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Date: Wed, 24 Apr 2013 03:37:00 -0400 (EDT)
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Subject: [CONF] Apache OpenOffice Community > AOO 4.x - Logo Explorations
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Space: Apache OpenOffice Community (https://cwiki.apache.org/confluence/dis=
play/OOOUSERS)
Page: AOO 4.x - Logo Explorations (https://cwiki.apache.org/confluence/disp=
lay/OOOUSERS/AOO+4.x+-+Logo+Explorations)


Edited by Antoine Chevrier:
---------------------------------------------------------------------
h2. *Creative Brief*

How might we update or enhance our product visual identifier/logo to best r=
eflect our brand?

h2. Brand Attributes

The Apache OpenOffice brand reflects the following attributes:

* global
* open
* transparent
* accessible
* clean
* strong
* leader
* approachable
* innovative
* modern
* sharp
* usable
* lightweight


h2. Visual Elements

The following visual elements are associate with the Apache OpenOffice prod=
ucts:
* globe, orb, circle
* document, page, square, rectangle
* transparent materials
* letter O & O
* apache feather
* gulls, page curls
* document, book, booklet

h2. Brainstorming

No wrong answers here, just a collection of sketches realizing the visual e=
lements.

h5. Kevin Grignon - Concepts

!Concept 03 - Sketch.JPG|thumbnail,border=3D1!

!Concpet 04 - Sketch.JPG|thumbnail,border=3D1!

!Concpet 05 - Sketch.JPG|thumbnail,border=3D1!

!Concpet 06 - Sketch.JPG|thumbnail,border=3D1!

!Concpet 07 - Sketch.JPG|thumbnail,border=3D1!

!Concpet 08 - Sketch.JPG|thumbnail,border=3D1!

!Concpet 09 - Sketch.JPG|thumbnail,border=3D1!

!Concept 09 - Medium Fidelity.png|thumbnail,border=3D1!
- docs
- transparent


!Concpet 10 - Sketch.JPG|thumbnail,border=3D1!

h5. Lucas Filho  - Concepts

!Proposta_Logo_Splash_Aoo.png|thumbnail,border=3D1!

*1.Graham Lauder* \-&nbsp; *Graphical Text for Logo text*

This is another example of a text graphic created in inkscape used instead =
of some type of typeface.&nbsp; It's a San Serif type font and can be modif=
ied as an svg. !OpenOfficeText.png|border=3D1!
PNG version: !OOLogoText.png|border=3D1!

h4. 2.Michael Acevedo - Concept Logo for AOO 4 Proposal #1 (12-15-2012)


h6.

This logo proposal changes makes use of a new font and logo scheme to prese=
nt the word OpenOffice by updating the orb as a flat surface and placing a =
"donut" hole (which represents the open nature of AOO as an open source pro=
ject) in the orb along with our trademark gulls effectively making it an "O=
" which anchors the words "Open" and "Office" but with the use of a single =
"O". The logo also makes use of a new typeface.

 !AOO 4 LOGO.jpg|border=3D1,height=3D300!

h4. {color:#000000}{*}3.Michael Acevedo - Concept Logo for AOO 4 Proposal #=
2 (12-19-2012)*{color}

The second logo proposal for Apache&nbsp;OpenOffice 4 is more conservative,=
 conventional, and simplistic than the previous logo proposal; which makes =
the new open office logo more recognizable among the community. The new log=
o proposal makes use of an updated OpenOffice orb which now rests on four s=
quares that represents the four main applications associated with an office=
 suite (Blue=3D Writer, Green=3D Calc, Orange=3D Impress, and Violet=3D Bas=
e). In addition the orb now is surrounded by a white belvel emboss ring tha=
t makes the logo look more like a pin and actually makes it stand out of th=
e four background squares

. !AOO 4 LOGO v2-5 Small copy.jpg|border=3D1!

h4. {color:#000000}{*}4.Michael Acevedo - Concept Logo for AOO 4 Proposal #=
3, 4, 5, 6, and 7 (12-20-2012)*{color}

Below there are 5 additional logos for the Apache OpenOffice project, all o=
f these follow a similar language to logo proposal 2. !AOO 4 LOGO All Propo=
sals 2.jpg|border=3D1!

!AOO 4 LOGO All Proposals 3.jpg|border=3D1!

h4. [5.JZA#display/~jza|JZA#display/~jza] \- AOO 4 Logo proposal

A design quite different from the Gulls and even the parameters used. The l=
ogo applies more basic elements with a second version that is more complex.=
 It tries to emulate some symbolism of continuity and dynamic evolution. Is=
 not meant to be a finished design but the inspiration to think different a=
bout logos and image of the product.


