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From "Robert Scholte" <>
Subject Re: New logo?
Date Sun, 12 Jan 2014 17:57:54 GMT
When letting go the idea of an animal, I came up with the following:

Change the V of Maven into a funnel, feeding it with stuff (code,  
resources, etc), resulting in an artifact.
Maybe with an assembly line full of jars below Maven.
It is probably easier to make the input abstract: circles, squares,  
rectangles ...


Op Fri, 10 Jan 2014 08:20:21 +0100 schreef Kristian Rosenvold  

> I think the association-work around what maven /is/ is a great way to
> approach a logo contest elsewhere. I have worked with some great graphic
> designers in my time, and the kind input the good ones want are typically
> related around your thoughts/feelings around the product rather than  
> which
> particular animal you prefer, which is a bit of a secondary kind of input
> along with all different kinds of other constraints/ideas (the boss  
> prefers
> blue).
> When I first encountered maven I had come to the realization that all my
> ant projects were basically the same, and that there was no reason for
> customizing
> what was basically a standard process. So maven gives me associations to  
> a
> mass-production line at a factory, rather than a tailor making individual
> processes. Furthermore, the lifecycle amplifies the idea of a  
> conveyor-belt
> mass-production line; all parts move through the same conveyor belt
> process, stopping at
> individual stages to get work done. I would almost be willing to think  
> of a
> waterfall (Uh-oh...)
> So it would appear to me that I'm not thinking of an animal at all !
> Kristian
> 2014/1/9 Mark H. Wood <>
>> On Thu, Jan 09, 2014 at 09:32:54AM -0600, Curtis Rueden wrote:
>> > All of the logos are OK, but none of them really symbolize anything in
>> > particular about Maven. IMO the best logos encapsulate the purpose of  
>> the
>> > project somehow, either overtly, covertly or both.
>> Good point.  I was associating with the name "Maven", looking for a
>> symbol of in-depth understanding of a specialized field.
>> So, what does Maven do?  It passes unique source and object code
>> inputs through a standardized process, guided by an expression of the
>> relationships among those inputs, to assemble a well-specified
>> configuration of runnable code.  What does that look like?
>> --
>> Mark H. Wood, Lead System Programmer   mwood@IUPUI.Edu
>> Machines should not be friendly.  Machines should be obedient.

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