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From don...@apache.org
Subject [37/51] [partial] incubator-predictionio-site git commit: [PIO-6] Clean up for ASF
Date Fri, 22 Jul 2016 21:05:33 GMT
http://git-wip-us.apache.org/repos/asf/incubator-predictionio-site/blob/734e6fcd/datacollection/eventmodel/index.html
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 <div class="row"><div class="col-md-9 col-sm-11 col-xs-11"><div class="hidden-md hidden-lg" id="mobile-page-heading-wrapper"><p>PredictionIO Docs</p><h4>Events Modeling</h4></div><h4 class="hidden-sm hidden-xs">PredictionIO Docs</h4></div><div class="col-md-3 col-sm-1 col-xs-1 hidden-md hidden-lg"><img id="left-menu-indicator" src="/images/icons/down-arrow-dfe9f7fe.png"/></div><div class="col-md-3 col-sm-12 col-xs-12 swiftype-wrapper"><div class="swiftype"><form class="search-form"><img class="search-box-toggler hidden-xs hidden-sm" src="/images/icons/search-glass-704bd4ff.png"/><div class="search-box"><img src="/images/icons/search-glass-704bd4ff.png"/><input type="text" id="st-search-input" class="st-search-input" placeholder="Search Doc..."/></div><img class="swiftype-row-hider hidden-md hidden-lg" src="/images/icons/drawer-toggle-active-fcbef12a.png"/></form></div></div><div class="mobile-left-menu-toggler hidden-md hidden-lg"></div></div></div></div><div id="page" class="contai
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 pandible" href="#"><span>Integrating with Your App</span></a><ul><li class="level-2"><a class="final" href="/appintegration/"><span>App Integration Overview</span></a></li><li class="level-2"><a class="expandible" href="/sdk/"><span>List of SDKs</span></a><ul><li class="level-3"><a class="final" href="/sdk/java/"><span>Java & Android SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/php/"><span>PHP SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/python/"><span>Python SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/ruby/"><span>Ruby SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/community/"><span>Community Powered SDKs</span></a></li></ul></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Deploying an Engine</span></a><ul><li class="level-2"><a class="final" href="/deploy/"><span>Deploying as a Web Service</span></a></li><li class="level-2"><a class="final" href="/cli/#engine-commands"><sp
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 pan>FAQs</span></a></li><li class="level-2"><a class="final" href="/support/"><span>Community Support</span></a></li><li class="level-2"><a class="final" href="/support/#enterprise-support"><span>Enterprise Support</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Resources</span></a><ul><li class="level-2"><a class="final" href="/resources/intellij/"><span>Developing Engines with IntelliJ IDEA</span></a></li><li class="level-2"><a class="final" href="/resources/upgrade/"><span>Upgrade Instructions</span></a></li><li class="level-2"><a class="final" href="/resources/glossary/"><span>Glossary</span></a></li></ul></li></ul></nav></div><div class="col-md-9 col-sm-12"><div class="content-header hidden-md hidden-lg"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing Data</a><span class="spacer">&gt;</span></li><li><span class="last">Events Modeling</span></li></ul></div><div id="page-title"><h1>Events Modeling</h
 1></div></div><div id="table-of-content-wrapper"><h5>On this page</h5><aside id="table-of-contents"><ul> <li> <a href="#1-generic-events-performed-by-an-entity">1. Generic events performed by an entity</a> </li> <li> <a href="#2-special-events-for-recording-changes-of-an-entity-s-properties">2. Special events for recording changes of an entity's properties</a> </li> <li> <a href="#3-batch-events-to-the-eventserver">3. Batch Events to the EventServer</a> </li> </ul> </aside><hr/><a id="edit-page-link" href="https://github.com/apache/incubator-predictionio/tree/livedoc/docs/manual/source/datacollection/eventmodel.html.md.erb"><img src="/images/icons/edit-pencil-d6c1bb3d.png"/>Edit this page</a></div><div class="content-header hidden-sm hidden-xs"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing Data</a><span class="spacer">&gt;</span></li><li><span class="last">Events Modeling</span></li></ul></div><div id="page-title"><h1>Events Modeling<
