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From Shane Curcuru <...@shanecurcuru.org>
Subject Re: [jira] [Commented] (MESOS-337) New Logo for Mesos Project
Date Thu, 20 Jun 2013 23:08:34 GMT
(Note the cross-posting to public & private lists)

Note: yes, please, branding issues like the "TM" in graphical logos 
should not hold up your work if you have eager volunteers!  While it is 
important for all Apache projects to comply with the branding 
requirements, they generally should not gate any other forward progress.

So keep moving forward.  And... yes, at some point soon we will need to 
review the site vs. the whole set of branding requirements.

Thanks!

- Shane

On 6/20/2013 6:37 PM, Dave Lester wrote:
> That is my understanding, yes. I believe we can proceed with a vote, and
> add any necessary TM symbols as necessary; it will certainly save
> designer resources by making modifications to a single logo rather than
> four.
>
> Dave
>
>
> On Thu, Jun 20, 2013 at 3:24 PM, Andy Konwinski <andykonwinski@gmail.com
> <mailto:andykonwinski@gmail.com>> wrote:
>
>     Am I correct in my understanding after reading
>     http://www.apache.org/foundation/marks/pmcs#graphics that the only
>     constraint on logos that the current candidates aren't satisfying is
>     that "it includes a small "TM" symbol in the graphic or immediately
>     adjacent to it"?
>
>
>
>     On Thu, Jun 20, 2013 at 2:08 PM, Mattmann, Chris A (398J)
>     <chris.a.mattmann@jpl.nasa.gov
>     <mailto:chris.a.mattmann@jpl.nasa.gov>> wrote:
>      >
>      > Hey Guys,
>      >
>      > Glad this convo is happening. Shane, Trademarks@ peeps. Since this
>      > came up during the Board meeting, wanted you to know that Mesos PMC
>      > and the community are working through branding issues.
>      >
>      > Just wanted to keep you in the loop.
>      >
>      > Cheers all.
>      >
>      > Chris
>      >
>      > ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
>      > Chris Mattmann, Ph.D.
>      > Senior Computer Scientist
>      > NASA Jet Propulsion Laboratory Pasadena, CA 91109 USA
>      > Office: 171-266B, Mailstop: 171-246
>      > Email: chris.a.mattmann@nasa.gov <mailto:chris.a.mattmann@nasa.gov>
>      > WWW: http://sunset.usc.edu/~mattmann/
>      > ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
>      > Adjunct Assistant Professor, Computer Science Department
>      > University of Southern California, Los Angeles, CA 90089 USA
>      > ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
>      >
>      >
>      >
>      >
>      >
>      >
>      > -----Original Message-----
>      > From: Dave Lester <dave@ischool.berkeley.edu
>     <mailto:dave@ischool.berkeley.edu>>
>      > Reply-To: "mesos-dev@incubator.apache.org
>     <mailto:mesos-dev@incubator.apache.org>"
>      > <mesos-dev@incubator.apache.org
>     <mailto:mesos-dev@incubator.apache.org>>, "dave@ischool.berkeley.edu
>     <mailto:dave@ischool.berkeley.edu>"
>      > <dave@ischool.berkeley.edu <mailto:dave@ischool.berkeley.edu>>
>      > Date: Thursday, June 20, 2013 2:05 PM
>      > To: "mesos-dev@incubator.apache.org
>     <mailto:mesos-dev@incubator.apache.org>"
>     <mesos-dev@incubator.apache.org <mailto:mesos-dev@incubator.apache.org>>
>      > Subject: Re: [jira] [Commented] (MESOS-337) New Logo for Mesos
>     Project
>      >
>      > >+1 to Chris A.
>      > >
>      > >On the larger issue of conforming with branding guidelines, I'm in
>      > >complete
>      > >agreement that this is important short-term work for the
>     project; I'm
>      > >happy
>      > >to take the lead. I've mocked up of a site refresh that should
>     be fully
>      > >compliant with the guidelines (appropriate linking, copyright
>     notices,
>      > >etc), and plan to improve and share that sometime next week -- I
>     thought
>      > >it
>      > >was better to focus on pushing through one thing at a time.
>      > >
>      > >
>      > >On Thu, Jun 20, 2013 at 1:55 PM, Chris Aniszczyk <zx@twitter.com
>     <mailto:zx@twitter.com>> wrote:
>      > >
>      > >> On Thu, Jun 20, 2013 at 1:48 PM, Mattmann, Chris A (398J) <
>      > >> chris.a.mattmann@jpl.nasa.gov
>     <mailto:chris.a.mattmann@jpl.nasa.gov>> wrote:
>      > >>
>      > >> > Hi Dave,
>      > >> >
>      > >> > This is an important one so wanted to follow up here on the dev
>      > >> > list (CC to jira@apache.org <mailto:jira@apache.org> so
it
>     will go to JIRA too).
>      > >> >
>      > >> > The logo for Apache Mesos needs to conform to the branding
>      > >> > requirements, here:
>      > >> >
>      > >> > http://www.apache.org/foundation/marks/pmcs
>      > >>
>      > >>
>      > >> The only thing about the branding requirements is that there
>     exists a
>      > >>"TM"
>      > >> near the logo... that's it
>      > >>
>      > >> *Logos And Graphics
>      > >>
>      > >> Logos are important to recognize as trademarks as well. For the
>      > >>project's
>      > >> official logo (if it has one, and especially if it uses the ASF
>      > >>feather),
>      > >> ensure that it includes a small "TM" symbol in the graphic or
>      > >>immediately
>      > >> adjacent to it. For pages that include the project logo on
>     them, ensure
>      > >>you
>      > >> mention "... and the Project logo are trademarks..." in the
>     attribution.
>      > >>
>      > >> Projects may may choose to use the Apache feather in their
>     logo if they
>      > >> wish, but if they do so they should contact trademarks@ to
>     determine the
>      > >> best format of the feather to use. In the near future we plan
>     to have
>      > >>much
>      > >> simpler versions of the feather to incorporate if desired,
>     including
>      > >> various sizes and colors.*
>      > >>
>      > >> but if you look at other Apache projects... no one does this...
>      > >>Hadoop...
>      > >> Pig... Shrio... etc... I think we'll be OK. I think it's really
>      > >>important
>      > >> to choose the best logo for the project and then worry about the
>      > >>details.
>      > >>
>      > >> --
>      > >> Cheers,
>      > >>
>      > >> Chris Aniszczyk | Open Source | Twitter, Inc.
>      > >> @cra | +1 512 961 6719
>      > >>
>      >
>
>


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