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From Jean-Baptiste Onofré ...@nanthrax.net>
Subject Re: [PROPOSAL] Karaf marketing
Date Tue, 01 Dec 2015 15:39:04 GMT
Hi guys,

I updated the website proposal:


(don't forget to reload the page cache with CTRL-R for instance).

I added most of the pages (I have to clean up some links), the news 
sliders, etc.

Now, I'm working on:
1. migrating the documentation to asciidoc (like the decanter one)
2. revamping of the dev guide to be more "recipes oriented", with 
samples embedded in the distribution

Regarding the website, please, don't hesitate to share your comments (on 
IRC, Skype, mail, or mailing list), I will integrate it.

I would like to promote this new "marketing" material soon.


On 11/12/2015 07:54 AM, Jean-Baptiste Onofré wrote:
> Hi all,
> I already discussed with some of you about my plan on Karaf marketing.
> I think clearly that we had a great project, a great team, a great tool,
> but we're not really good in term of promotion and marketing.
> Especially, we have to be clear in the message and the projects that we
> deliver. For instance, again, I'm sure that karaf-boot is a huge step
> forward in Karaf adoption. I'm not sure that all users are aware and
> know the purpose of Cellar, Cave, Decanter, and even some Karaf areas.
> In order to improve the Karaf marketing area, I would like to propose
> the following plan:
> 1. More professional website
> I think we have to improve both the content and the look'n feel of the
> website.
> In term of content, I think it makes sense to not emphasize on OSGi. The
> fact that Karaf runs OSGi is not really interesting for most of end
> users (of course, it is for advanced/power users). We have to explain
> that Karaf is modern and multi-purpose container. More over, with
> karaf-boot, it becomes also a bootstrapper and "run anywhere" paradigm
> platform.
> So, I started a new website, changing the look'n feel (to give a more
> professional shape) and the content (changing the marketing message):
>      http://maven.nanthrax.net/goodies/karaf/site/
> I will complete the website today (some cleanup, other pages than the
> home one, etc), but it already gives you an idea.
> 2. New guides/documentation
> I'm working on the improvement in term of content of the documentation.
> Especially, the dev guide will be more straight forward, providing
> recipes for users.
> All guides will use asciidoc now. You can already see the kind of output
> on the Decanter guide:
>      http://karaf.apache.org/manual/decanter/latest-1/index.html
> All Karaf guides (and subprojects) will be rendered in a popup using
> such look'n feel.
> 3. Meetups
> I plan to organize a Karaf Meetup beginning of 2016. I have some
> sponsors in mind. The purpose is to meet most of Karaf users, devs, and
> enthusiasts.
> I will give you more details soon.
> Thoughts ?
> Regards
> JB

Jean-Baptiste Onofré
Talend - http://www.talend.com

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