 /h1></div></div><div class="content"><p>This section explains how to model your application data as events.</p><p><strong>Entity</strong>: it&#39;s the real world object involved in the events. The entity may perform the events, or interact with other entity (which became <code>targetEntity</code> in an event).</p><p>For example, your application may have users and some items which the user can interact with. Then you can model them as two entity types: <strong>user</strong> and <strong>item</strong> and the entityId can uniquely identify the entity within each entityType (e.g. user with ID 1, item with ID 1).</p><p>An entity may peform some events (e.g user 1 does something), and entity may have properties associated with it (e.g. user may have gender, age, email etc). Hence, <strong>events</strong> involve <strong>entities</strong> and there are two types of events, respectively:</p> <ol> <li>Generic events performed by an entity.</li> <li>Special events for recording changes of a
 n entity&#39;s properties</li> <li>Batch events</li> </ol> <p>They are explained in details below.</p><h2 id='1.-generic-events-performed-by-an-entity' class='header-anchors'>1. Generic events performed by an entity</h2><p>Whenever the entity performs an action, you can describe such event as <code>entity &quot;verb&quot; targetEntity with &quot;some extra information&quot;</code>. The <em>&quot;targetEntity&quot;</em> and <em>&quot;some extra information&quot;</em> can be optional. The <em>&quot;verb&quot;</em> can be used as the name of the <em>&quot;event&quot;</em>. The <em>&quot;some extra information&quot;</em> can be recorded as <code>properties</code> of the event.</p><p>The following are some simple examples:</p> <ul> <li>user-1 signs-up</li> </ul> <div class="highlight json"><table style="border-spacing: 0"><tbody><tr><td class="gutter gl" style="text-align: right"><pre class="lineno">1
+<!DOCTYPE html><html><head><title>Events Modeling</title><meta charset="utf-8"/><meta content="IE=edge,chrome=1" http-equiv="X-UA-Compatible"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta class="swiftype" name="title" data-type="string" content="Events Modeling"/><link rel="canonical" href="https://docs.prediction.io/datacollection/eventmodel/"/><link href="/images/favicon/normal-b330020a.png" rel="shortcut icon"/><link href="/images/favicon/apple-c0febcf2.png" rel="apple-touch-icon"/><link href="//fonts.googleapis.com/css?family=Open+Sans:300italic,400italic,600italic,700italic,800italic,400,300,600,700,800" rel="stylesheet"/><link href="//maxcdn.bootstrapcdn.com/font-awesome/4.2.0/css/font-awesome.min.css" rel="stylesheet"/><link href="/stylesheets/application-3598c7d7.css" rel="stylesheet" type="text/css"/><script src="//cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.2/html5shiv.min.js"></script><script src="//cdn.mathjax.org/mathjax/latest/MathJax.j
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 </div></div></div><div id="page" class="container-fluid"><div class="row"><div id="left-menu-wrapper" class="col-md-3"><nav id="nav-main"><ul><li class="level-1"><a class="expandible" href="/"><span>Apache PredictionIO (incubating) Documentation</span></a><ul><li class="level-2"><a class="final" href="/"><span>Welcome to Apache PredictionIO (incubating)</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Getting Started</span></a><ul><li class="level-2"><a class="final" href="/start/"><span>A Quick Intro</span></a></li><li class="level-2"><a class="final" href="/install/"><span>Installing Apache PredictionIO (incubating)</span></a></li><li class="level-2"><a class="final" href="/start/download/"><span>Downloading an Engine Template</span></a></li><li class="level-2"><a class="final" href="/start/deploy/"><span>Deploying Your First Engine</span></a></li><li class="level-2"><a class="final" href="/start/customize/"><span>Customizing the Engine</span></a><
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 class="final" href="/cli/#engine-commands"><span>Engine Command-line Interface</span></a></li><li class="level-2"><a class="final" href="/deploy/engineparams/"><span>Setting Engine Parameters</span></a></li><li class="level-2"><a class="final" href="/deploy/enginevariants/"><span>Deploying Multiple Engine Variants</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Customizing an Engine</span></a><ul><li class="level-2"><a class="final" href="/customize/"><span>Learning DASE</span></a></li><li class="level-2"><a class="final" href="/customize/dase/"><span>Implement DASE</span></a></li><li class="level-2"><a class="final" href="/customize/troubleshooting/"><span>Troubleshooting Engine Development</span></a></li><li class="level-2"><a class="final" href="/api/current/#package"><span>Engine Scala APIs</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Collecting and Analyzing Data</span></a><ul><li class="level-2"><a class="f
