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From Grant Ingersoll <>
Subject Fwd: Please implement Apache Project Branding Requirements
Date Sun, 17 Oct 2010 13:20:41 GMT
We need to review and take care of these things.  For starters, we need a Lucene powered by
logo and we need TMs placed in all of the logos.  I'll do a more thorough review after ApacheCon.

Begin forwarded message:

> From: Shane Curcuru <>
> Date: October 15, 2010 11:36:53 AM EDT
> To:
> Subject: Please implement Apache Project Branding Requirements
> Reply-To:
> Reply-To: Apache Brand Management <>
> Dear PMCs:
> To better showcase our projects and the "community of developers and users" that all
Apache projects belong to, please plan to implement the new Apache Project Branding Requirements
that the ASF Brand Management team has published.
> Since some of these requirements for project websites are new, and many may not been
clearly documented, it's expected that it may take time for projects to update their public
presence to reflect the requirements. We certainly don't want to mandate technical requirements
to projects, but we do believe that having some consistent elements and proper treatment of
trademarks across all of our project's sites is important.
> PMC CHAIRS ACTION: To track your project's progress on these branding requirements, please
include the below checklist in any reports submitted to the board until everything is complete
(if you don't have time for an October report that's fine! 8-).  We'd like to see all projects
updated to follow these requirements by the end of 2011 Q1.
> Please email the mailing list with all questions or suggestions
(please do not reply-all, since that may include a lot of different pmcs@!)
> Note that I plan to checkin at least a basic DOAP for every Apache software product by
the end of ApacheCon to help cover that requirement; so if you plan to add your own new DOAP
file in your project repo, please let me know!
> - Shane Curcuru
> VP, Brand Management, The Apache Software Foundation
>    bcc: board@

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