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From janI <j...@apache.org>
Subject Re: Conversation: Pick A Logo
Date Fri, 05 Apr 2013 14:37:15 GMT
On 5 April 2013 14:50, Rob Weir <robweir@apache.org> wrote:

> On Fri, Apr 5, 2013 at 3:33 AM, Jürgen Schmidt <jogischmidt@gmail.com
> >wrote:
>
> > On 4/5/13 6:01 AM, Samer Mansour wrote:
> > > Hello Everyone,
> > >
> > > Can I propose we move forward with this logo:
> http://imagebin.org/252847
> > > I kept the current official blue for both the logo and word 'Open' in
> the
> > > wordmark because the word 'Open' gets less emphasis with the lighter
> > blue.
> > > I also gave the text Apache a placement inside the valley made by the
> two
> > > O's as many people's designs had suggested.
> > > The font is Roboto Condensed which is Apache 2.0 Licensed.
> >
> > mmh, I don't think that it would be a good approach if we simply move
> > forward with this one. We collected several proposals over weeks now and
> > it is still not easy to pick the serious ones.
> >
> > We should summarize what we have, maybe drop the obvious bad ones and
> > start a first vote. the 3 best voted proposals will be reviewed in more
> > detail if they fulfill our requirements and if we can appropriate
> > further brand elements like icons, app icon, etc.
> >
> >
> Maybe call the initial thing a "poll" rather than a "vote".  It is a form
> of testing, really, gathering feedback in a structured way.  But it is not
> a decision-making process.  We could put the top 3 into a blog post and
> gather feedback and preferences on blog, mailing list, facebook, etc.
> We'll also get 'expert opinion' from those who understand logos well.  This
> all gives the PMC some solid information, from community members, users,
> experts, etc., to make a final decision.  Ideally these sources concur on
> their preferences.  But there might be divergent views.  But the PMC
> decides in the end.
>

I have lost the overview of how many logos are in competition, since it do
not follow this theme intensively. I have seen at least one I really liked,
but to fair I think we should make one page (mwiki/cwiki or something else)
where everybody can see the competing logos side by side. The logos should
each be structured as Web-logo, software-logo and favicon (many seems to
forget this important part). With such a page the community can give their
opinion (I agree with rob, no vote just a poll), and the 3 best, go in a
second round, and of course pmc officially decide, but I am pretty sure
they will follow the opinion of the community.

I personally would not take the 3 best to a blog/facebook etc....this is
"our" product, and we the community decide how to present it to the
end-users.

Rgds
Jan I.