 inal" href="/datacollection/"><span>Event Server Overview</span></a></li><li class="level-2"><a class="final" href="/cli/#event-server-commands"><span>Event Server Command-line Interface</span></a></li><li class="level-2"><a class="final" href="/datacollection/eventapi/"><span>Collecting Data with REST/SDKs</span></a></li><li class="level-2"><a class="final active" href="/datacollection/eventmodel/"><span>Events Modeling</span></a></li><li class="level-2"><a class="final" href="/datacollection/webhooks/"><span>Unifying Multichannel Data with Webhooks</span></a></li><li class="level-2"><a class="final" href="/datacollection/channel/"><span>Channel</span></a></li><li class="level-2"><a class="final" href="/datacollection/batchimport/"><span>Importing Data in Batch</span></a></li><li class="level-2"><a class="final" href="/datacollection/analytics/"><span>Using Analytics Tools</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Choosing an Algorithm(s)</sp
 an></a><ul><li class="level-2"><a class="final" href="/algorithm/"><span>Built-in Algorithm Libraries</span></a></li><li class="level-2"><a class="final" href="/algorithm/switch/"><span>Switching to Another Algorithm</span></a></li><li class="level-2"><a class="final" href="/algorithm/multiple/"><span>Combining Multiple Algorithms</span></a></li><li class="level-2"><a class="final" href="/algorithm/custom/"><span>Adding Your Own Algorithms</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>ML Tuning and Evaluation</span></a><ul><li class="level-2"><a class="final" href="/evaluation/"><span>Overview</span></a></li><li class="level-2"><a class="final" href="/evaluation/paramtuning/"><span>Hyperparameter Tuning</span></a></li><li class="level-2"><a class="final" href="/evaluation/evaluationdashboard/"><span>Evaluation Dashboard</span></a></li><li class="level-2"><a class="final" href="/evaluation/metricchoose/"><span>Choosing Evaluation Metrics</span></a>
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 lass="final" href="/demo/community/"><span>Community Contributed Demo</span></a></li><li class="level-2"><a class="final" href="/demo/textclassification/"><span>Text Classification Engine Tutorial</span></a></li></ul></li><li class="level-1"><a class="expandible" href="/community/"><span>Getting Involved</span></a><ul><li class="level-2"><a class="final" href="/community/contribute-code/"><span>Contribute Code</span></a></li><li class="level-2"><a class="final" href="/community/contribute-documentation/"><span>Contribute Documentation</span></a></li><li class="level-2"><a class="final" href="/community/contribute-sdk/"><span>Contribute a SDK</span></a></li><li class="level-2"><a class="final" href="/community/contribute-webhook/"><span>Contribute a Webhook</span></a></li><li class="level-2"><a class="final" href="/community/projects/"><span>Community Projects</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Getting Help</span></a><ul><li class="level
 -2"><a class="final" href="/resources/faq/"><span>FAQs</span></a></li><li class="level-2"><a class="final" href="/support/"><span>Community Support</span></a></li><li class="level-2"><a class="final" href="/support/#enterprise-support"><span>Enterprise Support</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Resources</span></a><ul><li class="level-2"><a class="final" href="/resources/intellij/"><span>Developing Engines with IntelliJ IDEA</span></a></li><li class="level-2"><a class="final" href="/resources/upgrade/"><span>Upgrade Instructions</span></a></li><li class="level-2"><a class="final" href="/resources/glossary/"><span>Glossary</span></a></li></ul></li></ul></nav></div><div class="col-md-9 col-sm-12"><div class="content-header hidden-md hidden-lg"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing Data</a><span class="spacer">&gt;</span></li><li><span class="last">Events Modeling</span></li></ul></d
