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From Andrea Pescetti <>
Subject Re: University Student Promotional Flyer ( was: Re: Yet another flyer)
Date Fri, 13 Sep 2013 22:14:43 GMT
On 09/09/2013 23:40, Rob Weir wrote:
> On Mon, Sep 9, 2013 at 12:09 PM, Drew Jensen wrote:
>> That would be good for a one time push, then it's just a matter of having
>> this stuff reasonably easy to find for folks coming along later - but then
>> there lay the trick ;)
> The key is to extend your targeted persona-based approach (which is a
> very smart approach) with a web page (or a wiki page) that is equally
> targeted and rich in relevant keywords, so it is findable in
> Google/Bing for someone looking for that kind of material.  The
> brochure could then be linked to from that page.

This is a good approach. For the time being, Drew could also attach his 
nice series of brochures to
so that they are not lost in Google Docs and mailing list messages.


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