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From: Jacopo Cappellato <jacopo.cappellato@gmail.com>
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Subject: Re: Protecting the OFBiz trademark
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 <CADPkm87E-w+x3-kt4Ms5YJT+QHOkWzWxgMpwh29LqiTSR2=xKA@mail.gmail.com>
Date: Fri, 5 Sep 2014 11:56:43 +0200
Cc: Ron Wheeler <rwheeler@artifact-software.com>
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 <CADPkm87E-w+x3-kt4Ms5YJT+QHOkWzWxgMpwh29LqiTSR2=xKA@mail.gmail.com>
To: user@ofbiz.apache.org

Here is an alternative version (that includes Pierre's feedback) for the =
very first statement:

"Apache OFBiz=99 is an open source software product for the automation =
of enterprise processes that includes framework components and business =
applications for ERP (Enterprise Resource Planning), CRM [...]"

For the remaining text, I would keep Adrian's version (based on Ron's =
initial text).

Jacopo

On Sep 5, 2014, at 10:12 AM, Pierre Smits <pierre.smits@gmail.com> =
wrote:

> Hi Ron,
>=20
> Nice going!
>=20
> Who is the intended target audience? The message on the page should =
reflect
> that.
>=20
> Here is my version of that first statement:
>=20
> Apache OFBiz=99 is an open source enterprise suite of business =
applications,
> that includes solutions for ERP (Enterprise Resource Planning), CRM
> (Customer Relationship Management), E-Business / E-Commerce, SCM =
(Supply
> Chain Management) and Warehousing, MRP (Manufacturing Resources =
Planning),
> MMS/EAM (Maintenance Management System/Enterprise Asset Management), =
POS
> (Point Of Sale), and so on.
>=20
> OFBiz=99 provides all the building blocks for reliable, secure and =
scalable
> enterprise solutions. Use it out-of-the-box, customize it or use it as =
a
> starting point to even implement your most challenging business needs. =
With
> OFBiz=99, you can get started right away without the huge deployment =
and
> maintenance costs of traditional ERP solutions. As your business =
grows,
> extend the functionality to meet your more sophisticated needs.
>=20
> Apache OFBiz=99 is licensed under the Apache License Version 2.0, and =
the
> project is part of the Apache Software Foundation.
>=20
>=20
> After that I would invite the reader with read-on links to get more =
info on:
>=20
>   - the business angle - e.g. descriptions of the available
>   apps/components/solutions (e.g. for the key decision makers in the -
>   prospecting - organisation)
>   - the development/implementation angle - e.g descriptions of how the
>   OFBiz product is designed, etc.
>=20
> Best Regards,
>=20
>=20
> Pierre Smits
>=20
> *ORRTIZ.COM <http://www.orrtiz.com>*
> Services & Solutions for Cloud-
> Based Manufacturing, Professional
> Services and Retail & Trade
> http://www.orrtiz.com
>=20
>=20
> On Thu, Sep 4, 2014 at 9:16 PM, Ron Wheeler =
<rwheeler@artifact-software.com>
> wrote:
>=20
>> The opening description at http://ofbiz.apache.org/ violates Apache's
>> trademark policy is some very minor ways.
>>=20
>> "Apache OFBiz (The Apache Open For Business Project) is an open =
source
>> enterprise automation software project licensed under the Apache =
License
>> Version 2.0. By open source enterprise automation we mean: Open =
Source ERP
>> (Enterprise Resource Planning), Open Source CRM (Customer =
RelationShip
>> Management), Open Source E-Business / E-Commerce, Open Source SCM =
(Supply
>> Chain Management), Open Source MRP (Manufacturing Resources =
Planning), Open
>> Source CMMS/EAM (Maintenance Management System/Enterprise Asset
>> Management), Open Source POS (Point Of Sale), and so on.
>> Apache OFBiz is a foundation and starting point for reliable, secure =
and
>> scalable enterprise solutions. Use it out-of-the-box (OOTB) or =
customize to
>> suit even your most challenging business needs. With OFBiz in place, =
you
>> can get started right away and then grow your operations as your =
business
>> grows, without the huge deployment and maintenance costs of =
traditional
>> enterprise automation systems.
>> Apache OFBiz is a project of The Apache Software Foundation."
>>=20
>> could be modified to be
>>=20
>> "Apache OFBiz, the Apache Open For Business package, is an open =
source
>> enterprise automation software product that includes ERP (Enterprise
>> Resource Planning), CRM (Customer Relationship Management),  =
E-Business /
>> E-Commerce,  SCM (Supply Chain Management),  MRP (Manufacturing =
Resources
>> Planning),  MMS/EAM (Maintenance Management System/Enterprise Asset
>> Management) and POS (Point Of Sale) functions.
>> Apache OFBiz provides a foundation and starting point for reliable, =
secure
>> and scalable enterprise solutions. Use it out-of-the-box or customize =
it to
>> suit even your most challenging business needs. With OFBiz, you can =
get
>> started right away without the huge deployment and maintenance costs =
of
>> traditional enterprise automation systems. As your business grows, =
extend
>> the functionality to meet your more sophisticated needs
>> The Apache OFBiz project is part of The Apache Software Foundation."
>>=20
>> This meets the need to protect the Apache OFBiz trademark by defining =
it
>> as a "package" rather than a "project". Projects can not be =
trademarked
>> (according to Apache) so the definition of OfBiz must define it as a =
thing
>> - "software", "package" or "system" are possible.
>>=20
>> I also changed CMMS to MMS since the full name is  "Maintenance =
Management
>> System". Not sure if someone wrote CMMS on purpose and forgot to add =
the
>> "C-word" to the definition.
>>=20
>> I removed the repetition of "Open Source" since it applies to all =
features
>> and just makes the sentence very hard to read. I would suggest =
putting the
>> features as bullets to increase readability but that is a question of =
taste
>> and how that would look on the page.
>>=20
>> I removed the "OOTB" since term is not used later on the page and =
just
>> interrupts the flow for no benefit.
>> CRM - Relationship is one word and the "S" should not be capitalized.
>>=20
>> I split the second last sentence to make the sentence easier to read. =
Is "
>> extend the functionality" an appropriate way to express the idea =
implied in
>> the original sentence.
>>=20
>> How does this look? Have I screwe up anything?
>> Are there any other ideas that we should include in the opening
>> introduction to OFBiz? Typical customers or some guidance about the =
target
>> market?
>>=20
>> The bullets in the second column repeat some of the functionality
>> description is this section.
>> They seem to be selective without a balance between the major
>> functionality listed in column 1.
>>=20
>> Ron
>>=20
>> --
>> Ron Wheeler
>> President
>> Artifact Software Inc
>> email: rwheeler@artifact-software.com
>> skype: ronaldmwheeler
>> phone: 866-970-2435, ext 102
>>=20
>>=20