 iv><div id="page-title"><h1>Events Modeling</h1></div></div><div id="table-of-content-wrapper"><h5>On this page</h5><aside id="table-of-contents"><ul> <li> <a href="#1-generic-events-performed-by-an-entity">1. Generic events performed by an entity</a> </li> <li> <a href="#2-special-events-for-recording-changes-of-an-entity-s-properties">2. Special events for recording changes of an entity's properties</a> </li> <li> <a href="#3-batch-events-to-the-eventserver">3. Batch Events to the EventServer</a> </li> </ul> </aside><hr/><a id="edit-page-link" href="https://github.com/apache/incubator-predictionio/tree/livedoc/docs/manual/source/datacollection/eventmodel.html.md.erb"><img src="/images/icons/edit-pencil-d6c1bb3d.png"/>Edit this page</a></div><div class="content-header hidden-sm hidden-xs"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing Data</a><span class="spacer">&gt;</span></li><li><span class="last">Events Modeling</span></li></ul><
 /div><div id="page-title"><h1>Events Modeling</h1></div></div><div class="content"><p>This section explains how to model your application data as events.</p><p><strong>Entity</strong>: it&#39;s the real world object involved in the events. The entity may perform the events, or interact with other entity (which became <code>targetEntity</code> in an event).</p><p>For example, your application may have users and some items which the user can interact with. Then you can model them as two entity types: <strong>user</strong> and <strong>item</strong> and the entityId can uniquely identify the entity within each entityType (e.g. user with ID 1, item with ID 1).</p><p>An entity may peform some events (e.g user 1 does something), and entity may have properties associated with it (e.g. user may have gender, age, email etc). Hence, <strong>events</strong> involve <strong>entities</strong> and there are two types of events, respectively:</p> <ol> <li>Generic events performed by an entity.</li>
  <li>Special events for recording changes of an entity&#39;s properties</li> <li>Batch events</li> </ol> <p>They are explained in details below.</p><h2 id='1.-generic-events-performed-by-an-entity' class='header-anchors'>1. Generic events performed by an entity</h2><p>Whenever the entity performs an action, you can describe such event as <code>entity &quot;verb&quot; targetEntity with &quot;some extra information&quot;</code>. The <em>&quot;targetEntity&quot;</em> and <em>&quot;some extra information&quot;</em> can be optional. The <em>&quot;verb&quot;</em> can be used as the name of the <em>&quot;event&quot;</em>. The <em>&quot;some extra information&quot;</em> can be recorded as <code>properties</code> of the event.</p><p>The following are some simple examples:</p> <ul> <li>user-1 signs-up</li> </ul> <div class="highlight json"><table style="border-spacing: 0"><tbody><tr><td class="gutter gl" style="text-align: right"><pre class="lineno">1
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@@ -309,36 +287,9 @@ Content-Length: 41
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-</span></pre></td></tr></tbody></table> </div> <p>Notice that each subrequest receives a status responce. The limit of 50 events per batch requests is in line with Facebook, Mixpanel, SegmentIO and other event syncs that accept batches.</p></div></div></div></div><footer><div class="container"><div class="seperator"></div><div class="row"><div class="col-md-4 col-md-push-8 col-xs-12"><div class="subscription-form-wrapper"><h4>Subscribe to our Newsletter</h4><form class="ajax-form" id="subscribe-form" method="POST" action="https://script.google.com/macros/s/AKfycbwhzeKCQJjQ52eVAqNT_vcklH07OITUO7wzOMDXvK6EGAWgaZgF/exec"><input class="required underlined-input" type="email" placeholder="Your email address" name="subscription_email" id="subscription_email"/><input class="pill-button" value="SUBSCRIBE" type="submit" data-state-normal="SUBSCRIBE" data-state-sucess="SUBSCRIBED!" data-state-loading="SENDING..." onclick="t($('#subscription_email').val());"/><p class="result"></p></form></div
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+</span></pre></td></tr></tbody></table> </div> <p>Notice that each subrequest receives a status responce. The limit of 50 events per batch requests is in line with Facebook, Mixpanel, SegmentIO and other event syncs that accept batches.</p></div></div></div></div><footer><div class="container"><div class="seperator"></div><div class="row"><div class="col-md-6 col-xs-6 footer-link-column"><div class="footer-link-column-row"><h4>Community</h4><ul><li><a href="//docs.prediction.io/install/" target="blank">Download</a></li><li><a href="//docs.prediction.io/" target="blank">Docs</a></li><li><a href="//github.com/apache/incubator-predictionio" target="blank">GitHub</a></li><li><a href="mailto:user-subscribe@predictionio.incubator.apache.org" target="blank">Subscribe to User Mailing List</a></li><li><a href="//stackoverflow.com/questions/tagged/predictionio" target="blank">Stackoverflow</a></li></ul></div></div><div class="col-md-6 col-xs-6 footer-link-column"><div class="footer-link-colum
