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From Niclas Hedhman <nic...@hedhman.org>
Subject Fwd: New TLP
Date Mon, 04 May 2015 12:58:07 GMT
Sally runs the PR for ASF, and I asked her how we should go about
announcing to the world, see my question and her answer below.

It is a relatively low effort to make an announcement, which I think also
goes out as a Press Release. We should leverage this resource as much as we
can to draw in fresh blood...

---------- Forwarded message ----------
From: Sally Khudairi <sk@haloworldwide.com>
Date: Mon, May 4, 2015 at 5:14 PM
Subject: Re: New TLP
To: Niclas Hedhman <niclas@hedhman.org>

Hey Niclas --thanks so much for your note. It's great to hear from you, as

Of course, I'm happy to help.

We often solicit quotes/testimonials from the Apache community to
demonstrate the project's robustness and breadth of deployment.

TLP announcements have ranged from having single quotes (VP of the project)
to several perspectives from the PMC to multiple endorsements from the
community. http://s.apache.org/L0H is an example that you may find useful
in terms of format.

Organizations supporting/using Zest are welcome to issue their own,
standalone "hurrah, Apache Zest!" press release at that time as well (we
love it when multiple announcements come out to support a podling's
graduation!). We just need to make sure that we coordinate

So our next steps here are for you (and the PMC) to:

1) help me draft the announcement (mostly filling in the "what is
Zest"/features+functionality bits --I'll take care of the headline, etc.);
2) decide whether you'd like to include supporting testimonials from the
community (and solicit them); and
3) work together that our formal press/public and internal/developer/list
timing is in synch (it's best to have everything roll out within the next
week, rather than announce the project's graduation on your dev list or
announce@apache.org, followed by a press release several weeks later)

Re: announcement date --we usually issue press releases on Tuesdays, as
that garners the best global media exposure/coverage, followed by Mondays,
then Wednesdays. So in this instance, the earliest we can issue the press
release would be Monday 11 May.

Thanks in advance for your help. Feel fee to ping me if you need anything.
I look forward to working with you!

Warmest regards,

From: Niclas Hedhman <niclas@hedhman.org>
To: Sally Khudairi <sk@haloworldwide.com>
Sent: Sunday, 3 May 2015, 20:23
Subject: New TLP

Hi, long time... I hope you are doing well again...

I am sure that I am supposed to use some mail alias, but not sure which

I don't know if you noticed that Apache Zest was created without going
through the Incubator ;-)  A complete project from the outside, straight
into TLP. A little bit of new territory, and I wonder if that is newsworthy
in itself.

Otherwise, we intend to make a 2.1 release in June or so, and wonder if you
have pointers to "good announcements" and other docs to educate ourselves
on how to go about it.



Niclas Hedhman, Software Developer
http://zest.apache.org - New Energy for Java

Niclas Hedhman, Software Developer
http://zest.apache.org - New Energy for Java

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