multiple Engine Variants</span></a></li><li class="level-2"><a class="final" href="/deploy/plugin/"><span>Engine Server Plugin</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Customizing an Engine</span></a><ul><li class="level-2"><a class="final" href="/customize/"><span>Learning DASE</span></a></li><li class="level-2"><a class="final" href="/customize/dase/"><span>Implement DASE</span></a></li><li class="level-2"><a class="final" href="/customize/troubleshooting/"><span>Troubleshooting Engine Development</span></a></li><li class="level-2"><a class="final" href="/api/current/#package"><span>Engine Scala APIs</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Collecting and Analyzing Data</span></a><u
 l><li class="level-2"><a class="final active" href="/datacollection/"><span>Event Server Overview</span></a></li><li class="level-2"><a class="final" href="/datacollection/eventapi/"><span>Collecting Data with REST/SDKs</span></a></li><li class="level-2"><a class="final" href="/datacollection/eventmodel/"><span>Events Modeling</span></a></li><li class="level-2"><a class="final" href="/datacollection/webhooks/"><span>Unifying Multichannel Data with Webhooks</span></a></li><li class="level-2"><a class="final" href="/datacollection/channel/"><span>Channel</span></a></li><li class="level-2"><a class="final" href="/datacollection/batchimport/"><span>Importing Data in Batch</span></a></li><li class="level-2"><a class="final" href="/datacollection/analytics/"><span>Using Analytics Tools</span></a></li><li class="level-2"><a class="final" href="/datacollection/plugin/"><span>Event Server Plugin</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Choosing an Alg
 orithm(s)</span></a><ul><li class="level-2"><a class="final" href="/algorithm/"><span>Built-in Algorithm Libraries</span></a></li><li class="level-2"><a class="final" href="/algorithm/switch/"><span>Switching to Another Algorithm</span></a></li><li class="level-2"><a class="final" href="/algorithm/multiple/"><span>Combining Multiple Algorithms</span></a></li><li class="level-2"><a class="final" href="/algorithm/custom/"><span>Adding Your Own Algorithms</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>ML Tuning and Evaluation</span></a><ul><li class="level-2"><a class="final" href="/evaluation/"><span>Overview</span></a></li><li class="level-2"><a class="final" href="/evaluation/paramtuning/"><span>Hyperparameter Tuning</span></a></li><li class="level-2"><a class="final" href="/evaluation/evaluationdashboard/"><span>Evaluation Dashboard</span></a></li><li class="level-2"><a class="final" href="/evaluation/metricchoose/"><span>Choosing Evaluation Metri
 cs</span></a></li><li class="level-2"><a class="final" href="/evaluation/metricbuild/"><span>Building Evaluation Metrics</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>System Architecture</span></a><ul><li class="level-2"><a class="final" href="/system/"><span>Architecture Overview</span></a></li><li class="level-2"><a class="final" href="/system/anotherdatastore/"><span>Using Another Data Store</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>PredictionIO® Official Templates</span></a><ul><li class="level-2"><a class="final" href="/templates/"><span>Intro</span></a></li><li class="level-2"><a class="expandible" href="#"><span>Recommendation</span></a><ul><li class="level-3"><a class="final" href="/templates/recommendation/quickstart/"><span>Quick Start</span></a></li><li class="level-3"><a class="final" href="/templates/recommendation/dase/"><span>DASE</span></a></li><li class="level-3"><a class="final" href="/tem
 plates/recommendation/evaluation/"><span>Evaluation Explained</span></a></li><li class="level-3"><a class="final" href="/templates/recommendation/how-to/"><span>How-To</span></a></li><li class="level-3"><a class="final" href="/templates/recommendation/reading-custom-events/"><span>Read Custom Events</span></a></li><li class="level-3"><a class="final" href="/templates/recommendation/customize-data-prep/"><span>Customize Data Preparator</span></a></li><li class="level-3"><a class="final" href="/templates/recommendation/customize-serving/"><span>Customize Serving</span></a></li><li class="level-3"><a class="final" href="/templates/recommendation/training-with-implicit-preference/"><span>Train with Implicit Preference</span></a></li><li class="level-3"><a class="final" href="/templates/recommendation/blacklist-items/"><span>Filter Recommended Items by Blacklist in Query</span></a></li><li class="level-3"><a class="final" href="/templates/recommendation/batch-evaluator/"><span>Batch Pers
