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Subject [CONF] Apache OpenOffice Community > Logo Proposals
Date Sun, 18 Mar 2012 21:35:00 GMT
Space: Apache OpenOffice Community (
Page: Logo Proposals (

Change Comment:
/* logo for main site - free and open productivity suite */

Edited by Drew Jensen:
Please attach any logo proposals to this page. More complete proposals should have their own
wiki pages.

These are proposals for the essential logo of the Apache OpenOffice (incubating) project.
 There are many other ways that branded material appears.  This page concentrates the essential
logo tyhpically found on the top or upper left of visible presentations of project-identified
material.  (There is such a logo in trial use at the top of this wiki page, for example.)


h2. [1|#h1]. [Gulls-Centric|AOOLogo proposal] Logo Proposal (Drew Jensen, started 2011-12-03)

There are two versions of the logo as the first proposal on the top of the [AOO Logo Proposal|AOOLogo
proposal#h2p1] page:

h6. 300 x 100 px (intended for 90ppi viewing)

!AOOLogo proposal^300x100_dj_white.png|border=1!

h6. 150 x 50 px (intended for 90ppi small logo viewing)

!AOOLogo proposal^150x50_dj_white.png|border=1!

Two more variations, this time focused on download buttons and bringing back some of the branding
elements from the OO.o 3.0 release cycle.

h6. 300 x 100 px


h6. 120 x 60 px !aoo-download-120x60.png|border=1!

The inkscape files used to generate these, along with two additional png files, are in this


Along the same line, a couple of 'Get Aoo' graphics - specifically for use outside of the
main site, I would think.

h6. a 300x100 px example !get-aoo-300x100-cf.png|border=1!

You will find a collection of similar png files and two svg files in here:


h4. Proposed banner logo for the main web site


h4. A proposal for the template repository at !extension-logo.png|border=1!


h2. [2|#h2]. Orb-Centric Logo Proposals (Michael Acevedo, started 2012-01-06)


h5. [2.1|#h2p1] Orb Centric Proposal Logo #1

!Apache OpenOffice Proposal #1.jpg|border=1!

The first logo proposal takes a cue from the current Apache OpenOffice podling logo however,
it reduces the Apache name into a smaller font size and places it on top of the OpenOffice
name. In addition, it replaces the seagulls on top of the "Open" and reinstates the OpenOffice
blue orb seagull logo. Overall, logo #1 keeps the familiarity of the current
logo while complying with the Apache branding guidelines.


h5. [2.2|#h2p2] Orb Centric Proposal Logo #2

!Apache OpenOffice Proposal #2.jpg|border=1!

The second alternative logo proposal moves the Apache word and places it in front of the OpenOffice
blue orb logo. The Apache word font size is also increased to the same size of the OpenOffice
word. Overall the logo remains unchanged, but logo #2 highlights Apache more prominently as
the main sponsor of the project than logo #1.


h5. [2.3|#h2p3] Orb Centric Proposal Logo #3

!Apache OpenOffice v2.jpg|border=1!

The third alternative logo is similar to Logo Proposal #1 but adds the "Incubating" tagline
below the OpenOffice name, as per Apache requirements.


h5. [2.4|#h2p4] Orb Centric Proposal Logo #4

!Apache OpenOffice Proposal #2 v2.jpg|border=1!

The fourth alternative logo is similar to Logo Proposal #2 but adds the "Incubating" tagline
directly below the OpenOffice name, as per Apache requirements.


h5. [2.5|#h2p5] Orb Centric Proposal Logo #5

!New OpenOffice copy.jpg|border=1!

The fifth alternative logo radically refreshes the OpenOffice logo by placing the seagull
orb as the "O" in the word "Open". In addition it puts the Apache feather under the Apache
name. I'ts a refreshing look of the project's logo while retaining some of the commonality
of the legacy logo.


h5. [2.6|#h2p6] Orb Centric Proposal Logo #6

!New OpenOffice v2.jpg|border=1!

The sixth alternative logo returns the with the format of logo #2 but reduces the size of
the Apache name and puts the organization's iconic feather below it. Other logo items remain
relatively unchanged. It is a good compromise between logos 2 & 5 and still looks refreshing.


h5. [2.7|#h2p7] Orb Centric Proposal Logo #7

!New OpenOffice v3 copy.jpg|border=1!

The seventh alternative is similar to logo #6 but the word "office" is now in all CAPS. In
addition, the "office" word has been stylized based on a verdana font. This may be the basis
for the next release of Apache Open Office v4.0. but can be also used Apache OpenOffice 3.4
and onwards.


h5. [2.7|#h2p8] Orb Centric Proposal Logo #8

!New OpenOffice v4.jpg|border=1!

The eight alternative uses a different font (as verdana might have some proprietary issues)
and uses a format similar to logo #1. The new font is called "alphabet" and is open. The design
of the font gives the logo a much more modern take on the project's current logo. In addition,
it moves the Apache feather under the "incubating" word.


h2. [3|#h3]. Further Proposals

Separate major proposal variations for the essential logo can begin by replacing this section.
 In edit mode, review the previous sections for how section numbering and links are maintained.


h5. [3.1|#h3p1] Logo Proposal #9 (Pedro Giffuni, 2012-01-15)


This is an attempt to modernize the traditional logo using graphic effects. An important variation
is that I am not using black anymore but tones of blue-violet instead. The light blue for
"Open" is now more similar to SUN's classical color. The base font is Droid Sans (AL2). The
program used is SVG based and can work with many formats but inkscape's .svg doesn't seem

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