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Date: Tue, 14 Dec 2004 18:23:46 +0000
From: Murray Altheim <m.altheim@open.ac.uk>
Organization: Knowledge Media Institute
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To: Lucene Developers List <lucene-dev@jakarta.apache.org>
Subject: Re: potential new Lucene logo
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Otis Gospodnetic wrote:
> Hello Murray,
> 
> Thanks for doing this and contributing.  Changing the logo is not an
> urgent or even needed, but it looks like there are issues with it, so
> it would be nice to fix it up the way you started.
> 
> The 3rd version with green oval looks nice to me.  I'd still close the
> 'e's and clean up the pale green colour between letters.  The black
> font version seems too boring (I'm wearing all black today and I think
> I made a boring choice this morning).  The green is better, but maybe
> the oval ruins the 60s look (not sure, I was still just a concept in
> the 60s).  It's sunny in NYC today, so I'm feeling bright, happy,
> energetic and all that.  Maybe some stronger, happy colour that looks
> good on white?

The third design is not meant at a separate logo, it's an
application of the first design. If you think about how
logos are used, they are often done in positives, negatives,
multi-colour, bordered, unbordered, etc. The third design
is meant for T-shirts and things. It probably wouldn't
work very well as a design in its own right.

Some logos have a specified colour, perhaps as part of of
a company colour scheme (think IBM's blue or Sun's purple),
others do not. I think of the first design as the proposed
logo, and it doesn't have much colour at all so that it is
more versatile. The colour that it does have decomposes well
to greyscale.

Before I would close up the 'e's I would be sure that nobody
would ever want to use the logo along with the base font,
Magneto Bold. If I close up the 'e' it will no longer look
like Magneto, and will look decidedly wrong next to it. In
other logos I've done there has been a strong requirement
that there be an associated font so that stationery, letterheads
and other graphics can match. I'd be very wary of changing the
'e' (and frankly I don't agree that it's an issue -- Magneto
is a very popular font by a reputable font house, and sells
well. If it were that hard to discern between 'e' and 'c' that
wouldn't be the case).

Murray

......................................................................
Murray Altheim                    http://kmi.open.ac.uk/people/murray/
Knowledge Media Institute
The Open University, Milton Keynes, Bucks, MK7 6AA, UK               .

                  Empty handed, holding a hoe,
                  Walking, riding a water buffalo,
                  A man is crossing over a bridge;
                  The bridge, not the water, flows.

                         -- Mahasattva Fu, The Blue Cliff Record [96]

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