 istable Evaluator</span></a></li></ul></li><li class="level-2"><a class="expandible" href="#"><span>E-Commerce Recommendation</span></a><ul><li class="level-3"><a class="final" href="/templates/ecommercerecommendation/quickstart/"><span>Quick Start</span></a></li><li class="level-3"><a class="final" href="/templates/ecommercerecommendation/dase/"><span>DASE</span></a></li><li class="level-3"><a class="final" href="/templates/ecommercerecommendation/how-to/"><span>How-To</span></a></li><li class="level-3"><a class="final" href="/templates/ecommercerecommendation/train-with-rate-event/"><span>Train with Rate Event</span></a></li><li class="level-3"><a class="final" href="/templates/ecommercerecommendation/adjust-score/"><span>Adjust Score</span></a></li></ul></li><li class="level-2"><a class="expandible" href="#"><span>Similar Product</span></a><ul><li class="level-3"><a class="final" href="/templates/similarproduct/quickstart/"><span>Quick Start</span></a></li><li class="level-3"><a 
 class="final" href="/templates/similarproduct/dase/"><span>DASE</span></a></li><li class="level-3"><a class="final" href="/templates/similarproduct/how-to/"><span>How-To</span></a></li><li class="level-3"><a class="final" href="/templates/similarproduct/multi-events-multi-algos/"><span>Multiple Events and Multiple Algorithms</span></a></li><li class="level-3"><a class="final" href="/templates/similarproduct/return-item-properties/"><span>Returns Item Properties</span></a></li><li class="level-3"><a class="final" href="/templates/similarproduct/train-with-rate-event/"><span>Train with Rate Event</span></a></li><li class="level-3"><a class="final" href="/templates/similarproduct/rid-user-set-event/"><span>Get Rid of Events for Users</span></a></li><li class="level-3"><a class="final" href="/templates/similarproduct/recommended-user/"><span>Recommend Users</span></a></li></ul></li><li class="level-2"><a class="expandible" href="#"><span>Classification</span></a><ul><li class="level-3">
 <a class="final" href="/templates/classification/quickstart/"><span>Quick Start</span></a></li><li class="level-3"><a class="final" href="/templates/classification/dase/"><span>DASE</span></a></li><li class="level-3"><a class="final" href="/templates/classification/how-to/"><span>How-To</span></a></li><li class="level-3"><a class="final" href="/templates/classification/add-algorithm/"><span>Use Alternative Algorithm</span></a></li><li class="level-3"><a class="final" href="/templates/classification/reading-custom-properties/"><span>Read Custom Properties</span></a></li></ul></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Engine Template Gallery</span></a><ul><li class="level-2"><a class="final" href="/gallery/template-gallery/"><span>Browse</span></a></li><li class="level-2"><a class="final" href="/community/submit-template/"><span>Submit your Engine as a Template</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Demo Tutorials
 </span></a><ul><li class="level-2"><a class="final" href="/demo/tapster/"><span>Comics Recommendation Demo</span></a></li><li class="level-2"><a class="final" href="/demo/community/"><span>Community Contributed Demo</span></a></li><li class="level-2"><a class="final" href="/demo/textclassification/"><span>Text Classification Engine Tutorial</span></a></li></ul></li><li class="level-1"><a class="expandible" href="/community/"><span>Getting Involved</span></a><ul><li class="level-2"><a class="final" href="/community/contribute-code/"><span>Contribute Code</span></a></li><li class="level-2"><a class="final" href="/community/contribute-documentation/"><span>Contribute Documentation</span></a></li><li class="level-2"><a class="final" href="/community/contribute-sdk/"><span>Contribute a SDK</span></a></li><li class="level-2"><a class="final" href="/community/contribute-webhook/"><span>Contribute a Webhook</span></a></li><li class="level-2"><a class="final" href="/community/projects/"><spa
