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From Kay Schenk <kay.sch...@gmail.com>
Subject Re: Naming and Trademark Concerns
Date Wed, 29 May 2013 15:51:45 GMT
On Tue, May 28, 2013 at 9:13 PM, Dave Fisher <dave2wave@comcast.net> wrote:

>
> On May 28, 2013, at 3:03 AM, Jürgen Schmidt wrote:
>
> > On 5/28/13 4:12 AM, Rob Weir wrote:
> >> On May 27, 2013, at 8:28 PM, Dave Fisher <dave2wave@comcast.net> wrote:
> >>
> >>> Hi -
> >>>
> >>> I just now reviewed Jürgen's latest snapshot build and I have some
> trademark concerns. The current UI and Help file seem to be out of Apache
> Branding policy[1][2] in two ways.
> >>>
> >>> (1) The most prominent use of the brand in many place is "OpenOffice"
> when it ought to be "Apache OpenOffice." This is the case in many places
> throughout the UI and Help files.
> >>>
> >>
> >> Can you give some examples?
> >
> > I agree we need concrete examples. We discussed the usage of OpenOffice
> > instead of Apache OpenOffice her eon the list weeks/month ago. I am
> > wondering why this pops up now.
>
> Understood. I took some time to search for uses of "productname" and there
> are a large number. Let's just say that I am bringing it up now so that we
> can start on it early for 4.1. We can add a shortproductname and choose
> when we say "Apache OpenOffice" and "OpenOffice".
>
> We need to do this in a way that helps the ASF and the AOO PMC defend the
> brand.
>
> Since this is large let's let this happen immediately after the 4.0
> release. Let it be a branding effort, call it 4.1.
>
> >
> > The intro and about clearly state Apache OpenOffice. Many other
> > occurrences are simply OpenOffice, the term that all use normally.
>
> Let's pay attention to these screens as we update to the new logo and the
> below:
>
> >
> >>
> >>> (2) There is no trademark attribution in the application UI.
> >>>
> >
> > What exactly do you have in mind?
> >
> > We can add or change the intro image to
> >
> > ##
> > Apache, the Apache feather logo, and OpenOffice are trademarks of The
> > Apache Software Foundation. OpenOffice.org and the seagull logo are
> > registered trademarks of The Apache Software Foundation. Other names
> > appearing on the site may be trademarks of their respective owners.
> > ##
> >
> > maybe we can add a short form to the start center but I am not sure. I
> > have never seen it in a prominent place in an application.
>
> Yes it can be something like this maybe a fourth tab. Trademarks on the
> dialog with Readme, License, and Notices. Since it is is legalese it can
> always be in English. Is this what you mean? If so, good.
>
> We also should write "TM and Copyright" on the About.
>
> >
> > But we can for sure add an untranslated version in the about box and the
> > intro
>
> How can I help?
>
> Regards,
> Dave
>

For anyone's information, the relevant discussion on this is here:

 http://markmail.org/message/uzml36utq744as6q



> >
> > Juergen
> >
> >
> >>> I'm willing to help mitigate these issues if someone wants to point me
> towards the correct action.
> >>>
> >>> Regards,
> >>> Dave
> >>>
> >>> [1] http://www.apache.org/foundation/marks/responsibility.html
> >>> [2] http://www.apache.org/foundation/marks/pmcs
> >>> ---------------------------------------------------------------------
> >>> To unsubscribe, e-mail: dev-unsubscribe@openoffice.apache.org
> >>> For additional commands, e-mail: dev-help@openoffice.apache.org
> >>>
> >>
> >> ---------------------------------------------------------------------
> >> To unsubscribe, e-mail: dev-unsubscribe@openoffice.apache.org
> >> For additional commands, e-mail: dev-help@openoffice.apache.org
> >>
> >
> >
> > ---------------------------------------------------------------------
> > To unsubscribe, e-mail: dev-unsubscribe@openoffice.apache.org
> > For additional commands, e-mail: dev-help@openoffice.apache.org
> >
>
>
> ---------------------------------------------------------------------
> To unsubscribe, e-mail: dev-unsubscribe@openoffice.apache.org
> For additional commands, e-mail: dev-help@openoffice.apache.org
>
>


-- 
----------------------------------------------------------------------------------------
MzK

"You can't believe one thing and do another.
 What you believe and what you do are the same thing."
                             -- Leonard Peltier

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