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From Rob Weir <robw...@apache.org>
Subject Re: University Student Promotional Flyer ( was: Re: Yet another flyer)
Date Mon, 09 Sep 2013 21:40:16 GMT
On Mon, Sep 9, 2013 at 12:09 PM, Drew Jensen <drewjensen.inbox@gmail.com> wrote:
> Howdy,
>
> No the problem was I forgot my password and reset it, then I couldn't get
> past the cpatcha - today, I'm in...so it likely was fat fingers on my part.
>
> As for where to put this stuff. I don't know, it doesn't do much good if
> folks A) don't know it exists and B) don't actually hand them out.
>

That is the rub, isn't it?

No one will find them on the mailing list.  On the wiki as well it
will be hard to find.   We need something that connects this with a
"call to action".

> I was thinking that as an example the university student flyer might be
> worth a post to the social media sites something along the lines of:
> Are you a university student? Do you use AOO? Would like to promote it? It
> is as easy as taking this <> pdf file, printing a few copies and
> distributing them on your campus, (school library, student union, etc).
>
>
> That would be good for a one time push, then it's just a matter of having
> this stuff reasonably easy to find for folks coming along later - but then
> there lay the trick ;)
>

The key is to extend your targeted persona-based approach (which is a
very smart approach) with a web page (or a wiki page) that is equally
targeted and rich in relevant keywords, so it is findable in
Google/Bing for someone looking for that kind of material.  The
brochure could then be linked to from that page.

We would then have a "call to action" in the form of a blog post, that
we could further publicize via Twitter, Facebook and Google+.

Lather.  Rinse.  Repeat.

Regards,

-Rob

> //drew
>
>
> On Sun, Sep 8, 2013 at 1:41 PM, Andrea Pescetti <pescetti@apache.org> wrote:
>
>> On 04/09/2013 Drew Jensen wrote:
>>
>>> focus on an Individual university student / teaching aid / professor ...
>>>
>>>   PDF
>>> https://docs.google.com/file/**d/0Bx7ZNEXlmR0INm5IZzQwQXRodGM<https://docs.google.com/file/d/0Bx7ZNEXlmR0INm5IZzQwQXRodGM>
>>> ODT
>>> https://docs.google.com/file/**d/0Bx7ZNEXlmR0IVmJ3QzVDNjQyaHc<https://docs.google.com/file/d/0Bx7ZNEXlmR0IVmJ3QzVDNjQyaHc>
>>>
>>
>> It's a very nice improvement over the existing leaflet. And a good idea to
>> have a few different types of leaflet (all as PDF and ODT) ready to use for
>> different targets.
>>
>>
>>  I tried to put this on confluence BTW, but am having problems logging on
>>>
>>
>> What kind of problems? If you used your old @openoffice.org account for
>> the cwiki, you must ask infrastructure@apache.org to change your e-mail
>> address. Symptom: if you login, you cannot access content (not even read
>> the pages available to unauthenticated visitors, let alone edit them).
>>
>>
>>  So - If someone wants to move it to the cwiki, please do
>>>
>>
>> Can you suggest a specific page that your leaflets should be attached to?
>>
>> Regards,
>>   Andrea.
>>
>>
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