 n>Community Projects</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Getting Help</span></a><ul><li class="level-2"><a class="final" href="/resources/faq/"><span>FAQs</span></a></li><li class="level-2"><a class="final" href="/support/"><span>Support</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Resources</span></a><ul><li class="level-2"><a class="final" href="/cli/"><span>Command-line Interface</span></a></li><li class="level-2"><a class="final" href="/resources/release/"><span>Release Cadence</span></a></li><li class="level-2"><a class="final" href="/resources/intellij/"><span>Developing Engines with IntelliJ IDEA</span></a></li><li class="level-2"><a class="final" href="/resources/upgrade/"><span>Upgrade Instructions</span></a></li><li class="level-2"><a class="final" href="/resources/glossary/"><span>Glossary</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Apache Software Foun
 dation</span></a><ul><li class="level-2"><a class="final" href="https://www.apache.org/"><span>Apache Homepage</span></a></li><li class="level-2"><a class="final" href="https://www.apache.org/licenses/"><span>License</span></a></li><li class="level-2"><a class="final" href="https://www.apache.org/foundation/sponsorship.html"><span>Sponsorship</span></a></li><li class="level-2"><a class="final" href="https://www.apache.org/foundation/thanks.html"><span>Thanks</span></a></li><li class="level-2"><a class="final" href="https://www.apache.org/security/"><span>Security</span></a></li></ul></li></ul></nav></div><div class="col-md-9 col-sm-12"><div class="content-header hidden-md hidden-lg"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing Data</a><span class="spacer">&gt;</span></li><li><span class="last">Event Server Overview</span></li></ul></div><div id="page-title"><h1>Event Server Overview</h1></div></div><div id="table-of-content-wrapper">
 <h5>On this page</h5><aside id="table-of-contents"><ul> <li> <a href="#what-data-should-i-collect">What data should I collect?</a> </li> </ul> </aside><hr/><a id="edit-page-link" href="https://github.com/apache/predictionio/tree/livedoc/docs/manual/source/datacollection/index.html.md"><img src="/images/icons/edit-pencil-d6c1bb3d.png"/>Edit this page</a></div><div class="content-header hidden-sm hidden-xs"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing Data</a><span class="spacer">&gt;</span></li><li><span class="last">Event Server Overview</span></li></ul></div><div id="page-title"><h1>Event Server Overview</h1></div></div><div class="content"> <p>Apache PredictionIO offers an Event Server that collects data in an event-based style via a RESTful API. By default, Event Server uses Apache HBase as data store.</p><p><img alt="EventServer Highlight" src="/images/eventserver-overview-b4b841d1.png"/></p><h2 id='what-data-should-i-collect?' c
 lass='header-anchors'>What data should I collect?</h2><p>The Event Server can collect and store arbitrary events. At the beginning of your project, it is recommended to collect as much data as you can. Later on, you can exclude data that are not relevant to your predictive model in Data Preparator.</p><h3 id='recommendation-engine' class='header-anchors'>Recommendation Engine</h3><p>With Collaborative Filtering based Recommendation Engine, a common pattern is</p><div class="highlight shell"><table style="border-spacing: 0"><tbody><tr><td class="gutter gl" style="text-align: right"><pre class="lineno">1</pre></td><td class="code"><pre>user -- action -- item
+</pre></td></tr></tbody></table> </div> <p>where users and items have properties associated with them.</p><p>For example, for personalized book recommendation, some events to collect would be</p> <ul> <li>User 1 purchased product X</li> <li>User 2 viewed product Y</li> <li>User 1 added product Z in the cart</li> </ul> <p>User properties can be gender, age, location, etc. Item properties can be genre, author, and other attributes that may be related to the the user&#39;s preference.</p><p>Data collection varies quite a bit based on your application and your prediction goal. We are happy to <a href="mailto:support@prediction.io">assist you with your questions</a>.</p></div></div></div></div><footer><div class="container"><div class="seperator"></div><div class="row"><div class="col-md-6 footer-link-column"><div class="footer-link-column-row"><h4>Community</h4><ul><li><a href="//predictionio.apache.org/install/" target="blank">Download</a></li><li><a href="//predictionio.apache.org/" t
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