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From Stephen Connolly <>
Subject Re: New logo?
Date Tue, 14 Jan 2014 16:30:45 GMT
Maven is like a village made from tents... you can move from location to
location (project to project) and you bring all the same tents (phases /
conventions as to how to build a project) with you. Because we are an
Apache project we chose a tent that is keeping with the stylings of the
Apache feather logo

There's a post-hoc justification for you ;-)

On 14 January 2014 15:51, Mark H. Wood <> wrote:

> On Tue, Jan 14, 2014 at 12:08:09PM +0000, Stephen Connolly wrote:
> > Putting maven-20 in context, you get:
> >
> >
> *Very* nice work, but...what does this Native Americans theme have to do
> with "maven"?  Yes, I know, but people *will* ask.  Especially since
> the answer has no connection with what Maven would do for them.
> Unless I'm mistaken, the Maven landing page exists to sell Maven, not
> the Apache Software Foundation.  A link to the Foundation's landing
> page is quite appropriate and should be easy to find, but that's not
> why people come to this page.  They come because they've heard
> something about Maven and want to know more, or Google gave them a
> link when they asked something about software project management or
> build tools, or because some other project had a "built with Maven"
> link on its page and they're curious.  They'll probably be best
> pleased if, at a glance, they can get some notion of what Maven does.
> Possibly that message simply isn't very visual, and the best one can
> do is to select a (formerly) meaningless but unique mascot or abstract
> symbol.  Possibly there is an image that will make people think, "yes!
> that is Maven in action."
> I'm really not that sort of visual thinker, but images of structure,
> assembly, or gathering seem appropriate.  The best(?) I've been able
> to imagine is a funnel with classes falling in and a package falling
> out.  Or perhaps an assembly line.  (What do classes look like? beats
> me.)  Maybe you can do something with the Reactor:  skinny pipes bring
> things in, one big pipe lets the product out.
> --
> Mark H. Wood, Lead System Programmer   mwood@IUPUI.Edu
> Machines should not be friendly.  Machines should be obedient.

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