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From Jacopo Cappellato <jacopo.cappell...@gmail.com>
Subject Re: Protecting the OFBiz trademark
Date Fri, 05 Sep 2014 09:56:43 GMT
Here is an alternative version (that includes Pierre's feedback) for the very first statement:

"Apache OFBiz™ is an open source software product for the automation of enterprise processes
that includes framework components and business applications for ERP (Enterprise Resource
Planning), CRM [...]"

For the remaining text, I would keep Adrian's version (based on Ron's initial text).

Jacopo

On Sep 5, 2014, at 10:12 AM, Pierre Smits <pierre.smits@gmail.com> wrote:

> Hi Ron,
> 
> Nice going!
> 
> Who is the intended target audience? The message on the page should reflect
> that.
> 
> Here is my version of that first statement:
> 
> Apache OFBiz™ is an open source enterprise suite of business applications,
> that includes solutions for ERP (Enterprise Resource Planning), CRM
> (Customer Relationship Management), E-Business / E-Commerce, SCM (Supply
> Chain Management) and Warehousing, MRP (Manufacturing Resources Planning),
> MMS/EAM (Maintenance Management System/Enterprise Asset Management), POS
> (Point Of Sale), and so on.
> 
> OFBiz™ provides all the building blocks for reliable, secure and scalable
> enterprise solutions. Use it out-of-the-box, customize it or use it as a
> starting point to even implement your most challenging business needs. With
> OFBiz™, you can get started right away without the huge deployment and
> maintenance costs of traditional ERP solutions. As your business grows,
> extend the functionality to meet your more sophisticated needs.
> 
> Apache OFBiz™ is licensed under the Apache License Version 2.0, and the
> project is part of the Apache Software Foundation.
> 
> 
> After that I would invite the reader with read-on links to get more info on:
> 
>   - the business angle - e.g. descriptions of the available
>   apps/components/solutions (e.g. for the key decision makers in the -
>   prospecting - organisation)
>   - the development/implementation angle - e.g descriptions of how the
>   OFBiz product is designed, etc.
> 
> Best Regards,
> 
> 
> Pierre Smits
> 
> *ORRTIZ.COM <http://www.orrtiz.com>*
> Services & Solutions for Cloud-
> Based Manufacturing, Professional
> Services and Retail & Trade
> http://www.orrtiz.com
> 
> 
> On Thu, Sep 4, 2014 at 9:16 PM, Ron Wheeler <rwheeler@artifact-software.com>
> wrote:
> 
>> The opening description at http://ofbiz.apache.org/ violates Apache's
>> trademark policy is some very minor ways.
>> 
>> "Apache OFBiz (The Apache Open For Business Project) is an open source
>> enterprise automation software project licensed under the Apache License
>> Version 2.0. By open source enterprise automation we mean: Open Source ERP
>> (Enterprise Resource Planning), Open Source CRM (Customer RelationShip
>> Management), Open Source E-Business / E-Commerce, Open Source SCM (Supply
>> Chain Management), Open Source MRP (Manufacturing Resources Planning), Open
>> Source CMMS/EAM (Maintenance Management System/Enterprise Asset
>> Management), Open Source POS (Point Of Sale), and so on.
>> Apache OFBiz is a foundation and starting point for reliable, secure and
>> scalable enterprise solutions. Use it out-of-the-box (OOTB) or customize to
>> suit even your most challenging business needs. With OFBiz in place, you
>> can get started right away and then grow your operations as your business
>> grows, without the huge deployment and maintenance costs of traditional
>> enterprise automation systems.
>> Apache OFBiz is a project of The Apache Software Foundation."
>> 
>> could be modified to be
>> 
>> "Apache OFBiz, the Apache Open For Business package, is an open source
>> enterprise automation software product that includes ERP (Enterprise
>> Resource Planning), CRM (Customer Relationship Management),  E-Business /
>> E-Commerce,  SCM (Supply Chain Management),  MRP (Manufacturing Resources
>> Planning),  MMS/EAM (Maintenance Management System/Enterprise Asset
>> Management) and POS (Point Of Sale) functions.
>> Apache OFBiz provides a foundation and starting point for reliable, secure
>> and scalable enterprise solutions. Use it out-of-the-box or customize it to
>> suit even your most challenging business needs. With OFBiz, you can get
>> started right away without the huge deployment and maintenance costs of
>> traditional enterprise automation systems. As your business grows, extend
>> the functionality to meet your more sophisticated needs
>> The Apache OFBiz project is part of The Apache Software Foundation."
>> 
>> This meets the need to protect the Apache OFBiz trademark by defining it
>> as a "package" rather than a "project". Projects can not be trademarked
>> (according to Apache) so the definition of OfBiz must define it as a thing
>> - "software", "package" or "system" are possible.
>> 
>> I also changed CMMS to MMS since the full name is  "Maintenance Management
>> System". Not sure if someone wrote CMMS on purpose and forgot to add the
>> "C-word" to the definition.
>> 
>> I removed the repetition of "Open Source" since it applies to all features
>> and just makes the sentence very hard to read. I would suggest putting the
>> features as bullets to increase readability but that is a question of taste
>> and how that would look on the page.
>> 
>> I removed the "OOTB" since term is not used later on the page and just
>> interrupts the flow for no benefit.
>> CRM - Relationship is one word and the "S" should not be capitalized.
>> 
>> I split the second last sentence to make the sentence easier to read. Is "
>> extend the functionality" an appropriate way to express the idea implied in
>> the original sentence.
>> 
>> How does this look? Have I screwe up anything?
>> Are there any other ideas that we should include in the opening
>> introduction to OFBiz? Typical customers or some guidance about the target
>> market?
>> 
>> The bullets in the second column repeat some of the functionality
>> description is this section.
>> They seem to be selective without a balance between the major
>> functionality listed in column 1.
>> 
>> Ron
>> 
>> --
>> Ron Wheeler
>> President
>> Artifact Software Inc
>> email: rwheeler@artifact-software.com
>> skype: ronaldmwheeler
>> phone: 866-970-2435, ext 102
>> 
>> 


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