!AOO_concept2.png|border=3D1!

A more complex version with something that is between feathers or the flow =
of water. It add some dynamism and speed to the _continuity symbol_.


!AOOLogoConcept6.png|border=3D1!

Some suggestions on improving the fonts and color combination has already b=
een contributed. A more rounded and contrasting font might improve the impa=
ct of the logo.

h4. *6.Michael Acevedo - Concept Logo for Apache OpenOffice 4.0 Proposals #=
8 and #9 (12-26-2012).*

The designs below are the eight and ninth versions of my proposal logos for=
 the Apache OpenOffice 4.0 logo. This new design does away with the orb and=
 changes it for a gull ring that rests under a blue background which itself=
 rests on circles which are inspired on the Adobe Flex logo multicolor sche=
me. The new gull ring while being new retains the familiar circular shape o=
f the current OpenOffice logo, but at the same time is a new take that pays=
 respect to the orb. All of these elements are wrapped in a modern black gr=
adient icon than makes the logo stand out. Furthermore, the new logo actual=
ly changes the look of the word OpenOffice (also an inspiration from the Ad=
obe Flex project logo) into a more modern non-capitalized "openoffice" desi=
gn. The latter serves the function of highlighting Apache as the owner of t=
he project (whose name is in capital letters), yet the non-capitalized "ope=
noffice" names takes presence by being written in a larger size font. Overa=
ll, the new logo design is simple, clean, and modern.

Below there are two designs, the first one (top) is the proposed official l=
ogo for the project and the second logo (bottom) has a slightly smaller ico=
n that is geared toward website header use and banners.

!AOO Logo Proposals 8 and 9 downscaled.jpg|border=3D1!

h4. 7.Robin Fowler - Logo proposal OpenOffice 4 (01-31-2013)

The gulls in this logo are aligned to form the shape of a book. On one of t=
he pages there's text (writer) and the other there's a spreadsheet (calc). =
The font used is the Bitstream Vera. The feather is white like the gulls, t=
he reason for not using the apache brand feather is simply that it doesn't =
really match the design.

!OO_4_Logo_Robin_Fowler.png!

h4. 8.Michael Acevedo \-&nbsp;*Concept Logo for Apache OpenOffice 4.0 Propo=
sals #10 and #11 (1-31-2013).*

The following logo which I&nbsp;affectionately&nbsp;call "BlueCon", takes a=
 cue of logo designs 9 and 10, but actually makes it simple by taking the m=
ulticolored rings away and repaints the icon to the OpenOffice blue color. =
As with proposal 9 and 10 seagull ring remains and the design for the word =
"openoffice" is carried over as well. This logo addresses observations made=
 about logos 9 and 10 being "too crowded" due to the application rings. The=
 new coloring of the icon represents the whole OpenOffice suite, something =
that the original seagull orb accomplished. Logo proposal 10 is oriented to=
 be used on the office suite, where logo proposal 11 is geared towards bein=
g used on the project's webpage as the icon has been scaled down to be more=
 header friendly. !AOO 4 LOGO Proposals Bluecon.jpg!

h4. Kevin Grignon \-&nbsp;*Concept Logo for Apache OpenOffice 4.0 Proposals=
 #12 and #13 (2-15-2013).*

!AOO-4.0-Logo-Design-Font_Explorations.png|border=3D1!

!AOO-4.0-Logo-Design-Concept-Palette.png|border=3D1!

!AOO-4.0-Logo-Design-Circle-Gulls-01.png|border=3D1!

!AOO-4.0-Logo-Design-Globe-Gulls-01.png|border=3D1!

!AOO-4.0-Logo-Design-Globe-Gulls-02.png|border=3D1!

!AOO-4.0-Logo-Design-Circle-Feather-01.png|border=3D1!

!AOO-4.0-Logo-Design-Globe-Feather-01.png|border=3D1!

!AOO-4.0-Logo-Design-Globe-Feather-02.png|border=3D1!

!AOO-4.0-Logo-Product-Icons.png|border=3D1!


h2. Notes

- consider a logo content, as seen in Flex
- Apache OpenOffice is a continuation of OpenOffice.org, consider retaining=
 aspects of previous OpenOffice logo for continuity
- consider including Apache in logo


h2. Test

Sample document attachment: [^sample_document.odt]


h4. 9.Carl Marcum - Rough Concept Logo for Apache OpenOffice 4.0

This is a rough draft of my thoughts for a logo. Borrowing the text portion=
 from Michael Acevedo's proposal and the 3.4 orb.
Colors are added as a bar beneath text. The "S" shapes ends of the colors a=
re from the icons (Sun styling I think?).
The colors could be attached together and gradient applied maybe.
I hope if someone likes this they can pursue it further as I'm not an artis=
t :-)

!aoo-4-test-1.jpg|border=3D1!

