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From "Mattmann, Chris A (388J)" <>
Subject Re: Branding Solr+Lucene
Date Mon, 22 Mar 2010 18:07:34 GMT
What are the implications of this this new branding effort with the brands
for the existing Lucene and Solr? Will the names "Lucene" and "Solr" cease
in the mainstream in favor of a merged name?


On 3/22/10 11:02 AM, "Steven A Rowe" <> wrote:

> Now that Solr and Lucene live in the same space, there has been an on-going
> debate about what to call the merged entity.
> The names being mulled at this point include (variously sized) snippets of
> both Lucene's and Solr's names, and include LuSolr, Solcene, etc. (my current
> personal favorites along these lines: Sorlusr :) ).
> My guess is that Lucene partisans would like to see Solr just become a product
> (along with the Lucene java library) of the Lucene project.  Judging from
> suggestions coming from Solr partisans, though, I don't think this will fly.
> So I think an entirely new name is needed for the merged project.  Lucene and
> Solr would remain the product names of this newly named merged project.
> Along these lines, has been brought up a couple of times
> recently on the #lucene IRC channel.  However (with all due respect to
> what-happens-on-#lucene-stays-on-#lucene (TM) ), Grant wrote in response to
> one of these suggestions this morning:
>    prob. is "Search" is not a brand
>    ASF likes names
> So in the spirit of a real name (i.e., an abstract symbol), I propose "Srrrch"
> (riffing off of "Riot Grrrls" and Solr's penchant for vowel droppings)....
> Okay, not really.
> I do have one idea, though: thinking about the icons for Lucene (looks to me
> like the font used on 50's automobile brand logos) and Solr (a sun): car+sun
> => convertible => "Ragtop".  Fun, short, abstract, apolitical.  Solr's and
> Lucene's icons could be easily embedded in a Ragtop logo.
> Steve

Chris Mattmann, Ph.D.
Senior Computer Scientist
NASA Jet Propulsion Laboratory Pasadena, CA 91109 USA
Office: 171-266B, Mailstop: 171-246
Adjunct Assistant Professor, Computer Science Department
University of Southern California, Los Angeles, CA 90089 USA

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