-Rob
>
>
>
> > Then start the final vote.
> >
> > Just my opinion
> >
> > Juergen
> >
> >
> >
> > >
> > > The source file is an SVG created in Inkscape. The above is a png
> export.
> > >
> > > Samer
> > >
> > > On Sun, Mar 31, 2013 at 2:55 PM, Samer Mansour <samer519@gmail.com>
> > wrote:
> > >
> > >> Hello,
> > >>
> > >> I will wait a few more days but it sounds like the group will be able
> to
> > >> come to a consensus on refreshing the orb in some way or another.  We
> > can
> > >> proceed with finalizing this logo proposal if no one objectifies.
> > >>
> > >> Samer
> > >>
> > >>
> > >> On Sun, Mar 31, 2013 at 3:40 AM, Kadal Amutham <vkadal@gmail.com>
> > wrote:
> > >>
> > >>> A flat logo may be good for  Pepsi, Domino's, Microsoft, Skype,
> Twitter
> > >>> since they have money power to promote. What AOO needs is a good
> > looking
> > >>> logo
> > >>>
> > >>> With Warm Regards
> > >>>
> > >>> V.Kadal Amutham
> > >>> 919444360480
> > >>> 914422396480
> > >>>
> > >>>
> > >>> On 30 March 2013 18:17, Juergen Schmidt <jogischmidt@gmail.com>
> wrote:
> > >>>
> > >>>> Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado:
> > >>>>> On 3/29/13, Robin Fowler <robin.fowler@outlook.com> wrote:
> > >>>>>> Due to the opinions I've seen so far I've decided to make
a new
> > >>> design:
> > >>>>>>
> > >>>>>>
> > >>>>
> > >>>
> >
> https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1&modificationDate=1364582663662
> > >>>>>
> > >>>>> Here is a tweak, without the orb. Looks pretty olympic.
> > >>>>> http://imagebin.org/252139
> > >>>>>
> > >>>> maybe I am confused but I thought that we want something like the
> orb
> > >>> that
> > >>>> can be used standalone with the name. For ample for buttons,
> stickers
> > >>> etc.
> > >>>>
> > >>>> Juergen
> > >>>>>
> > >>>>>
> > >>>>>>
> > >>>>>> Overall it has a flat look and yet still some depth to
make it
> stand
> > >>>> out
> > >>>>>> from the microsoft brand. I think it is also important
to think
> > >>> about
> > >>>> the
> > >>>>>> form itself, the silhouette should ideally be recognisable
on its
> > >>> own,
> > >>>> which
> > >>>>>> is one reason using the apache feather is a good idea.
> > >>>>>>
> > >>>>>> Some other thoughts:
> > >>>>>>
> > >>>>>> One of the problems i see with a lot of the proposals is
the lack
> of
> > >>>> thought
> > >>>>>> given to typography. It seems the text is just slapped
on as an
> > >>>>>> afterthought, in many cases the 'apache' is floating somewhere
> > >>> randomly
> > >>>>>> above 'openoffice'. Think of what you want the logo to
imply, it
> > >>>> should not
> > >>>>>> look disorganised. Another thing worth pointing out is
the kerning
> > >>>> (spacing
> > >>>>>> between letters) which could be optimised on some of the
> proposals.
> > >>>>>>
> > >>>>>
> > >>>>>
> > >>>>> There was a long discussion about the typography, starting
with an
> > >>>>> open typography, and also a more artistic.
> > >>>>>
> > >>>>>>
> > >>>>>> This is an extremely important aspect of the whole logo
design and
> > >>>> should be
> > >>>>>> considered when choosing a design. After all, many logos
consist
> of
> > >>>> nothing
> > >>>>>> other than text.
> > >>>>>>
> > >>>>>> I also want to say i really like Vasilis Xenofontos design.
It
> might
> > >>>> be too
> > >>>>>> different from the current, but it's a very good logo imo.
> > >>>>>>
> > >>>>>> Robin
> > >>>>>>
> > >>>>>> On 28 Mar 2013, at 12:38, Samer Mansour <samer519@gmail.com>
> wrote:
> > >>>>>>
> > >>>>>>> Robin brought up a good point that we should pick a
logo before
> we
> > >>>> start
> > >>>>>>> work on the application artifacts or the website as
it will
> > >>> influence
> > >>>>>>> those.
> > >>>>>>>
> > >>>>>>> I initially was excited that we could have a new logo,
an
> > >>>> opportunity to
> > >>>>>>> change the face of OpenOffice.
> > >>>>>>>
> > >>>>>>> But after I saw Chris R. proposal I convinced myself
refreshing
> > >>>> rather
> > >>>>>>> than
> > >>>>>>> re-branding was the better path.
> > >>>>>>>
> > >>>>>>> So I would like to start a conversation that will hopefully
give
> > >>> us
> > >>>>>>> strong
> > >>>>>>> arguments to picking a logo.
> > >>>>>>>
> > >>>>>>> I already mentioned I liked the flat logo.
> > >>>>>>> Here are reasons:
> > >>>>>>>
> > >>>>>>> - It is very similar to the current logo and that logo
has a
> > >>> history
> > >>>> of
> > >>>>>>> being recognized.
> > >>>>>>> - Flat is 'in', easily recognizable on and works well
on social
> > >>>>>>> platforms,
> > >>>>>>> screens and print media. (Think corporate and product
logos of
> > >>> today,
> > >>>>>>> recently Pepsi, Domino's, Microsoft, Skype, Twitter)
> > >>>>>>> - This logo can be severed from the word mark to make
it fit in a
> > >>>> square
> > >>>>>>> and still carry the branding image. Icons, site, etc.
> > >>>>>>> - A middle ground for community members who like the
current
> logo.
> > >>>> Who
> > >>>>>>> want
> > >>>>>>> to achieve a new image of 4.0 without tossing history.
> > >>>>>>>
> > >>>>>>> Looking back, we had lots of ideas but it only took
me a moment
> > >>> when
> > >>>> i
> > >>>>>>> saw
> > >>>>>>> Chris r.'s proposal to realize the logo didn't need
to be complex
> > >>> and
> > >>>>>>> completely new. That simple was actually beautiful.
> > >>>>>>>
> > >>>>>>> Thoughts? Agree? Disagree (and your solution is)?
> > >>>>>>>
> > >>>>>>> Samer Mansour
> > >>>>>>
> > >>>>>>
> > >>>>>>
> > >>> ---------------------------------------------------------------------
> > >>>>>> To unsubscribe, e-mail:
> marketing-unsubscribe@openoffice.apache.org
> > >>>>>> For additional commands, e-mail:
> > >>> marketing-help@openoffice.apache.org
> > >>>>>>
> > >>>>>
> > >>>>>
> > >>>>>
> > >>>>> --
> > >>>>> Alexandro Colorado
> > >>>>> Apache OpenOffice Contributor
> > >>>>> http://es.openoffice.org
> > >>>>>
> > >>>>>
> ---------------------------------------------------------------------
> > >>>>> To unsubscribe, e-mail:
> marketing-unsubscribe@openoffice.apache.org
> > >>>>> For additional commands, e-mail:
> > marketing-help@openoffice.apache.org
> > >>>>>
> > >>>>>
> > >>>>
> > >>>>
> > >>>>
> > >>>
> > >>
> > >>
> > >
> >
> >
> > ---------------------------------------------------------------------
> > To unsubscribe, e-mail: dev-unsubscribe@openoffice.apache.org
> > For additional commands, e-mail: dev-help@openoffice.apache.org
> >
> >
>

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