{anchor:sm}

h2. 10. Samer Mansour - Logo Proposal & Branding Consideration

Inspired by Michael Acevedo's rounded square design in 6 & 8. Font is from =
Google Web Fonts, its OFL licensed.&nbsp; If we can't use font we can repla=
ce.

My goal is to keep it simple, Its not just a splash screen logo, its a bran=
d, and this brand will need to spread through out the product. Icons, about=
, website, etc.&nbsp;
Simplicity in logo will help with branding challenges in busier layouts lik=
e the Website, About Screen, videos etc.
I picked the font because the font shape helps reinforce the logo's shape.


Opinion: User should be able to see an outline or silhouette of a logo and =
recognize the brand. The gulls are ours.


Black outline is to help focus eyes. Second image is to show application to=
 other branding activities, done with less effort.
!SM - AOO4 - Logo Consid.png|border=3D1,width=3D621,,height=3D452!


h2. 11. Chris R. - Clean flat style (Feb-Mar 2013)

Feb 2, 2013: Just a rough fast brainstorm test ;-)
Without glossy or other "modish" style. Left away all "unnecessary elements=
": the brand should speak for itself.
Scales not bad at smaller sizes (app icons here 64px), but this is just to =
give an idea of my idea: icons are not optimzed (line thickness, etc.)

!2013-02_Apache_OpenOffice_Logo-Proposal_ChrisTa.png|border=3D1!

Mar 15, 2103: Got inspred by Kevin Grignon (Source Sans Pro font and color =
background) and at the same time found my first proposal inappropriate (mis=
sing Apache and Open).
Have used grey colors for the font and added TM.
Find this proposal much better.

!2013-03_Apache_OpenOffice_Logo-Proposal_ChrisTa.png|border=3D1!


h2. Lucas Filho - Concepts 02

!Concepts_LucasFilho02.png|align=3Dleft,thumbnail,border=3D1!


Using Google to write, sorry errors.

I present four proposals for logo Apache OpenOffice 4.0. In standard versio=
ns, and indeed black and white. For best viewing, download, and view separa=
tely.

01 - The proposal presents a shame apache inside a circle representing the =
world - ie, the world is Apache;

02 - Based on the scrawl of Kevin Grignon, the plane represents freedom. Bu=
t we have two problems: the plane separately without the name does not reme=
mber the brand, we have no reference what it is. Second, I have already sub=
mitted a proposal similar to the LibreOffice project for some time ([https:=
//picasaweb.google.com/lh/photo/rht5jt8ISZiVAHIbyJ_QbtMTjNZETYmyPJy0liipFm0=
?feat=3Ddirectlink]);

03 - My favorite:-) , shows six squares inclined. Each package represents p=
rograms (Writer, Calc, Impress, Base, Draw and Math). The set - name and ob=
jects, references an arrow (apache);

04 - The two objects can become a success in marketing. The two objects ref=
er to painting done with fingers in the faces of Apache Indians. Imagine le=
ctures around the world made =E2=80=8B=E2=80=8Bwith the speaker with his fa=
ce painted (a headdress would be excellent to complement this case)\!

This characterization would be a "trademark" of Apache OpenOffice. I'm not =
talking about using costumes through the streets, but the painting would be=
 the basic (optional).


Em portugu=C3=AAs:
Usando o Google para escrever, desculpe erros.

Apresento quatro propostas para logomarca do Apache OpenOffice 4.0. Em vers=
=C3=B5es normal, com efeito e preto e branco. Para melhor visualiza=C3=A7=
=C3=A3o, fazer download e ver em separado.

