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From Graham Lauder <>
Subject [PROPOSAL] Initiate a Contest for Branding of 4.0
Date Fri, 26 Oct 2012 08:36:49 GMT
The launch of 4.0 is a unique opportunity in the life of AOO both now and
far into the future.

The branding needs to position us in the market place, be distinctive and
unique and makes a statement about the product.

The creation of this requires a skillset that we do not have an over
abundance of in the project.

The proposal therefore is to initiate a contest to create this new
branding, this would have multiple benefits in terms of community outreach,
marketing and raising brand awareness.

The contest would be source of the eventual branding of AOO 4.0

The process would be:

Formulate a RFP with contest details and guidelines (these would include
the product name and a reasonable outline of our target markets),
timeframe, methodologies of presentation and breadth of branding elements.

Perhaps sound out some sponsors for a prize

Filter responses for eligibility according to the initial criteria

Filter responses for global appropriateness

Filter responses for target market relevance

Communicate with the creators of this first shortlist to get them to sell
their idea

Shortlist to a dozen or less based on function (ie usability across
multiple media)

Create a survey to gauge general public impressions/feelings with regard to
certain branding criteria: Uniqueness, Impact, Impression and

Reduce and Repeat.

If no clear "winner" emerges then PMC becomes the tiebreaker

Lazy consensus 5 days seeing as how the weekend is nearly upon us


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