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From Rob Weir <>
Subject Re: logo source files
Date Tue, 03 Apr 2012 20:12:18 GMT
Just a quick tag to the above.  We need to be careful whether we trying to
solve a communications problem or a legal problem.

If we're talking about inadvertent trademark misuse, then we have two
lightweight solutions:

1) Make it harder for someone to accidentally misuse the trademark via
education, but also by not encouraging using of our core marks, but instead
encouraging use of separate "community marks" that are not also used to
identify our products.  So segregation of two kinds of logos.

2) Handle with education and friendly contacts those who do inadvertently

If we're talking about intentional misuse of the marks, then that is an
entirely different issue.  Playing around with where we put the logos,
whether in the trunk or in another directory, or any other "soft"
technological teams will have almost zero impact. If someone wants to
misuse the trademark then they will easily overcome these inconveniences.

The keys to dealing with intentional misuse are:

1) A documented trademark policy that makes it clear which uses are
permitted and which are not.

2) Strong methods, cryptographic methods, to ensure that our official
releases can be identified.

3) User education, so they know to look for such official releases.

Does this make sense?


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