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 <div class="row"><div class="col-md-9 col-sm-11 col-xs-11"><div class="hidden-md hidden-lg" id="mobile-page-heading-wrapper"><p>PredictionIO Docs</p><h4>Event Server Overview</h4></div><h4 class="hidden-sm hidden-xs">PredictionIO Docs</h4></div><div class="col-md-3 col-sm-1 col-xs-1 hidden-md hidden-lg"><img id="left-menu-indicator" src="/images/icons/down-arrow-dfe9f7fe.png"/></div><div class="col-md-3 col-sm-12 col-xs-12 swiftype-wrapper"><div class="swiftype"><form class="search-form"><img class="search-box-toggler hidden-xs hidden-sm" src="/images/icons/search-glass-704bd4ff.png"/><div class="search-box"><img src="/images/icons/search-glass-704bd4ff.png"/><input type="text" id="st-search-input" class="st-search-input" placeholder="Search Doc..."/></div><img class="swiftype-row-hider hidden-md hidden-lg" src="/images/icons/drawer-toggle-active-fcbef12a.png"/></form></div></div><div class="mobile-left-menu-toggler hidden-md hidden-lg"></div></div></div></div><div id="page" class="
 container-fluid"><div class="row"><div id="left-menu-wrapper" class="col-md-3"><nav id="nav-main"><ul><li class="level-1"><a class="expandible" href="/"><span>Apache PredictionIO (incubating) Documentation</span></a><ul><li class="level-2"><a class="final" href="/"><span>Welcome to Apache PredictionIO (incubating)</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Getting Started</span></a><ul><li class="level-2"><a class="final" href="/start/"><span>A Quick Intro</span></a></li><li class="level-2"><a class="final" href="/install/"><span>Installing Apache PredictionIO (incubating)</span></a></li><li class="level-2"><a class="final" href="/start/download/"><span>Downloading an Engine Template</span></a></li><li class="level-2"><a class="final" href="/start/deploy/"><span>Deploying Your First Engine</span></a></li><li class="level-2"><a class="final" href="/start/customize/"><span>Customizing the Engine</span></a></li></ul></li><li class="level-1"><a cla
 ss="expandible" href="#"><span>Integrating with Your App</span></a><ul><li class="level-2"><a class="final" href="/appintegration/"><span>App Integration Overview</span></a></li><li class="level-2"><a class="expandible" href="/sdk/"><span>List of SDKs</span></a><ul><li class="level-3"><a class="final" href="/sdk/java/"><span>Java & Android SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/php/"><span>PHP SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/python/"><span>Python SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/ruby/"><span>Ruby SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/community/"><span>Community Powered SDKs</span></a></li></ul></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Deploying an Engine</span></a><ul><li class="level-2"><a class="final" href="/deploy/"><span>Deploying as a Web Service</span></a></li><li class="level-2"><a class="final" href="/cli/#engine-command
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 an>Event Server Overview</span></a></li><li class="level-2"><a class="final" href="/cli/#event-server-commands"><span>Event Server Command-line Interface</span></a></li><li class="level-2"><a class="final" href="/datacollection/eventapi/"><span>Collecting Data with REST/SDKs</span></a></li><li class="level-2"><a class="final" href="/datacollection/eventmodel/"><span>Events Modeling</span></a></li><li class="level-2"><a class="final" href="/datacollection/webhooks/"><span>Unifying Multichannel Data with Webhooks</span></a></li><li class="level-2"><a class="final" href="/datacollection/channel/"><span>Channel</span></a></li><li class="level-2"><a class="final" href="/datacollection/batchimport/"><span>Importing Data in Batch</span></a></li><li class="level-2"><a class="final" href="/datacollection/analytics/"><span>Using Analytics Tools</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Choosing an Algorithm(s)</span></a><ul><li class="level-2"><a class=
