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From "Marcus (OOo)" <>
Subject Re: (was Re: Ooo blog)
Date Tue, 12 Jul 2011 12:25:25 GMT
Am 07/12/2011 01:41 PM, schrieb Rob Weir:
> On Tue, Jul 12, 2011 at 4:59 AM, Graham Lauder<>  wrote:
>> On Mon, 2011-07-11 at 20:21 +0300, Daniel Shahaf wrote:
>>> Javier Sola wrote on Mon, Jul 11, 2011 at 18:43:17 +0700:
>>>> If Apache forced this without discussion it would be a bad start for
>>>> the project.
>>> You're misportraying the facts; it's a preexisting Apache policy that
>>> predates OOo being proposed as a podling.
>>> Now, we're generally reasonable people here, and the podling can always
>>> request an exception (talk to trademarks@).
>>>    But, with my Member hat on,
>>> this collective "Let's join Apache, but not be called Apache, and not
>>> work with existing Apache entities" spirit leaves a rather bad taste.
>> I'm not saying we the community, should not be called Apache whatever.
>> Nobody is down on Apache, but I just don't want to dilute the strong
>> brand of the #product#.  OOo has a very strong market share in the
>> Office Suite Software Consumer market.
>> It is important that we maintain that share and grow it.
>> There is a large community:  35,000 individuals subscribed to OOo
>> maillists when I last checked, Louis may have more up-to-date numbers
>> Around 800 have signed the JCA/SCA
>> Scores possibly Hundreds of Millions of Users worldwide and growing
>> All this under the Brand.  There has been a lot of noise
> Yes, under the Apache brand.  But also under the Obama presidency and
> under the Chinese Year of the  Rabbit.  We don't know what is
> coincidence versus a real essential cause and effect relationship.  In
> other words, we don't know if we'd have the same number of users, or
> even more, with a different name.
> These seems like something we could debate endlessly without
> resolution.  But I wonder if a more definitive answer might come from

Then we should come to a result. I tried to asked this in my mail on the 

> a survey of users and other market participants, looking at branding
> perceptions, trying out a few variations on the name, seeing which
> ones elicit the most positive responses.  I'd be happy to yield to
> facts.


I don't think that yet another survey will bring better results than the 
last mails here on the list. ;-)


>> around LibreOffice with those Linux Distributions who used Go-OOo now
>> distributing with LO, but those numbers, compared to OOo across all
>> platforms are miniscule and I believe that will remain the same unless
>> of course this stalling of development, forced on us by Oracle,
>> continues or the brand is modified violently so that we have
>> re-establish our brand right from the beginning.  In our consumer market
>> tacking Apache on the end would do just this.  This not a slight on
>> Apache or lack of appreciation for their efforts thus far, just a
>> statement of the circumstances.
>> Cheers
>> GL

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