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From: Steven A Rowe <sarowe@syr.edu>
To: "java-dev@lucene.apache.org" <java-dev@lucene.apache.org>,
        "solr-dev@lucene.apache.org" <solr-dev@lucene.apache.org>,
        "general@lucene.apache.org" <general@lucene.apache.org>
Date: Mon, 22 Mar 2010 14:02:08 -0400
Subject: Branding Solr+Lucene
Thread-Topic: Branding Solr+Lucene
Thread-Index: AcrJ6cn0NazIVb9SQFyezqt8WvlKfA==
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Now that Solr and Lucene live in the same space, there has been an on-going=
 debate about what to call the merged entity.

The names being mulled at this point include (variously sized) snippets of =
both Lucene's and Solr's names, and include LuSolr, Solcene, etc. (my curre=
nt personal favorites along these lines: Sorlusr :) ).

My guess is that Lucene partisans would like to see Solr just become a prod=
uct (along with the Lucene java library) of the Lucene project.  Judging fr=
om suggestions coming from Solr partisans, though, I don't think this will =
fly.

So I think an entirely new name is needed for the merged project.  Lucene a=
nd Solr would remain the product names of this newly named merged project.

Along these lines, search.apache.org has been brought up a couple of times =
recently on the #lucene IRC channel.  However (with all due respect to what=
-happens-on-#lucene-stays-on-#lucene (TM) ), Grant wrote in response to one=
 of these suggestions this morning:

   prob. is "Search" is not a brand
   ASF likes names

So in the spirit of a real name (i.e., an abstract symbol), I propose "Srrr=
ch" (riffing off of "Riot Grrrls" and Solr's penchant for vowel droppings).=
...  Okay, not really.

I do have one idea, though: thinking about the icons for Lucene (looks to m=
e like the font used on 50's automobile brand logos) and Solr (a sun): car+=
sun =3D> convertible =3D> "Ragtop".  Fun, short, abstract, apolitical.  Sol=
r's and Lucene's icons could be easily embedded in a Ragtop logo.

Steve


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