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 " href="/evaluation/metricbuild/"><span>Building Evaluation Metrics</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>System Architecture</span></a><ul><li class="level-2"><a class="final" href="/system/"><span>Architecture Overview</span></a></li><li class="level-2"><a class="final" href="/system/anotherdatastore/"><span>Using Another Data Store</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Engine Template Gallery</span></a><ul><li class="level-2"><a class="final" href="http://templates.prediction.io"><span>Browse</span></a></li><li class="level-2"><a class="final" href="/community/submit-template/"><span>Submit your Engine as a Template</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Demo Tutorials</span></a><ul><li class="level-2"><a class="final" href="/demo/tapster/"><span>Comics Recommendation Demo</span></a></li><li class="level-2"><a class="final" href="/demo/community/"><sp
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 Server Overview</h1></div></div><div id="table-of-content-wrapper"><h5>On this page</h5><aside id="table-of-contents"><ul> <li> <a href="#what-data-should-i-collect">What data should I collect?</a> </li> </ul> </aside><hr/><a id="edit-page-link" href="https://github.com/apache/incubator-predictionio/tree/livedoc/docs/manual/source/datacollection/index.html.md"><img src="/images/icons/edit-pencil-d6c1bb3d.png"/>Edit this page</a></div><div class="content-header hidden-sm hidden-xs"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing Data</a><span class="spacer">&gt;</span></li><li><span class="last">Event Server Overview</span></li></ul></div><div id="page-title"><h1>Event Server Overview</h1></div></div><div class="content"><p>Apache PredictionIO (incubating) offers an Event Server that collects data in an event-based style via a RESTful API. By default, Event Server uses Apache HBase as data store.</p><p><img alt="EventServer Highlight" sr
 c="/images/eventserver-overview-b4b841d1.png"/></p><h2 id='what-data-should-i-collect?' class='header-anchors'>What data should I collect?</h2><p>The Event Server can collect and store arbitrary events. At the beginning of your project, it is recommended to collect as much data as you can. Later on, you can exclude data that are not relevant to your predictive model in Data Preparator.</p><h3 id='recommendation-engine' class='header-anchors'>Recommendation Engine</h3><p>With Collaborative Filtering based Recommendation Engine, a common pattern is</p><div class="highlight shell"><table style="border-spacing: 0"><tbody><tr><td class="gutter gl" style="text-align: right"><pre class="lineno">1</pre></td><td class="code"><pre>user -- action -- item
-</pre></td></tr></tbody></table> </div> <p>where users and items have properties associated with them.</p><p>For example, for personalized book recommendation, some events to collect would be</p> <ul> <li>User 1 purchased product X</li> <li>User 2 viewed product Y</li> <li>User 1 added product Z in the cart</li> </ul> <p>User properties can be gender, age, location, etc. Item properties can be genre, author, and other attributes that may be related to the the user&#39;s preference.</p><p>Data collection varies quite a bit based on your application and your prediction goal. We are happy to <a href="mailto:support@prediction.io">assist you with your questions</a>.</p></div></div></div></div><footer><div class="container"><div class="seperator"></div><div class="row"><div class="col-md-4 col-md-push-8 col-xs-12"><div class="subscription-form-wrapper"><h4>Subscribe to our Newsletter</h4><form class="ajax-form" id="subscribe-form" method="POST" action="https://script.google.com/macros/s/
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 n></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Integrating with Your App</span></a><ul><li class="level-2"><a class="final" href="/appintegration/"><span>App Integration Overview</span></a></li><li class="level-2"><a class="expandible" href="/sdk/"><span>List of SDKs</span></a><ul><li class="level-3"><a class="final" href="/sdk/java/"><span>Java & Android SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/php/"><span>PHP SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/python/"><span>Python SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/ruby/"><span>Ruby SDK</span></a></li><li class="level-3"><a class="final" href="/sdk/community/"><span>Community Powered SDKs</span></a></li></ul></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Deploying an Engine</span></a><ul><li class="level-2"><a class="final" href="/deploy/"><span>Deploying as a Web Service</span></a></li><li class="level