01 - A proposta apresenta uma pena apache dentro de um c=C3=ADrculo que rep=
resenta o mundo - ou seja, o mundo =C3=A9 Apache;

02 - Baseado no rabisco de Kevin Grignon, o avi=C3=A3o representa a liberda=
de. Mas temos dois problemas: o avi=C3=A3o em separado sem o nome n=C3=A3o =
lembra a marca, n=C3=A3o temos refer=C3=AAncia do que se trata. O segundo, =
j=C3=A1 enviei uma proposta parecida ao projeto LibreOffice h=C3=A1 algum t=
empo ([https://picasaweb.google.com/lh/photo/rht5jt8ISZiVAHIbyJ_QbtMTjNZETY=
myPJy0liipFm0?feat=3Ddirectlink]);

03 - Minha preferida : ), mostra seis quadrados inclinados. Cada um represe=
nta os programas do pacote (Writer, Calc,Impress, Base,Draw e Math). O conj=
unto - nome e objetos, faz refer=C3=AAncia a uma seta (apache);

04 - Os dois objetos podem se transformar em um caso de sucesso em marketin=
g. Os dois objetos fazem refer=C3=AAncia a pintura feita com dedos nos rost=
os dos =C3=ADndios apaches. Imaginem as palestras ao redor do mundo feitas =
com o palestrante com o rosto pintado (um cocar como complemento seria exce=
lente neste caso)\!

Esta caracteriza=C3=A7=C3=A3o seria uma "marca registrada" do Apache OpenOf=
fice. N=C3=A3o estou falando de usar vestimentas pelas ruas, mas a pintura =
seria o b=C3=A1sico (opcional).
!https://lh6.googleusercontent.com/-rFtNy0RQhLY/URWZ9LowMlI/AAAAAAAACkM/YSp=
1AOM4QyQ/s640/Concepts_LucasFilho02.png|border=3D1!
{anchor:sm2}

h2. 13. Samer Mansour - Flat & Slim

Building on Chris R. Direction.&nbsp; Fonts are Apache License 2.0 fonts. T=
his is in the direction of a refresh rather than a new logo.

Can also adjust to make f's touch.


!SM-prop-02-09-13-open-sans-light.png|height=3D175!

Open Sans Light


!SM-prop-02-09-13-open-sans.png|height=3D175!

Open Sans - 'Apache' still in Open Sans Light though


!SM-prop-02-09-13-roboto-cond.png|height=3D175!

Roboto


h2. 14 Pavel Vasilyev  - Classic Apache feather & Name

!http://pavlinux.ru/AOO.png|align=3Dleft,border=3D0!


h2. 15 Abhimanyu Singh

Built using Inkscape. Font used is UbuntuCondensed-Regular (under UFL). Min=
imalistic and Gradient less logo. Two O's lined up to look like a tunnel an=
d 2 Gulls coming put of it, representing freedom.
!openOfficeLogo.png|border=3D1!

h2. 16 Robin Fowler - Logo proposal OpenOffice 4 (29.03.2013) Updated 08.04=
.2013

Judging by feedback the new logo should be evolutionary rather than revolut=
ionary. This design provides a simplistic and modernised twist to the curre=
nt logo. Adding just that little bit of depth to make it stand out from sim=
ilar styles (microsoft), it still delivers the 'flat' look many of you have=
 proposed. The feather represents the apache brand as well as giving the lo=
go a more unique and recognisable form (rather just a plain circle). There =
will be more thought given to the implementation of the feather.

!OO_4_final_design_Robin-Fowler.jpg|border=3D0!

Here is a revised version of my first proposal as well as my second proposa=
l without feather:


!OO_4_Logo_01_final.jpg!

!OO_4_Logo_02_final.jpg!


h2. 17 Samer Mansour - 31.03.2013

If people like the feather I suggest we try to incorporate it into the curr=
ent logo, although when its too small it loses its shape when scaled down.

>From the left to the right: 1 Current logo, 2 lighter current logo, 3  flat=
ter logo (Similar to Robin's), 4 All Flat with lighter blue, 5 All  flat wi=
th official blue.
!Middle Ground.png|border=3D1!

h2. 18 Can =C3=9Cnl=C3=BCsoy - Logo Proposal


A different color palette is suggested. I tried a squarish shape for the ic=
on and it now looks just like an app icon. Simple, clean and recognizable.

!http://farm9.staticflickr.com/8239/8665909842_f7a5894c22.jpg|border=3D1!&n=
bsp; !http://farm9.staticflickr.com/8262/8672717816_c702ac5e9d.jpg|border=
=3D1!

22.04.13\- I have added the icons for my proposal. They don' t include the =
gulls, but they can be added.


h2. {color:#000000}{*}19 Antoine - one other Aoo logo proposal{*}{color}

!path3964.png|border=3D1!

!text3096.png|border=3D1!
Draft logo proposal done with DejaVu fonts, available as a svg file done wi=
th Inkscape. The Apache feaser could be replaced by an other feather design=
 if requested.
The red hot colors are suggested here to get a better marketing penetration=
 compared with flat common offices brands.

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