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From: "Dennis E. Hamilton" <orcmid@apache.org>
To: <dev@openoffice.apache.org>
Cc: <vea1083@gmail.com>
Subject: RE: [PROPOSAL] New Apache OpenOffice 4 logo proposals...
Date: Thu, 27 Dec 2012 16:22:51 -0800
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I particularly like the symbols for the individual applications as =
featured in the video.  The simplicity is great, and those will make =
great buttons as file-system icons and in other applications of the =
unified symbols.

Thanks for bringing your creativity to this effort.  The results are =
exciting.

 - Dennis

MUSINGS (completely without self-censorship for whatever constructive =
value it may bring):

I found the final logo difficult to examine in the video, perhaps =
because it does not stay on screen very long.  The colored rings will be =
difficult at small sizes/low resolutions, I think, and color =
differentiation (for the "reds" in particular) will be a problem too, =
because the rings are so thin.  (I notice, on my monitor, that the rings =
are difficult to distinguish and the blue ring is over-powered by the =
others.  The symbol strikes me as simply too "busy.")

I think the font usage works.  It is difficult to balance two styles =
like that, but the current proposal is much better.  I notice that I am =
distracted by the letter spacing of "APACHE."=20

I favor the direction toward simplicity.  This will work at many sizes, =
including in specialization as a badge on larger icons.  It will also =
work on devices that use (small) tiles for applications. =20

In the full logo, one possibility is to use the central orb by itself, =
in the larger size or between the two sizes, without worrying about =
multi-color decorations or embedding in a tile.  This will also allow =
the creation of a "download" symbol, and some of the other allied =
symbols (locked documents, links, etc.) that add decorations to the main =
symbol.  The modernized symbol has a metallic-emblem look that is a =
little stark compared to the text.  I also wonder what color the ring =
needs to be so that it is apparent on a white background.

I wonder if the outer ring could appear beveled or a different hue so =
the wing of the larger gull appears to be in front of the background.  =
That might be too much detailing though.

-----Original Message-----
From: RGB ES [mailto:rgb.mldc@gmail.com]=20
Sent: Thursday, December 27, 2012 13:53
To: dev@openoffice.apache.org
Subject: Re: [PROPOSAL] New Apache OpenOffice 4 logo proposals...

2012/12/27 Michael Acevedo <vea1083@gmail.com>

> Greetings to all in the mailing list and those in this AOO Logo =
Proposal
> subject,
>
> In this email, I would like to mention that I have added two new logo
> proposals to the Apache OpenOffice Logo exploration wiki article. Now =
let
> me explain what this new logo it's all about.
>
> The new logo design does away with the orb and changes it for a gull =
ring
> that rests under a blue background which itself rests on circles which =
are
> inspired on the Adobe Flex logo multicolor scheme. The new gull ring =
while
> being new, retains the familiar circular shape of the current =
OpenOffice
> logo, but at the same time is a new take that pays respect to the orb. =
All
> of these elements are wrapped in a modern black gradient icon than =
makes
> the logo stand out. Furthermore, the new logo actually changes the =
look of
> the word OpenOffice into a more modern non-capitalized "openoffice" =
word
> design (also an inspiration from the Adobe Flex project logo). The =
latter
> serves the function of highlighting Apache as the owner of the project
> (whose name is in capital letters), yet the non-capitalized =
"openoffice"
> names takes presence by being written in a larger size font. Overall, =
the
> new logo design is simple, clean, and modern.
>
> Now that I have given a sense of the new logo, I would like to show =
you a
> reveal video:
> http://www.youtube.com/watch?v=3DAC-tOuhTm9Y


I just have one word to say: Wow!

The video is really, really cool. Thanks!


>
>
> But there is one last detail, which actually is a testament to the =
power of
> OpenOffice. The detail is that the logo that you see at the end of the
> video was 99% made in Apache OpenOffice Draw.
>
> Hope you liked the logo and the reveal video.
>
> Happy Holidays!
>
> You can see the formal proposal in the Cwiki at Apache:
>
> =
https://cwiki.apache.org/confluence/display/OOOUSERS/AOO+4.x+-+Logo+Explo=
rations
>
> <snip>
>
>
> --
> Best,
> Michael
>