 -2"><a class="final" href="/cli/#engine-commands"><span>Engine Command-line Interface</span></a></li><li class="level-2"><a class="final" href="/deploy/engineparams/"><span>Setting Engine Parameters</span></a></li><li class="level-2"><a class="final" href="/deploy/enginevariants/"><span>Deploying Multiple Engine Variants</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Customizing an Engine</span></a><ul><li class="level-2"><a class="final" href="/customize/"><span>Learning DASE</span></a></li><li class="level-2"><a class="final" href="/customize/dase/"><span>Implement DASE</span></a></li><li class="level-2"><a class="final" href="/customize/troubleshooting/"><span>Troubleshooting Engine Development</span></a></li><li class="level-2"><a class="final" href="/api/current/#package"><span>Engine Scala APIs</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Collecting and Analyzing Data</span></a><ul><li class="level-2"><a c
 lass="final active" href="/datacollection/"><span>Event Server Overview</span></a></li><li class="level-2"><a class="final" href="/cli/#event-server-commands"><span>Event Server Command-line Interface</span></a></li><li class="level-2"><a class="final" href="/datacollection/eventapi/"><span>Collecting Data with REST/SDKs</span></a></li><li class="level-2"><a class="final" href="/datacollection/eventmodel/"><span>Events Modeling</span></a></li><li class="level-2"><a class="final" href="/datacollection/webhooks/"><span>Unifying Multichannel Data with Webhooks</span></a></li><li class="level-2"><a class="final" href="/datacollection/channel/"><span>Channel</span></a></li><li class="level-2"><a class="final" href="/datacollection/batchimport/"><span>Importing Data in Batch</span></a></li><li class="level-2"><a class="final" href="/datacollection/analytics/"><span>Using Analytics Tools</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Choosing an Algorithm
 (s)</span></a><ul><li class="level-2"><a class="final" href="/algorithm/"><span>Built-in Algorithm Libraries</span></a></li><li class="level-2"><a class="final" href="/algorithm/switch/"><span>Switching to Another Algorithm</span></a></li><li class="level-2"><a class="final" href="/algorithm/multiple/"><span>Combining Multiple Algorithms</span></a></li><li class="level-2"><a class="final" href="/algorithm/custom/"><span>Adding Your Own Algorithms</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>ML Tuning and Evaluation</span></a><ul><li class="level-2"><a class="final" href="/evaluation/"><span>Overview</span></a></li><li class="level-2"><a class="final" href="/evaluation/paramtuning/"><span>Hyperparameter Tuning</span></a></li><li class="level-2"><a class="final" href="/evaluation/evaluationdashboard/"><span>Evaluation Dashboard</span></a></li><li class="level-2"><a class="final" href="/evaluation/metricchoose/"><span>Choosing Evaluation Metrics</sp
 an></a></li><li class="level-2"><a class="final" href="/evaluation/metricbuild/"><span>Building Evaluation Metrics</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>System Architecture</span></a><ul><li class="level-2"><a class="final" href="/system/"><span>Architecture Overview</span></a></li><li class="level-2"><a class="final" href="/system/anotherdatastore/"><span>Using Another Data Store</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Engine Template Gallery</span></a><ul><li class="level-2"><a class="final" href="http://templates.prediction.io"><span>Browse</span></a></li><li class="level-2"><a class="final" href="/community/submit-template/"><span>Submit your Engine as a Template</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Demo Tutorials</span></a><ul><li class="level-2"><a class="final" href="/demo/tapster/"><span>Comics Recommendation Demo</span></a></li><li class="level-
 2"><a class="final" href="/demo/community/"><span>Community Contributed Demo</span></a></li><li class="level-2"><a class="final" href="/demo/textclassification/"><span>Text Classification Engine Tutorial</span></a></li></ul></li><li class="level-1"><a class="expandible" href="/community/"><span>Getting Involved</span></a><ul><li class="level-2"><a class="final" href="/community/contribute-code/"><span>Contribute Code</span></a></li><li class="level-2"><a class="final" href="/community/contribute-documentation/"><span>Contribute Documentation</span></a></li><li class="level-2"><a class="final" href="/community/contribute-sdk/"><span>Contribute a SDK</span></a></li><li class="level-2"><a class="final" href="/community/contribute-webhook/"><span>Contribute a Webhook</span></a></li><li class="level-2"><a class="final" href="/community/projects/"><span>Community Projects</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Getting Help</span></a><ul><li class
 ="level-2"><a class="final" href="/resources/faq/"><span>FAQs</span></a></li><li class="level-2"><a class="final" href="/support/"><span>Community Support</span></a></li><li class="level-2"><a class="final" href="/support/#enterprise-support"><span>Enterprise Support</span></a></li></ul></li><li class="level-1"><a class="expandible" href="#"><span>Resources</span></a><ul><li class="level-2"><a class="final" href="/resources/intellij/"><span>Developing Engines with IntelliJ IDEA</span></a></li><li class="level-2"><a class="final" href="/resources/upgrade/"><span>Upgrade Instructions</span></a></li><li class="level-2"><a class="final" href="/resources/glossary/"><span>Glossary</span></a></li></ul></li></ul></nav></div><div class="col-md-9 col-sm-12"><div class="content-header hidden-md hidden-lg"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing Data</a><span class="spacer">&gt;</span></li><li><span class="last">Event Server Overview</span>
 </li></ul></div><div id="page-title"><h1>Event Server Overview</h1></div></div><div id="table-of-content-wrapper"><h5>On this page</h5><aside id="table-of-contents"><ul> <li> <a href="#what-data-should-i-collect">What data should I collect?</a> </li> </ul> </aside><hr/><a id="edit-page-link" href="https://github.com/apache/incubator-predictionio/tree/livedoc/docs/manual/source/datacollection/index.html.md"><img src="/images/icons/edit-pencil-d6c1bb3d.png"/>Edit this page</a></div><div class="content-header hidden-sm hidden-xs"><div id="breadcrumbs" class="hidden-sm hidden xs"><ul><li><a href="#">Collecting and Analyzing Data</a><span class="spacer">&gt;</span></li><li><span class="last">Event Server Overview</span></li></ul></div><div id="page-title"><h1>Event Server Overview</h1></div></div><div class="content"><p>Apache PredictionIO (incubating) offers an Event Server that collects data in an event-based style via a RESTful API. By default, Event Server uses Apache HBase as data s
 tore.</p><p><img alt="EventServer Highlight" src="/images/eventserver-overview-b4b841d1.png"/></p><h2 id='what-data-should-i-collect?' class='header-anchors'>What data should I collect?</h2><p>The Event Server can collect and store arbitrary events. At the beginning of your project, it is recommended to collect as much data as you can. Later on, you can exclude data that are not relevant to your predictive model in Data Preparator.</p><h3 id='recommendation-engine' class='header-anchors'>Recommendation Engine</h3><p>With Collaborative Filtering based Recommendation Engine, a common pattern is</p><div class="highlight shell"><table style="border-spacing: 0"><tbody><tr><td class="gutter gl" style="text-align: right"><pre class="lineno">1</pre></td><td class="code"><pre>user -- action -- item
+</pre></td></tr></tbody></table> </div> <p>where users and items have properties associated with them.</p><p>For example, for personalized book recommendation, some events to collect would be</p> <ul> <li>User 1 purchased product X</li> <li>User 2 viewed product Y</li> <li>User 1 added product Z in the cart</li> </ul> <p>User properties can be gender, age, location, etc. Item properties can be genre, author, and other attributes that may be related to the the user&#39;s preference.</p><p>Data collection varies quite a bit based on your application and your prediction goal. We are happy to <a href="mailto:support@prediction.io">assist you with your questions</a>.</p></div></div></div></div><footer><div class="container"><div class="seperator"></div><div class="row"><div class="col-md-6 col-xs-6 footer-link-column"><div class="footer-link-column-row"><h4>Community</h4><ul><li><a href="//docs.prediction.io/install/" target="blank">Download</a></li><li><a href="//docs.prediction.io/" ta
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